Valentina Viel

Digital Strategist & Web Marketing Manager

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  • LevelMid Level
  • LocationMilan, Italy
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist & Planner - Digital Marketer - Content Marketing Manager

Projects

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About me

Entertainment marketing specialist. A results driven strategic marketer, with an excellent reputation for connecting content to the user, in creative, interactive and unconventional ways. Excellent communicator with both internal and external partners, be it online, on stage or in house. Very engaged with the mobile, tech and video industry, with a keen eye for new trends and developments, that can be adapted to forward thinking and successful campaigns. I'm a professional figure with a full-rounded experience as account in the marketing (online and offline), promotions and communications with a special focus in the entertainment/cinema business field. My profile is a mix of abilities with numbers and creativeness with a keen interest for technology. I'm target driven, dynamic, fast at learning, very polyhedral and able to build positive and stable relationships with colleagues and customers. My goal is to grow professionally as much as possible and to expand my expertise in other fields and businesses. Specialties: - Web content management - Social media management - Website traffic analysis and reporting - Content writing, reviewing and optimizing - Fluent knowledge of English, both oral and written Content strategy & Marketing for Cinema, Music and Entertainment, Management and Development of Business Profiles on Social Media Platforms, Product Management, Communications. Willing to relocate

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Skills

  • Advertising
  • Marketing PR
  • Editing
  • Digital Agency
  • Brand Management
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Web Content
  • Communications
  • Creative Thinking
  • Excel
  • Office
  • Powerpoint
  • Word
  • Enterntainment

Work history

Currently

Strategist & Social Media Manager

Freelance

Oct 2012
  • Italy
  • Freelance
  • - Scriptwriter for commercials, short movies and videoclips - Copywriter for independent web projects - Editor of branded blogs

Currently

Digital Marketer

Koch Media

May 2016
  • Milan, Italy
  • Full Time
  • - creating marketing and creative strategy, positioning, competition analysis and benchmark for each upcoming title - creating a long term strategy and the day-by-day editorial calendar for Midnight Factory and Koch Media - gathering highlights to share/leverage - encouraging pick-up of ideas, assets or applications that are developed by other markets - discovering ideas for sharing, that could be relevant to other markets who are in a similar stage in project or who received a similar brief - media buying and planning - performance and post Mortem analysis for each campaign - management of media partnership & promotions in order to maximize investment and gain extra visibility

2016

Digital Marketer

Hallelujah

Jun 2015 - May 2016
  • Milan, Italy
  • Full Time
  • - Content strategy for new business client - Creation and management of digital editorial calendars for retained clients: main clients are Oral-B, AZ, Illy (global and local), Swisse, Goodyear. - Management campaigns in online media buying platforms for retained clients - Community management, data analysis, reporting for retained clients - #datadrivenideas

2015

Digital Strategist & Social Media Manager

Satispay

Nov 2014 - Nov 2015
  • Milan, Italy
  • Full Time
  • - Content and communication strategy for the fiscal year - Creation and management of digital editorial calendars - Management campaigns in online media buying platforms - Community management, data analysis, reporting - Content writing and reviewing - Management of the branded blog - Management of external agencies (PR, events) - Customer Care overview (team leader, analytics)

2014

Content Strategist, Social Media Manager for Xbox Italia and Windows Phone Italia

Wunderman Microsoft

Jan 2013 - Dec 2014
  • Milan, Italy
  • Full Time
  • - Creation of the content and communication strategy (FY14) - Creation and management of digital editorial calendars - Providing ongoing visibility to local work, and gathering highlights to share/leverage - Localization, translation and creation of branded blog - Facilitating the adoption of global assets and defining recommendations for improvements to global toolkits - Discovering ideas for sharing, that could be relevant to other markets who are in a similar stage in project or who received a similar brief - Drafting the case studies report on a monthly basis, and sending it out to markets through a dedicated newsletter - Reports on FB pages, Twitter profiles and forums - Management campaigns in online media buying platforms

2012

Social Medial Specialist & Entertainment Marketing Manager

QMI

Jul 2010 - Dec 2012
  • Milan, Italy
  • Full Time
  • - In charge of the creation of a web entertainment portal (loyalty program and e-commerce) and related social media pages for a major Italian client: www.postepayfun.it - Manager of the creative team and project manager about the web entertainment portal www.postepayfun.it - Product placement planner for Italian and US movies, tv series and videoclip

Education

2010

Cinema, Television and Advertising Movies

IED

Jan 2010 - Dec 2010
  • Milan, Italy
  • graduation in History of Cinema

2008

Advertising Marketing

University of Triest

Sep 2004 - Mar 2008
  • Trieste, Italy
  • graduation in Advertising Techniques, specialized in Cinema & New Media