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Do you really want to delete project Fabletics ever-green content hub?
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Do you really want to delete project Fabletics Digital brand management and content?
Do you really want to hide project Fabletics Digital brand management and content?
Do you really want to unhide project Fabletics Digital brand management and content?
Do you really want to delete project adidas Sports Performance - adizero F50 micoach product launch?
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Do you really want to delete project Malibu #Bestsummerever?
Do you really want to hide project Malibu #Bestsummerever?
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Fabletics is an athletic wear e-commerce brand co-founded by Kate Hudson with presence in the US, UK, Germany, France, Spain and the Netherlands. I am overseeing the digital roadmap and content creation and localisation for the roll-out of integrated campaigns, site content, landing pages and social assets. • Development of overall content strategy comprising Owned, Earned, Paid Media, SEO and eCRM. Building trust amongst users through editorial brand content, social experiences, assets for paid media in acquisition campaigns • Leading all brand marketing activities across the EU: alignment of PR, Social Marketing and SEO strategies through scalable processes. Yearly budget plans and strategies to be executed locally – incl. media, project plans, partnerships and events (examples: Mercedes-Benz Fashion Week, Women’s Health Magazine, Sofeminine). • Manage analytics and reporting as input for tactical meetings to help shape e-commerce business and introduce new tactics for paid social and display
At HAVAS I had the privilege of working with some of the top international brands from FMCG, travel, fashion, automotive to develop and implement digital and social-led strategies. As a point of contact for the client and part of the Strategy Team I converted and presented overall strategic direction for digital roadmaps and brand development. I liaised with mobile, SEO, VOD, A&I, display, CRM and the editorial content teams to deliver best-in-class digital solutions for global brands. • Lead the Pernod Ricard account on all briefs requiring content and social strategy. Designed the customer journey for Pernod Ricard Malibu's summer campaign #Bestsummerever that encompasses touch points with partnerships such as Vevo and Spotify, Ibiza Rocks Festival, a national on-trade and off-trade promotion and a digital CRM strategy • For the launch of Net-A-Porter’s #TheNetSet I devised the paid social strategy that targeted Germany, Russia, France, Italy and the middle East’s high-net-worth individuals with traffic drivers on Facebook, VKontakte and Twitter. The campaign set the brand apart from its luxury retail competitors and delivered an ROI of £11 for every £1 spent. • Lead a content marketing workshop for Clarks Classics to underpin their Clarks Style editorial route. Involved in the UX design of the Clarksstyle.com and uses for #styledbyclarks • Leading the client Garmin in the content development for their wearable vivofit. Developed Garmin’s comms architecture, structured campaign build-up and delivery of video diaries for their wearable vivofit, ensuring content achieves high exposure through paid media and generates earned value.
Socialmedia8 part of Mindshare (WPP), Amsterdam During my tenure I was overseeing strategic media investment plans, segmentation, channel analysis and social media performance benchmarking for international brands (FMCG and fashion). Close collaboration with Mindshare on strategic insights. Iris Amsterdam Account Management for Heineken and adidas Netherlands For Heineken I was managing the brief and delivery of BTL communication products like POS materials, toolkits and creative for print (Limited Edition Giftpacks, Heineken Open your World). In parallel I was briefing creative and monitoring process of design and other communication deliverables.
As part of the account team on adidas Sports performance, I was responsible for daily account operations and fuelling the creative and strategic processes on digital and integrated projects for global ATL campaigns (F50 powered by micoach, adipower, Predator, miadidas). • Project management and campaign delivery from start to finish for adizero F50 micoach product launch (ATL and Digital) • Liaising with large internal team including strategy, creative, project management and production. Overseeing the development of microsites, web GL tools, mastheads creation and Facebook landing pages • Financial management and accountability for both ATL and digital budgets incl. forecast and reconciliations. Created scope of work for client sign-off, status reports, client contact reports • Liaising with external media agencies such as We Are Social and Carat to implement activation and influencer connection plans
International Marketing and Communications