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Vickie Hayward

Head of Culture and Programming

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing - Art Director - Creative Director

About me

Atelier Ace is an in-house, full-service creative agency that develops and operates hotels. We follow the paths we design. Ace Hotel is a collection of individuals — multiple and inclusive, held together by an affinity for the soulful. We are not here to reinvent the hotel, but to readdress its conventions to keep them fresh, energised, human.

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Skills

  • Creative Direciton
  • Marketing
  • Event Production
  • Experiental Marketing
  • Brand Creative Strategy
  • Brand Collaboration
  • Brand Communication
  • Content Curation
  • Team Leadership

Work history

Currently

Head of Culture and Programming

Ace Hotel

Nov 2015
  • London, United Kingdom
  • Full Time
  • Head of Culture and Programming at Ace Hotel/Atelier Ace, overseeing public facing programming and partnerships across the brand's property portfolio.

2015

Cultural Engineer

Ace Hotel

Jul 2013 - Nov 2015
  • London, United Kingdom
  • Full Time
  • Marketing, programming and partnerships for Ace Hotel London

2013

Creative Director

Fifty Foot Tall

Oct 2011 - Jul 2013
  • London, United Kingdom
  • Full Time
  • FIFTY FOOT TALL provide specialist consultation, art direction and deconstructive brand development. Our offering serves to amplify underground kudos in established brands and to deliver potent PR via ‘The Catherine Wheel’ effect, a process which sees activity inspire a client’s audience, both new and existing, to tell the brand’s story. We are an invaluable, synchronistic resources in film, design, illustration, copywriting, photography \ image-making and we deliver content across fashion, web, product design, advertising and publishing. Our team delight in working to a client led brief.... Be it marketing, design, branding or art direction FIFTY FOOT TALL build a perfect response and work with our client to create, produce, manage and deliver effective evolution strategies

2013

Creative Director

JaguarShoes

Jun 2005 - Jul 2013
  • London, United Kingdom
  • Full Time
  • We are a collective of creatively motivated businesses and individuals working in art, film, fashion, music, publishing and design. We provide many platforms for creative talent; from exhibitions and events, to collaborative products and retail opportunities. The JaguarShoes Collective studio is located in Shoreditch, East London where the close proximity of our related businesses has formed a hub for creative output that draws like-minded people from all over the world. The businesses in our collective include acclaimed bar and exhibition space DreamBagsJaguarShoes, cafe bar The Old Shoreditch Station, publication PosterPaper, boutique record label BigDirtyEngine and fashion store no-one