Valentina Viel

Digital Strategist & Web Marketing Manager

  • LevelMid Level
  • LocationMilan, Italy
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist - Digital Marketer - Content Manager


About me

Entertainment marketing specialist. A results driven strategic marketer, with an excellent reputation for connecting content to the user, in creative, interactive and unconventional ways. Excellent communicator with both internal and external partners, be it online, on stage or in house. Very engaged with the mobile, tech and video industry, with a keen eye for new trends and developments, that can be adapted to forward thinking and successful campaigns. I'm a professional figure with a full-rounded experience as account in the marketing (online and offline), promotions and communications with a special focus in the entertainment/cinema business field. My profile is a mix of abilities with numbers and creativeness with a keen interest for technology. I'm target driven, dynamic, fast at learning, very polyhedral and able to build positive and stable relationships with colleagues and customers. My goal is to grow professionally as much as possible and to expand my expertise in other fields and businesses. Specialties: - Web content management - Social media management - Website traffic analysis and reporting - Content writing, reviewing and optimizing - Fluent knowledge of English, both oral and written Content strategy & Marketing for Cinema, Music and Entertainment, Management and Development of Business Profiles on Social Media Platforms, Product Management, Communications. Willing to relocate

Locked Pro Plan feature


  • Advertising
  • Marketing PR
  • Editing
  • Digital Agency
  • Brand Management
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Web Content
  • Communications
  • Creative Thinking
  • Excel
  • Office
  • Powerpoint
  • Word
  • Enterntainment

Companies I’ve worked with

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    Work history


    Digital Marketer

    Koch Media

    May 2016
    • Milan, Italy
    • Full Time
    • - Create marketing and creative strategy, positioning, competition analysis and benchmark for each upcoming title (theatrical, home entertainment and gaming) - Ideate creative campaign concepts with the larger team and agencies, expecially for Midnight Factory (horror movie label) and Anime al cinema (anime movie label) - Create a long term strategy and the day-by-day editorial calendar for the entire company - Enhance campaign’s overall creative vision and reinforce marketing objectives - Gather highlights to share/leverage - Encourage pick-up of ideas, assets or applications that are developed by other markets - Discover ideas for sharing, that could be relevant to other markets who are in a similar stage in project or who received a similar brief - Keep a pulse on digital trends, emerging media and platforms and movie/games/comics industry - Media buying and planning for the three business units (theatrical, home entertainment and gaming) - Support the strategic and commercial process through insights whenever appropriate creating compelling presentations based on insights and data - Train local offices on research findings around our solutions, consumer insights and industry trends - Build and maintain strong relationship with creative agencies to ensure cooperative and individual consultancy projects run smoothly - Performance and post Mortem analysis for each campaign - Management of media partnership & promotions in order to maximize investment and gain extra visibility - Plan and prioritize project needs based on scope of work and project goals


    Strategist & Social Media Manager


    Oct 2012
    • Italy
    • Freelance
    • - Scriptwriter for commercials, short movies and videoclips - Copywriter for independent web projects - Editor of branded blogs


    Digital Marketer


    Jun 2015 - May 2016
    • Milan, Italy
    • Full Time
    • - Content strategy for new business client - Creation and management of digital editorial calendars for retained clients: main clients are Oral-B, AZ, Illy (global and local), Swisse, Goodyear. - Management campaigns in online media buying platforms for retained clients - Community management, data analysis, reporting for retained clients - #datadrivenideas


    Digital Strategist & Social Media Manager


    Nov 2014 - Nov 2015
    • Milan, Italy
    • Full Time
    • - Content and communication strategy for the fiscal year - Creation and management of digital editorial calendars - Management campaigns in online media buying platforms - Community management, data analysis, reporting - Content writing and reviewing - Management of the branded blog - Management of external agencies (PR, events) - Customer Care overview (team leader, analytics)


    Content Strategist, Social Media Manager for Xbox Italia and Windows Phone Italia

    Wunderman Microsoft

    Jan 2013 - Dec 2014
    • Milan, Italy
    • Full Time
    • - Creation of the content and communication strategy (FY14) - Creation and management of digital editorial calendars - Providing ongoing visibility to local work, and gathering highlights to share/leverage - Localization, translation and creation of branded blog - Facilitating the adoption of global assets and defining recommendations for improvements to global toolkits - Discovering ideas for sharing, that could be relevant to other markets who are in a similar stage in project or who received a similar brief - Drafting the case studies report on a monthly basis, and sending it out to markets through a dedicated newsletter - Reports on FB pages, Twitter profiles and forums - Management campaigns in online media buying platforms


    Social Medial Specialist & Entertainment Marketing Manager


    Jul 2010 - Dec 2012
    • Milan, Italy
    • Full Time
    • - In charge of the creation of a web entertainment portal (loyalty program and e-commerce) and related social media pages for a major Italian client: - Manager of the creative team and project manager about the web entertainment portal - Product placement planner for Italian and US movies, tv series and videoclip



    Cinema, Television and Advertising Movies


    Jan 2010 - Dec 2010
    • Milan, Italy
    • graduation in History of Cinema


    Advertising Marketing

    University of Triest

    Sep 2004 - Mar 2008
    • Trieste, Italy
    • graduation in Advertising Techniques, specialized in Cinema & New Media