Vasil Ivanov

Head of Marketing & Artists

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  • LocationLondon, United Kingdom

About me

 

- Great experience in working with international music festivals. - Wide knowledge in the media and marketing fields. - Solid experience in promoting and organizing arts, music and cultural events. - Good experience in event concept development. - Long-term experience in artist bookings and management.

Skills

 

  • Events
  • Marketing PR
  • Music
  • Branding
  • Promotions
  • Brand Management
  • Budgeting
  • Creative
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Project Management
  • Office
  • Photoshop
  • Powerpoint

Work history

Currently

Head of Marketing & Artists

Horizon Festival

May 2013
  • A 2,000 capacity annual winter festival happening in Bansko, Bulgaria showcasing music talents such as Moodymann, John Talabot, Pearson Sound, Ben UFO, KiNK, Move D, Andreya Triana and more playing club nights and outdoor events across more than 15 venues in 7 days. - Heading Horizon Festival’s promotional and marketing activities over the year along with all brand, media and club partnerships of the festival. Producing festival’s on site booklet, etc.; - Booking and programming more than 120 international artists and 30 label showcases every year. Putting together an annual promotional tour featuring 20+ launch parties all across Europe and the UK;

2014

Head of Marketing & Promotions

City Splash Festival

May 2014 - Dec 2014
  • A one—off event celebrating the influence of the sound system culture in the heart of London. The concept itself incl. live music, film screenings, panel discussions, dance and drumming workshops, record fair and art installations. The event has been supported by Ingenious Media, The Arts Council of England and PRS For Music Foundation. - Heading the marketing and promotional campaign of the event incl. national physical promo, key online activities, a small launch party tour in the UK, etc.; - Contributing to the exciting programme of the event by generating ideas for the workshop, panels and musical programme;

2012

Head Of Digital Marketing

Outlook Festival

May 2012 - Dec 2012
  • A 13,000 cap international music festival in Pula, Croatia featuring international artists such as Fat Freddy's Drop, Lee “Scratch” Perry, Max Romeo, Gold Panda, Bonobo, Kode9 and more. - Promoting Outlook Festival's brand via social media networks and various online channels. Heading festival’s Google, Facebook, YouTube and Twitter advertising campaigns; - Liaising with the management teams of the festival’s participating artists and labels ensuring an engaging content promoting Outlook is being pushed through their channels; - Putting together online campaigns and competitions for increasing the interest for the festival and the number of it’s followers;

2012

Head Of Digital Marketing

Dimensions Festival

May 2012 - Dec 2012
  • An international electronic music festival happening in an abandoned fort in Pula, Croatia. The list of artists of the inaugural edition of the event featured the likes of Little Dragon, Nicolas Jaar, Jon Hopkins, Four Tet, Theo Parrish, Floating Points and more. - Promoting Dimensions Festival's brand via social media networks and various online channels. Heading festival’s Google, Facebook, YouTube and Twitter advertising campaigns; - Liaising with the management teams of the festival’s participating artists and labels ensuring an engaging content promoting Dimensions is being pushed through their channels; - Putting together online campaigns and competitions for increasing the interest for the festival and the number of it’s followers;

Education

2012

Master: Mass Communications, Public Relations

NEW Bulgarian University

Aug 2009 - Apr 2012
  • — Defended a master thesis with topic “Brand Diversification strategy in Electronic Music” Knowledge of organizing and managing public relations in contemporary institutions and companies. Good knowledge on communication models and theories. Knowledge for organizing the management of public relations in the modern, communications-oriented organizations.

2009

Bachelor: Mass Communications, Public Relations

NEW Bulgarian University

Aug 2005 - Apr 2009
  • — Defended a bachelor thesis with topic “Communication and Management in Electronic Music Industry” Theories of communications and specialized training in specific areas of public relations. Media knowledge. Journalism. Acquiring professional knowledge and skills to work with modern media.