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Vasil Ivanov

Head of Marketing & Artists

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsHead of Brand - Head of Music - Head of Marketing

About me

- Great experience in working with international music festivals. - Wide knowledge in the media and marketing fields. - Solid experience in promoting and organizing arts, music and cultural events. - Good experience in event concept development. - Long-term experience in artist bookings and management.

Skills

  • Events
  • Marketing PR
  • Music
  • Branding
  • Promotions
  • Brand Management
  • Budgeting
  • Creative
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Project Management
  • Office
  • Photoshop
  • Powerpoint
  • Ticketing

Work history

Currently

Head of Marketing

Brixton Rooftop

Apr 2017
  • London, United Kingdom
  • Full Time
  • A 1,200 capacity event space, located in the heart of the vibrant area of Brixton in London. The venue’s programme incl. weekly outdoor music events with international DJs, Live Bands and various performances, bespoke food festivals, salsa classes, guest chef takeovers and more. - Heading all of the venue’s promotional and marketing activities over the course of the year. Responsibilities incl. building up in-house brands, delivering promotional campaigns incl. physical distribution, digital marketing and more, organising weekly newsletters, developing an in-house Social Media Influencers database and more; - Helping out with the creation of all music and food events happening at the venue, partnerships with the likes of Time Out, Mr Hyde, The Nudge & more. Also coordinating the ticketing management of the venue — working with various platforms such as Design My Night, Resident Advisor, Skiddle and others;

2017

Head of Marketing & Artists

Horizon Festival

Jun 2013 - Apr 2017
  • London, United Kingdom
  • Full Time
  • A 2,000 capacity annual winter festival happening in Bansko, Bulgaria showcasing music talents such as Moodymann, John Talabot, Pearson Sound, Ben UFO, KiNK, Move D, Andreya Triana and more playing club nights and outdoor events across more than 15 venues in 7 days. - Heading Horizon Festival’s promotional and marketing activities over the year along with all brand, media and club partnerships of the festival. Producing festival’s on site booklet, etc.; - Booking and programming more than 120 international artists and 30 label showcases every year. Putting together an annual promotional tour featuring 20+ launch parties all across Europe and the UK;

2012

Head Of Digital Marketing

Outlook Festival

Jun 2012 - Dec 2012
  • London, United Kingdom
  • Full Time
  • A 13,000 cap international music festival in Pula, Croatia featuring international artists such as Fat Freddy's Drop, Lee “Scratch” Perry, Max Romeo, Gold Panda, Bonobo, Kode9 and more. - Promoting Outlook Festival's brand via social media networks and various online channels. Heading festival’s Google, Facebook, YouTube and Twitter advertising campaigns; - Liaising with the management teams of the festival’s participating artists and labels ensuring an engaging content promoting Outlook is being pushed through their channels; - Putting together online campaigns and competitions for increasing the interest for the festival and the number of it’s followers;

2012

Head Of Digital Marketing

Dimensions Festival

Jun 2012 - Dec 2012
  • London, United Kingdom
  • Full Time
  • An international electronic music festival happening in an abandoned fort in Pula, Croatia. The list of artists of the inaugural edition of the event featured the likes of Little Dragon, Nicolas Jaar, Jon Hopkins, Four Tet, Theo Parrish, Floating Points and more. - Promoting Dimensions Festival's brand via social media networks and various online channels. Heading festival’s Google, Facebook, YouTube and Twitter advertising campaigns; - Liaising with the management teams of the festival’s participating artists and labels ensuring an engaging content promoting Dimensions is being pushed through their channels; - Putting together online campaigns and competitions for increasing the interest for the festival and the number of it’s followers;

2013

Director

Elevate

Oct 2006 - May 2013
  • Sofia, Bulgaria
  • Full Time
  • Event and artist management agency specialising in the house and techno genres. Artists showcased over the years in various bulgarian venues includes Eric Prydz, Adam Beyer, Loco Dice, KiNK, Guy Gerber and more. - Strategic development of the company and its brand. Managing all the artwork and creative processes related to it; - Booking and promoting high-profile international artists, the majority of whom played for the very first time on the local scene; - Creating new event concepts featuring local and international talents. Working with wide variety of venues and partners;

Education

2012

Master: Mass Communications, Public Relations

New Bulgarian University

Sep 2009 - May 2012
  • — Defended a master thesis with topic “Brand Diversification strategy in Electronic Music” Knowledge of organizing and managing public relations in contemporary institutions and companies. Good knowledge on communication models and theories. Knowledge for organizing the management of public relations in the modern, communications-oriented organizations.

2009

Bachelor: Mass Communications, Public Relations

New Bulgarian University

Sep 2005 - May 2009
  • — Defended a bachelor thesis with topic “Communication and Management in Electronic Music Industry” Theories of communications and specialized training in specific areas of public relations. Media knowledge. Journalism. Acquiring professional knowledge and skills to work with modern media.