Hi I am a brand strategist and an art director with more than 11 years of experience in the field. By seamlessly integrating design and strategy, I align creative vision and execution with your business goals and your customers’ needs. I'm willing to complete both short tasks with tight deadlines and huge complex long-term projects.
I believe that every piece should be based on strategic decisions that work to accomplish a goal. I apply this mindset to every project regardless of its size or budget. I'm flexible and collaborative. I believe in making projects easy through a transparent process and positive long term working relationship.
During my professional practice, I participated in projects for various business sectors of international and federal brands: Audi, Axe, Camper, Capital Group, IKEA, Leform, Lexus, Mixit, Oriflame, Philip Morris, Prana, S7 Airlines, Vicini, TriGranit Development, Yota Devices.
I am an author of works cited in international publications such as Novum, Mindsparkle Mag, Gallery The World's Best Graphics, Good Idea, Excellent Branding Identity, Branding First.
I also participated as a speaker at the following venues: Moscow Government, British Higher School Of Art And Design, Moscow Design Weekend.
Please find out below services that I provide.
Brand Strategy Deliverables:
• Competitive Analysis;
• Brand Research;
• Vision, Mission Statement and Values;
• Brand Positioning;
• Persona Development;
• Storytelling.
Brand Identity Deliverables:
• Mood Board;
• Naming;
• Logos and Visual identity;
• Verbal identity;
• Product Design;
• User Interface Design and User Experience Design;
• Visual Design Styles;
• Illustration;
• Packaging;
• Motion Design;
• Interior Design;
• Style Guide, Brandbook and guidelines.
As a brand consultant and designer, I work with companies to:
• Define their image and brand;
• Direct them;
• Build their identity;
• Express their values;
• Help them take action and make a difference;
• Ensure their digital and social media presence;
• Evaluate their performance.
Why should you choose me?
First and foremost, because of my comprehensive approach to do the right things right:
1. I move from concept to real value.
I shift the focus of attention from the product and its characteristics to the results that it brings.
2. I appreciate teamwork.
I adhere to joint creative activities, mutual trust, and collaborations which our clients.
3. I believe in the evolutionary path of product development.
I gradually develop products and services, taking into account feedback from our clients and users.
People I work with say I have strong skills in strategy, brand building, communication and driving projects from end to end.
I have a solid educational foundation and a genuine passion for successful branding. I'm able to complete both quick tasks with close deadlines and massive complex long-term projects.
Thanks for reading till this point and hope to get in touch soon.
Contact me today to start building your brand identity and help your business flourish!
Work history
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Design LaboratoryARENAS®lab
Moscow, RussiaFull Time
Tasks: Company management, strategy, finance, marketing, sales, production, service, design.
Personal achievements: developed the competence of a product Manager. I developed the competence of the ROP, learned how to delegate work in 1 click, and created a strong design team.
Team achievements: Growth of the team and company class, from the level of design support to the level of product portfolio architects. Growth of the average budget from 50 thousand to 1 million rubles. Building processes and procedures in accordance with flexible values. Increased productivity, by two orders of magnitude, compared to the market average. Creating a training program for employees that allows you to reach a new level in two weeks. Writing a book guide for creative leaders.
Clients: Amedia Studio, Audi, Axe, Camper, Capital Group, IKEA, Lexus, Oriflame, Philip Morris, RosEvroBank, S7 Airlines, Vicini, TriGranit Development, Yota Devices.
Skills
- Branding Strategy
- Logo Design
- Responsive Design
- Web Design
- Graphic Design
- Branding
- Mobile Applications
- Brand Identity
- Visual Design
- UI Design
Education
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Visual ArtsKosygin Russian state University
Moscow, Russia