Managing the entire CRM and Digital Marketing strategy for the Italian e-commerce website Regali Ideali and part of Digital Marketing strategy for the English website Buy a Gift. My main goals are increasing revenues, optimising conversion rate and improving customers experience. My tasks as CRM Executive include the complete managing of newsletter campaigns, trigger and behavioral emails and database.
Managing and reporting on 5 Italian websites, to understand their strengths and weaknesses and outline the strategy to increase conversion rate, revenues and customers satisfaction and experience. Website developement and monitoring, SEO content strategy and link building planning, planning and managing of all the email marketing campaigns and communications to customers
Two and a half years experience as a Managing Editor and CRM specialist for a weekly newspaper and its online edition. Management of the entire journalists team (around 40 contributors and freelancers) and development of content plan and newspaper draft. Managing contacts with bloggers and websites to establish collaborations with our online edition. Daily contact and relationship with press offices of companies, political parties, administration, health and work associations, etc., attending press conferences, events and conventions, to establish new collaborations, writing articles and interviewing personalities. Managing our CRM strategy for subscribers and readers. In less than three years, I increased the newspaper’s database of more than 15000 new subscribers and we launched an online weekly edition, which included also forms, surveys and targeted communications that increased readers interaction and led to several demonstrations of appreciation by readers and by the Head Editor
I co-founded a small marketing and graphic agency, where I used to work as a freelance graphic designer and press agent for several companies and associations. After the first year, we added digital marketing and CRM as one of our core services. In the last 2 years website optimisation, SEO and CRM became our main service for small and medium companies. As a result, I managed to spread awareness about many social and ethical themes and engage more and more people.
Co-creation of a completely new sport news website, connected with one of the most important Italian football news network (www.tuttomercatoweb.com). During the last 3 years and a half, the website achieved between 13.000 and 25.000 unique visitors every month, with a growing trend, and 160.000 unique visitors in 2013.
Almost one year experience as a Copy Editor, Social Media and Website strategist for a big, awards winning advertising agency, partner of Leo Burnett. Copy editing and managing social media and websites for some of the biggest Italian companies, such as Isko, Ferretti, Amadori and Babbi.