About me
A highly motivated graphic design student with strong communication skills and a good understanding on social media developed from internships in advertising, design agencies and oversea voluntary experiences. Work well in international teams and demanding environment as well.
Projects
- Dida-Branding projectDida is an online financial crowd-funding platform for start-up companies. “Dida” was named after the dripping sound of water drop in Chinese, which means that little drops of water can make the mighty ocean. As the idea of crowd funding on the Internet is rather new in Mainland China, the company is trying to convey an energetic and promising image. The followings are my design proposals
- SAPHE-fashion brandSAPHE is a fashion consultant brand, which targets on independent ladies who don’t want to follow the fashion blindly and are not influenced by the stereotype of the “beautiful” woman. The branding for SAPHE is based on the concept of molecule, which shows its flexibility in matching each customer’s unique personality
- Website design for SoSo studioSOSO studio is an independent furniture and product design studio, which focuses on hand-made products. Its most famous piece- NUDE coatrack had received the Red Dot's Best of the Best award. To visualize the studio's features on Chinese traditional craftsmanship, the whole design was based on the shape of Chinese traditional fans.
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Work history
Graphic Designer
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Co-worked with a programmer on a WeChat-based (the most popular social media in China) campus recruitment campaign. With a tailor-made mobile-based interactive design, the campaign exceeded the target audience within first month of launch.
Intern for Marketing & Communication
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• Solely responsible for a bi-weekly internal newsletter on the latest trends in the industry.
• Solely responsible for a monthly monitoring report on DDB and its main competitors’ media operating conditions.
• Worked in an international team to maintain DDB’s media platforms (DDB’s homepage, Blog, Twitter, Weibo and WeChat.), which included copywriting, English-Chinese translating and photo editing.
• Assisted in the company’s daily internal events and activities hosting.
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Skills
- Marketing PR
- Visual Arts
- Design
- Illustrator
- Photoshop
- Powerpoint
- Website and Digital Design
- Web Interactive Design
- Web Mobile Design
Education
Graphic Branding and Identity
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Acquired knowledge on branding strategies, research skills and effective
visual communication.
BA Visual Communication Design
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Exchange student
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