About me
I’m Vicki and I’m an experienced freelance art director with expertise in integrated campaigns, shopper marketing, digital, advertising and brand activation. I’m passionate about photography and work with fantastic photographers shooting food, landscapes and interiors on a regular basis.
In 2015 I started High Cadence Creative out of which I freelance. Why High Cadence? I’m a keen cyclist so the analogy of delivering powerful ideas that constantly move your brand forward quickly with drive, passion and determination is very relevant.
Whether you’re looking for pitch winning concepts, a beautifully art directed photoshoot or a simple newsletter, do get in touch.
Projects
- Visit South WestVISIT ENGLAND BRAND ACTIVATION FOR SOUTH WEST ENGLAND Visit England's brief was to encourage foreign travellers to visit South West England where they can enjoy the slower, more laid back vibe, to linger on dramatic coasts, to savour the coastal towns and villages, to roam through myths and legends as they visit historic sites and towns, and experience the unique characteristics of the South West as they go. The campaign launched on Instagram, radio, in press, and awareness created on digital media sites which showcase the dramatic photography
- Go a little furtherVISIT ENGLAND: PRESS, DIGITAL & SOCIAL MEDIA Visit England wanted to create a fully integrated campaign which encouraged foreign travellers to look beyond their current expectations of England, beyond London, and go a little further to the North. It also conveys the visceral and authentic experiences that are unique to the whole region and waiting to be discovered. On an emotional level, this campaign asks travellers to Go a little further into deeper, more immersive experiences, unique to the North. The campaign was launched in press, online and on social media with activation events held in major transport hubs around Europe and in London. Each piece of communication laddered back to the idea of Going a Little Further, from the art direction which used pathways or walls to lead the viewer 'In', to leaflets which folded out vertically - effectively, pointing North.
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Work history
Freelance Senior Creative
I’m Vicki and I’m an experienced freelance art director with expertise in integrated campaigns, shopper marketing, digital, advertising and brand activation. I’m passionate about photography and work with fantastic photographers shooting food, landscapes and interiors on a regular basis.
In 2015 I started High Cadence Creative out of which I freelance. Why High Cadence? I’m a keen cyclist so the analogy of delivering powerful ideas that constantly move your brand forward quickly with drive, passion and determination is very relevant.
Whether you’re looking for pitch winning concepts,
a beautifully art directed photoshoot or a simple newsletter, do get in touch.
Skills
- Advertising
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign