About me

My vision is to assist businesses in reaching their goals by delving deeply into their brand personality and values. I translate this insight into a robust Brand Identity. The message is what a customer reads, and this is how communication between the brand and audience is built. My values include trust within a customer-designer relationship, open communication, and a willingness to receive feedback. https://www.behance.net/lerabolkonskaia https://www.instagram.com/lera.creates.branding I'd love to help your business grow!

QuestionsProjectsExperienceTeam

• Could you please advise me in what area I can apply illustrations like these? Travelling, editorial, posters, brand identity? Thank you!
• Has anyone studied Illustration at UAL? I'd like to apply for it and would appreciate your personal experience. Thank you ^_^
• Hi, I have some availability in November if you need some help with branding design. https://app.yunojuno.com/ref/c/xeyw3w/ Thank you!

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Projects

• 4

  Beach illustrationsI created a series of illustrations based on real life observations on a beach near Kyiv, Ukraine. I made quick pencil sketches and turned them into illustrations using watercolour, ink and Adobe Photoshop.
• 1

  THE SCENTIMENT – Brand IdentityThe Scentiment is a Homeware and Home Fragrance shop established in London by the 3 sisters who share a passion for making handmade pieces from sustainable materials. A customer persona is a busy career-driven woman who contributes to her wellness and prefers to buy classical brand products. The sisters asked me to do a Brand Strategy and Rebranding for their business. CHALLENGE 1. Current branding is not consistent and not recognizable by online users. 2. Online sales are lower than expected.
• MIRRORS - Brand Identity & StrategyMIRRORS is a boutique hair studio established in Kyiv, Ukraine despite the full-scale war. I’ve collaborated with Olena Bila, the owner and hair stylist, on her studio Brand Strategy and Identity. CHALLENGE 1. Is it sustainable to establish a hair studio in extreme circumstances when beauty is not a priority and there is a significant economic crisis? 2. Differentiation from competitors. How to stand out? SOLUTION 1. A user survey was done asking Ukrainian women 30-35 years old what studio the

Work history

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Brand designerLera Bolkonskaia
Jun 2020United KingdomFreelance
- Brand Strategy - Brand Identity - Graphic Design - Print Design - Digital Design (Social Media, Imagery and Websites) - Marketing Design - Packaging Design - Illustration

Skills

• Adobe Photoshop
• Graphic Design
• Brand Identity
• Packaging Design
• Branding
• Logo Design
• Adobe Illustrator
• Advertising Design
• Social Media
• Print Design

Education

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Certificate in Brand identity and StategyADP list
Jun 2021Hitchin, United Kingdom
Brand Identity & Strategy mentorship with Giorgia Molinari