A natural aesthete paired with tech savvy, data-driven expertise and a vivid imagination has fetched me the sense of creativity to discover the uniqueness in anything that seems mundane to others. Working as a hybrid professional in a fast paced environment, as a strategic thinker leading a team in a cross-functional setting with Content, Design, Commercial, Brand Partnerships, Category, Product, and Tech teams. Travel, exploration, observing art, people, and culture are all things I am passionate about.
Work history
Online Marketing Manager
Mumbai, IndiaFull Time
- Merchandising & Creatives: Planning & Operations: Campaign Planning & Management, Art Direction, Theme Conceptualization, Storefront Management & Analysis - WEB/WAP/APP (FMCG & Fashion) - Admin panels, Brand Stores, UI/UX – layout development, Multi-level navigation, Filter sanity & curation, Buying Guides, Data / Conversion Analysis, Visual Communication & Merchandising – Category Landing Pages & HTMLs.
- Digital Marketing: SEM/SEO, Keyword re-direction, Social Media Collateral, Newsletters & Mailers, FMCG & Fashion - Brand & Affiliate Promotions, Competition Analysis & Trend Forecasting.
- Studio: Planning & Operations: Photoshoots (Catalogue & Website imagery), Art Direction, Customized styling, Coordination with Digital Agencies, Set design & conceptualization as per category requirement.
Skills
- Creative Arts
- Creative Technology
- Marketing
- Creative Merchandising
- Fashion Merchandising
- Fashion
- Art Performance
- Analaysis
- Forecasting
- Account Management
Education
MastersCentral Saint Martins (UAL)
London, United Kingdom
Applied imagination in the Creative Industries
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Masters in Fashion MarketingNational institute of fashion technology
- New Delhi, India
- Merchandising & Marketing, QA, Supply Chain Management, Retail Management & Technology, International Business, ERP etc.
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