Van Lau

Website Martketing & Development Manager

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Graphic Designer - Art Director


About me

I have more than 8 years solid experience in sales & marketing, with 4 years in the fashion industry. In this time, I have gained valuable experience in art direction, coordinating marketing activities and maintaining goodwill with customers, press and business partners. Having studied and worked both in the UK and Hong Kong this has widened my horizons, strengthened my network and prepared me with language skills necessary for my career progression. I have a good understanding of the UK and International (especially China) markets. I am bilingual and can offer your team excellent communication skills and attention to detail to ensure that customers have the right perception of the brand. I enjoy working with inspirational people to achieve the best results. Proficient with Mac OS/Windows including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, HTML, FrontPage, Microsoft Office, Outlook and Chinese Word Processing.


  • Advertising
  • Art Direction
  • Copywriting
  • Digital
  • Design
  • Production Management
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop
  • Bilingual
  • Chinese Writing
  • PR and Marketing

Work history


Website Marketing & Development Manager

Dahlia Fashion Co. Ltd

May 2012
  • - Work closely with the Company Director to build marketing and PR strategy; - Own and manage the product and site marketing calendar and planning process, liaise with Buying Team to schedule promotions of both new and existing stock; - Manage the day to day running of the website and work with web developers to ensure site updates and campaign initiatives run smoothly; - Lead growth and management of all marketing channels - eDM, paid search, SEO, affiliates, bloggers, partnerships, advertising, joint promotions, events, social media and display in order to generate traffic and sale opportunities; - Create and develop visual content that effectively communicates trend concept and brand identity; - Design and produce look-books, packaging materials, in-store POP, seasonal shop windows, eDM, interface elements as well as optimization of images for day-to-day digital business needs; - Develop strong content and ideas for all Social Media channels; - Generate art & styling direction, prepare mood boards and creative briefs for campaigns and seasonal photo shoots; - Produce accurate, informative and trend focused product and PR copy; - Provide customer service with all e-commerce enquiries; - Mentor and train new staff members.


Marketing Executive

Agnès B. Délices

Feb 2012 - Jun 2012
  • - Produced accurate, informative and trend focused product and PR copy in both English and Chinese; - Generated art & styling direction, prepared creative briefs and editorial content; - Coordinated marketing initiatives, road shows, media & bloggers gatherings and events; - Maintained and developed positive relationships with all media and business partners.


Marketing Executive

The Swatch Group Tissot

Mar 2011 - Feb 2012
  • - Controlled the budget, formulated and implemented effective online & offline A&P plan to achieve desirable brand image and sales goal; - Generated art & styling direction, prepared creative briefs and editorial content, including press releases and copy for marketing collaterals; - Coordinated marketing initiatives, media planning and advertisement production; road shows, media & bloggers events; - Maintained & developed positive relationships with all media & business partners; - Assisted in visual merchandising, CRM and premium sourcing; - Worked closely with all global teams to achieve effective campaigns.


Assistant Marketing Officer & Marketing Assistant

de Coral Group Oliver’s Super Sandwiches de Espressamente Illy HK

Aug 2007 - Feb 2011
  • - Maintained and developed positive relationships with all media and business partners; - Formulated and implemented effective A&P plan to achieve desirable brand image and sales goal; - Planned and conducted effective market research and assisted in new product development; - Handled customer complaints and provided excellent customer service.


Sales & Marketing Assistant

Venchi S.p.a. Italy

Jul 2007 - Dec 2007
  • - Assisted Sales & Marketing Manager in planning, organizing and managing marketing campaigns and activities; - Prepared and designed sales materials such as, POP, brochures and leaflet; - Assisted in copy writing and visual merchandising; - Provided operations and administrative support.



ART Direction FOR Fashion Course

Central Saint Martins

Mar 2014 - Jun 2014


    Fashion Design Marketing Course

    Central Saint Martins

    Aug 2013 - Dec 2013


      BA(Hons) International Business English

      University of Portsmouth

      Sep 2006 - Jun 2007


        AD IN English FOR Business Communication

        Hong Kong Polytechnic University

        Aug 2004 - Jun 2006