Valentina Viel

Digital Strategist & Social Media MAnager

  • LocationMilan, Italy


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About me


360° Web Communication Specialist. A results driven strategic marketer, with an excellent reputation for connecting content to the user, in creative, interactive and unconventional ways. Excellent communicator with both internal and external partners, be it online, on stage or in house. Very engaged with the mobile, tech and video industry, with a keen eye for new trends and developments, that can be adapted to forward thinking and successful campaigns. I'm a professional figure with a full-rounded experience as account in the marketing (online and offline), promotions and communications with a special focus in the entertainment/cinema business field. My profile is a mix of abilities with numbers and creativeness with a keen interest for technology. I'm target driven, dynamic, fast at learning, very polyhedral and able to build positive and stable relationships with colleagues and customers. My goal is to grow professionally as much as possible and to expand my expertise in other fields and businesses. Specialties: - Web content management - Social media management - Website traffic analysis and reporting - Content writing, reviewing and optimizing - Fluent knowledge of English, both oral and written Content strategy & Marketing for Cinema, Music and Entertainment, Management and Development of Business Profiles on Social Media Platforms, Product Management, Communications. Willing to relocate



  • Advertising
  • Marketing PR
  • Editing
  • Digital Agency
  • Brand Management
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Web Content
  • Communications
  • Creative Thinking
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Digital Strategist & Social Media Manager


Nov 2014
  • - Content and communication strategy for the fiscal year - Creation and management of digital editorial calendars - Management campaigns in online media buying platforms - Community management, data analysis, reporting - Content writing and reviewing - Management of the branded blog - Management of external agencies (PR, events) - Customer Care overview (team leader, analytics)


Strategist & Social Media Manager


Sep 2012


Content Strategist, Social Media Manager for Xbox Italia and Windows Phone Italia

Wunderman Microsoft

May 2013 - Sep 2014
  • - Creation of the content and communication strategy (FY14) - Creation and management of digital editorial calendars - Providing ongoing visibility to local work, and gathering highlights to share/leverage - Localization, translation and creation of branded blog - Facilitating the adoption of global assets and defining recommendations for improvements to global toolkits - Discovering ideas for sharing, that could be relevant to other markets who are in a similar stage in project or who received a similar brief - Drafting the case studies report on a monthly basis, and sending it out to markets through a dedicated newsletter - Reports on FB pages, Twitter profiles and forums - Management campaigns in online media buying platforms


Social Medial Specialist & Entertainment Marketing Manager


Jun 2010 - Dec 2012
  • - In charge of the creation of a web entertainment portal (loyalty program and e-commerce) and related social media pages for a major Italian client: - Manager of the creative team and project manager about the web entertainment portal - Product placement planner for Italian and US movies, tv series and videoclip