Veronica Melkonian is a British-Armenian climber and adventure photographer based in the UK. Formerly a Brand Manager and Fixer, she’s worked across advertising, film, retail, and music for brands such as Red Bull, Jagermeister, adam&eveDDB, Innocent Smoothies and Twitter.
She got hooked on climbing after her first boulder and quickly fell in love with its community. After learning to shoot on 35mm analogue film and working with Oscar-nominated cinematographer Bradford Young to build his cine technology brand TRIBE7, Veronica was inspired to take her camera to the crag. She is passionate about supporting the growth of women’s climbing and now uses her camera to increase representation and diversify the outdoors.
She spends her time converting her Ford Transit into a campervan, hanging out at the crag or climbing gym, and supporting women to be the kind of climbers they want to be.