Do you really want to delete project mobile-based campus recruitment campaign?
Do you really want to delete project SAPHE-fashion brand?
Do you really want to delete project alice in wonderland?
Do you really want to delete project Website design for SoSo studio?
Do you really want to delete project Visual research on M&M?
Do you really want to delete project Dida-Branding project?
A highly motivated graphic design student with strong communication skills and a good understanding on social media developed from internships in advertising, design agencies and oversea voluntary experiences. Work well in international teams and demanding environment as well.
Co-worked with a programmer on a WeChat-based (the most popular social media in China) campus recruitment campaign. With a tailor-made mobile-based interactive design, the campaign exceeded the target audience within first month of launch.
• Solely responsible for a bi-weekly internal newsletter on the latest trends in the industry. • Solely responsible for a monthly monitoring report on DDB and its main competitors’ media operating conditions. • Worked in an international team to maintain DDB’s media platforms (DDB’s homepage, Blog, Twitter, Weibo and WeChat.), which included copywriting, English-Chinese translating and photo editing. • Assisted in the company’s daily internal events and activities hosting.
• Designed studio’s official website with a clear layout and a matching style. • Worked on multi-tasks in a small team despite of limited time and low budget, which included designing posters, brochures and online store, assisting in photo-shooting, copywriting for competition applications and dealing with customers’ queries online.
Acquired knowledge on branding strategies, research skills and effective visual communication.
Acquired design skills and well-rounded understandings on humanities and communications. Final illustration work “Our Wonderland” was graded “A” as selectively exhibited work at college’s degree show.