Verena Brune Digital Brand Management - Strategy and Production | The Dots

Verena Brune

Digital Brand Management - Strategy and ProductionBerlin, Germany
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Verena Brune

Digital Brand Management - Strategy and ProductionBerlin, Germany
About me
Verena is an energetic marketing professional with over 7 years of experience in digital planning and production in the field of brand communication. Translating business objectives into fully integrated frameworks and concepts that trigger value exchange between brands and consumers. Leading interdisciplinary teams of creatives, strategists & technologists and delivering thought leadership on branded content, ecommerce, media strategy, partnerships, social and user-experiences that drive customer growth and brand advocacy.
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Work history
    Head of Content MarketingFabletics
    London, United KingdomFull Time
    Fabletics is an athletic wear e-commerce brand co-founded by Kate Hudson with presence in the US, UK, Germany, France, Spain and the Netherlands. Development of overall 2 year strategic plan and annual communication strategy comprising budget allocations for Paid, Owned, Earned Media. Point person with Global in aligning brand vision and managing a team of 4 regional Content Managers. Leading the production of all marketing assets and partnerships across EU, examples: Mercedes-Benz Fashion Week, Women’s Health Magazine, Sofeminine and influencers. Data analysis with respect to attribution models as input for tactical meetings to help shape e-commerce business and introduce new tactics for paid social and video marketing.
    Social StrategistHavas Group
     - London, United KingdomFull Time
    Conceptualizing and implementing digital and social-led strategies. Converting overall strategic direction into what this would mean in terms of content requirements (incl. briefing of media owners, creative, external production agencies and publishers). Liaising with A&I, mobile, SEO, VOD, display, CRM and the editorial content teams to deliver best-in-class digital solutions for global brands. • Designing the summer campaign #BecauseSummer customer journey and digital CRM strategy for Malibu (Pernod Ricard) that included touch points with Spotify and Vevo, Ibiza Rocks Festival and an on-off trade activation. Budget responsibility £1mil. • Devising the paid social strategy for Net-A-Porter that targeted Germany, Russia, France, Italy and the middle East’s high-net-worth individuals. Delivered an ROI of £11 for every £1 spent. • Set-up of a LIVE Room across UK, GER, FR for the launch of Michelin’s new tire to leverage trending topics of the AutoShow Geneva and boost visibility of the product and Michelin’s owned interactive platforms. Crafting a social portfolio strategy for Michelin, merging their category pages to a global page
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  • Advertising
  • Events
  • Film
  • Marketing PR
  • Design
  • Photoshop
  • Strategy Development
  • Content Curation
  • Strategy and Planning
  • Content Architecture
  • Strategic Consumer Planning
  • Partnership Management
  • Account Direction
  • Content Distribution
  • Content Direction
    Brand ManagementUniversity of Applied Sciences (HvA)
     - Amsterdam, Netherlands
    International Marketing and Communications