Véronique Fricke

Head of Marketing and Sales

  • LocationLondon, United Kingdom

About me


Understanding consumers, creating high impact integrated and digital brand campaigns and installing effective Customer Relationship Marketing (CRM) systems can be challenging. I solve that. I'm an accomplished marketing and communications professional with extensive experience spanning The Arts, Financial and Public Sectors. I have a proven track record of applying thoughtful passion, curiosity and tenacity to transform organisational performance and deliver outstanding brand-led results. Most recently, I've been Head of Marketing Communications & Sales at Leeds College of Music with Executive Management Team responsibility for increasing UK and international enrolment by 46% and 66% respectively. My previous experience has been gained in progressive roles with Trinity Laban Conservatoire of Music & Dance, Barclays Wealth and Kent County Council.



  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Multi-platform Content
  • Account Management
  • Brand Management
  • Client Services
  • Internet Marketing
  • Project Management
  • Strategic Planning
  • Creative Direction
  • Coordination
  • Client Management
  • Office

Work history


Head of Marketing & Sales

Leeds College of Music

Nov 2011
  • • Drive revenue growth at this progressive conservatoire with a focus on leading a successful rebrand initiative while restructuring the MarComms and Sales department as a critical resource for the organisation. • Senior leadership position as a member of Executive Management, including influence of strategic decisions affecting the culture of the organisation • Envision, develop, and implement effective digital strategies designed to break into new markets, promote a consistent brand, enhance the image, and secure positive mentions in the media and the general public • Led agency partners and in-house teams in the development of agile websites, sponsorship, campaign collateral and associated press • Collaborate with key stakeholders to lead sales & marketing planning, identifying process bottlenecks and inconsistencies across departments


Student Recruitment Manager

Trinity LABAN Conservatoire of Music and Dance

Apr 2009 - Nov 2011
  • • Led the development and deployment of an effective strategy to boost student recruitment at this prestigious contemporary dance and classical music conservatoire, resulting in an increase in enrollment and revenue gains • Reviewed pre-enrolment recruitment activity and designed strategies backed by solid research, incorporating lead management principles introduced a CRM solution and drove a 30% increase in enquiries to the sales team • Effectively managed all marketing communication workflows, including the production of print and digital collateral, affiliate marketing campaigns, social media, photoshoots, and alliances with external partners that included Featherstonehaugh & Cholmondeleys, Greenwich Dance Agency, National Maritime Museum, and Blackheath Halls


Resourcing Partner & Graduate Recruitment Manager

Barclays Wealth

Jul 2007 - Mar 2009
  • • Lead end-to-end resourcing to high-end clients, ensuring compliance with all SLA requirements and consistency of all operations • Independently recruited 125 finance professionals within a period of 5 months across geographies (EU, MENAT, SA), from Personal Banker to Director of Sales • Successfully met the resourcing needs for 580 staff while providing unprecedented levels of customer service in a time-critical, high-pressure environment • Recruitment Metrics: Wealth: 125 for Project + 50 Graduate turnover roles BarCap: Personally hunted & boarded approximately 200 graduate jobs for business



Illustration, Graphic Design, Film, Photography

University for the Creative Arts

Aug 1995 - May 1998
  • Visual Communications