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Current Masters of Strategic Fashion Marketing student at London College of Fashion (University of the Arts London), interning at London fashion business incubator, Centre for Fashion Enterprise. Anticipated dissertation focus on visual social media platforms, marketing/branding and consumer behaviour within the context of fashion. Prior to pursuing MA studies, assumed a multi-faceted role in communications and product development at Medulla & Co. (formerly Hair on the Avenue, Toronto, Canada), seeing through the company's private label lifestyle brand, TO112 (http://www.to112.com/) from concept to creation.
Lead and manage the outputs process for the CFE alongside ERDF Project Officer. • Speak to CFE designers and consultants to determine output potential for claims. • Collect data from designers for the completion and submission of necessary forms. • Manage peers and delegate tasks in order for them to collect output data. • Work with the CFE team to ensure ERDF procedures are adhered to by all.
• Delivered a unique shopping experience whilst building a rapport with customers. • ?????Provided expert help, styling tips and identified opportunities to maximise sales from the product range. ?• Store operations: helped with stock taking, merchandising and ensuring the concession looked best at all times.
• Prior to re-branding, assisted in the opening and promotion of first Medulla & Co. location on Queen West. • Managed new product development for private-label hair care, TO112, from concept to creation. Initiated and coordinated all activities respecting branding, design, packaging, fragrance and manufacturing. • Built and maintained relationships with media personnel: liaised with and answered enquiries via e-mail, telephone, and in-person. • Created monthly e-mail newsletters and implemented automated e-mail marketing structure to better client communication. • Managed and created engaging content for blog and social media profiles including Twitter, Facebook, Pinterest, Instagram and Youtube in an effort to interact with existing and potential customers. • Coordinated and created segment concepts for CityTV’s morning show, Breakfast Television, in an effort to attract potential customers and promote occasional services. • Established and coordinated online and offline collaborations with complimentary businesses and local influencers. Offline affiliations include: White Bridal Boutique, White Bow Inc., Intermix and Vitamin A Swimwear, while online partnerships include Toronto-based bloggers Stephanie Sterjovski and Dainty Girl. • Coordinated seasonal creative projects (Fall/Winter 2012, Fall/Winter 2013 beauty trends), as well as subsequent media releases and events. • Alongside business owner, engaged in staff development: duties varied from coordinating inter organizational training (colour and styling classes), to curating trend forecasts.
• Performed various administrative tasks including reception, answering e-mails and filing. • Helped to prepare client agreements.