Work history
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Key Account ManagerPuig
- New York, United StatesFull Time
§ Partnered with Macy’s to develop a strategic business plan that brings the Puig portfolio growth across Macy’s Fragrance and
Beauty business to achieve Retail and Gross Budget.
§ Achieved H2 2021 retail sales of $140M (+73% vs. H2 2020, +134% vs. H2 2019), 6 Puig brands are in Macy’s top 20 ranking
brands, Good Girl brand #3 rank in USA & launched 2 new fragrance pillars in Fall 2021 +$18M in incremental business.
§ Spearheaded new opportunities for Macy’s Omni Channel including all Promotional Planning by tactic (Scent, Print, Social, Digital,
Visual Weeks, Sampling Campaigns, Launch Planning).
§ Led analytics agenda for all brands to track performance vs. STD goals, highlight trends, promotions efficacy and launch results to
generate actionable insights, providing visibility & improvement recommendations to Sr. Leadership and Field teams.
§ Liaison with cross functional teams towards new seasonal launch strategies including 360 marketing plans, dotcom activations and inventory forecasting in all channels of distribution to achieve tactical planning budget.
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Account ManagerInterparfums
- New York, United StatesFull Time
§ Led US sales distribution – retail, e-com, distributor for +$60M annual revenue.
§ Responsible for identifying, pitching, and closing new opportunities for growth with new partners and existing relationships.
Created Mini Set Gifting Program for Guess and Oscar de la Renta exclusively for Ross Stores (+$5M in revenue).
§ Successfully negotiated terms and on boarded new relationships with Saks Off 5th and Nordstrom in H2 2020.
§ Partnered with VP of Sales in development of sales goals by product line, marketing promotions, sales budget and forecasting.
§ Conducted monthly analytics report of retail sales sell-thru by account, presenting key insight to sales team.
§ Developed long-term Omni Channel strategy and sustainable relations with key accounts (Macy’s, TJX, Burlington, Ross) and boutiques of licenses (Guess, Oscar de la Renta, MCM, Dunhill, Anna Sui) to construct tailored audience segmentation.