Valentina Viel
Available

Valentina Viel

Digital Strategist & Web Marketing ManagerMilan, Italy
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Valentina Viel
Available

Valentina Viel

Digital Strategist & Web Marketing ManagerMilan, Italy
About me
Entertainment marketing specialist. A results driven strategic marketer, with an excellent reputation for connecting content to the user, in creative, interactive and unconventional ways. Excellent communicator with both internal and external partners, be it online, on stage or in house. Very engaged with the mobile, tech and video industry, with a keen eye for new trends and developments, that can be adapted to forward thinking and successful campaigns. I'm a professional figure with a full-rounded experience as account in the marketing (online and offline), promotions and communications with a special focus in the entertainment/cinema business field. My profile is a mix of abilities with numbers and creativeness with a keen interest for technology. I'm target driven, dynamic, fast at learning, very polyhedral and able to build positive and stable relationships with colleagues and customers. My goal is to grow professionally as much as possible and to expand my expertise in other fields and businesses. Specialties: - Web content management - Social media management - Website traffic analysis and reporting - Content writing, reviewing and optimizing - Fluent knowledge of English, both oral and written Content strategy & Marketing for Cinema, Music and Entertainment, Management and Development of Business Profiles on Social Media Platforms, Product Management, Communications. Willing to relocate
Projects
  • My Porfolio
    My Porfolio
Work history
    Digital Marketer
    Milan, ItalyFull Time
    - Create marketing and creative strategy, positioning, competition analysis and benchmark for each upcoming title (theatrical, home entertainment and gaming) - Ideate creative campaign concepts with the larger team and agencies, expecially for Midnight Factory (horror movie label) and Anime al cinema (anime movie label) - Create a long term strategy and the day-by-day editorial calendar for the entire company - Enhance campaign’s overall creative vision and reinforce marketing objectives - Gather highlights to share/leverage - Encourage pick-up of ideas, assets or applications that are developed by other markets - Discover ideas for sharing, that could be relevant to other markets who are in a similar stage in project or who received a similar brief - Keep a pulse on digital trends, emerging media and platforms and movie/games/comics industry - Media buying and planning for the three business units (theatrical, home entertainment and gaming) - Support the strategic and commercial process through insights whenever appropriate creating compelling presentations based on insights and data - Train local offices on research findings around our solutions, consumer insights and industry trends - Build and maintain strong relationship with creative agencies to ensure cooperative and individual consultancy projects run smoothly - Performance and post Mortem analysis for each campaign - Management of media partnership & promotions in order to maximize investment and gain extra visibility - Plan and prioritize project needs based on scope of work and project goals
    F
    F
    Strategist & Social Media ManagerFreelance
    ItalyFreelance
    - Scriptwriter for commercials, short movies and videoclips - Copywriter for independent web projects - Editor of branded blogs
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Skills
  • Advertising
  • Marketing PR
  • Editing
  • Digital Agency
  • Brand Management
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Web Content
  • Communications
  • Creative Thinking
  • Excel
  • Office
  • Powerpoint
  • Word
  • Enterntainment
Education
    Cinema, Television and Advertising Movies
     - Milan, Italy
    graduation in History of Cinema
    Advertising Marketing
     - Trieste, Italy
    graduation in Advertising Techniques, specialized in Cinema & New Media