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A highly motivated graphic design student with strong communication skills and a good understanding on social media developed from internships in advertising, design agencies and oversea voluntary experiences. Work well in international teams and demanding environment as well.
Co-worked with a programmer on a WeChat-based (the most popular social media in China) campus recruitment campaign. With a tailor-made mobile-based interactive design, the campaign exceeded the target audience within first month of launch.
• Solely responsible for a bi-weekly internal newsletter on the latest trends in the industry. • Solely responsible for a monthly monitoring report on DDB and its main competitors’ media operating conditions. • Worked in an international team to maintain DDB’s media platforms (DDB’s homepage, Blog, Twitter, Weibo and WeChat.), which included copywriting, English-Chinese translating and photo editing. • Assisted in the company’s daily internal events and activities hosting.
• Designed studio’s official website with a clear layout and a matching style. • Worked on multi-tasks in a small team despite of limited time and low budget, which included designing posters, brochures and online store, assisting in photo-shooting, copywriting for competition applications and dealing with customers’ queries online.
Acquired knowledge on branding strategies, research skills and effective visual communication.
Acquired design skills and well-rounded understandings on humanities and communications. Final illustration work “Our Wonderland” was graded “A” as selectively exhibited work at college’s degree show.