Work history
CRM & Digital Marketing Executive
Managing the entire CRM and Digital Marketing strategy for the Italian e-commerce website Regali Ideali and part of Digital Marketing strategy for the English website Buy a Gift. My main goals are increasing revenues, optimising conversion rate and improving customers experience. My tasks as CRM Executive include the complete managing of newsletter campaigns, trigger and behavioral emails and database.
Digital Marketing & CRM Executive
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Managing and reporting on 5 Italian websites, to understand their strengths and weaknesses and outline
the strategy to increase conversion rate, revenues and customers satisfaction and experience. Website
developement and monitoring, SEO content strategy and link building planning, planning and managing
of all the email marketing campaigns and communications to customers
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Skills
- Digital Media
- Marketing PR
- Brand Management
- Direct Marketing
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
- Italian Mother Tongue
- English
- Spanish
Education
Political, Economic and Public Communication
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Master's Degree
Marketing and Communication
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Bachelor's Degree