As Creative Director of The Full Service and former Creative Director of Hunger Magazine, Vicky is a visual fanatic. Directing content across fashion, music videos, short films and TV commercials, her approach is to create bold, attitude heavy pieces of work. Creating both TV Commercials and Stills Campaigns for brands such as Rimmel, Bourjois, Jil Sander, Chanel, Elie Saab, Vichy and Agent Provocateur, she brings an edgy and provocative flair to her work – as well as getting gutsy performances from artists including Rita Ora, Charlotte OC and Dua Lipa.
A bright light in a new wave of female directors, Vicky was nominated for Best New Director at the 2015 Shots Awards and won a Silver at the 2016 Young Director Award in Cannes.
In 2017 Vicky was awarded the Creative Circle award for Best Up and Coming Female Commercial Film Director and also appeared on the cover of Pitch Magazine's 'Winners' Issue.
Represented by The Graft and TonicReps
Projects
- SPKTRM x PanasonicTo launch the new Panasonic Lumix S series - Brave agency captured all of the behind-the-scenes action on my latest Spktrm Beauty photo shoot using their latest camera. I wanted to work with the brand Spktrm because of their pledge to strive for real and diverse beauty, with all of their imagery being retouch-free. Sounds like a good way to show off a new camera? We cast the talent through Spktrm's own Instagram page, finding the real fans of the product and what it stands for. Using bold block
- Rolls-Royce: Rules RewrittenFor the 2019 Phantom campaign I wrote 'Rules Rewriten', a script that sees British actress Gwendoline Christie take her Rolls-Royce Phantom on a few rule-breaking adventures. A new attitude, for a new era of Rolls-Royce. Directed and photographed by Rankin, the project amassed over a million views in under one month and an increase in engagement across all platforms.
- Aussie - #greathairthoughI photographed and directed the latest Aussie #greathairthough campaign for Recipe London. The concept is simple, sometimes we can encounter FML moments, but hey-ho life goes on - and you can get though it and can always rely on Aussie to give you great hair. Funny little shots and films, and most important to me was making sure it felt alive, energetic and charming. Working with fantastic hairstylist Jonathan Connelly, makeup from Gina Kane and styling from Ellie Witt.
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Projects credited in
- The All-New Mercedes-AMG SL | The Star is Reborn | LaunchTo celebrate the new era of SL, Mercedes-AMG crafted a free-spirited, breathtaking parade. It embodied the spirit of the brand, the heritage of SL and showcased the latest reincarnation of an automotive icon. We’ve been on the journey of a lifetime together. The all-new Mercedes-AMG SL Roadster features enjoyment without compromise – sportier, more luxurious and more attractive than ever before.
- RANKIN CREATIVE I Rolls-Royce I Rules Rewritten'Created by the renowned British photographer and filmmaker, ‘Rules Rewritten’ for Rolls-Royce premiered at the Goodwood Festival of Speed. The film features the ‘Game of Thrones‘ star Gwendoline Christie and the Rolls-Royce Phantom. The racey short is firmly directed at the marque’s increasing younger audience – the new generation of Phantom customer who are hyper successful, mostly self-made and internationally-connected.' - ENID London16
- LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASONIt’s time to add a splash of colour to your drink and your perspective with Chambord and their new campaign, Live Rose Tinted. Shot by Vicky Lawton, director and photographer at the Graft and Tonic Reps, this campaign encourages you to stop waiting for an occasion, and make one instead, by adding that delicious raspberry tipple into the mix. To match the flavoursome taste of the liqueur, Vicky created and captured a sumptuous colour pop landscape, some seriously chic styling and an effervesce
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Work history
Film DirectorRANKIN
London, United KingdomFull Time
At THE GRAFT I am represented as a Film Director. Working for brands such as Rimmel, Bourjois, John Frieda and Ciroc.
Creative DirectorRANKIN CREATIVE
London, United KingdomFull Time
The Full Service is an agile, fast-moving creative agency doing things differently founded by Rankin. Our mission is to deliver brands 360-degree campaigns with a wide range of content.
We do it by creating everything under one roof, from concept development to brand strategy to our in-house studio and post-production. All working in one studio space. Together.
Clients and collaborators include: Belstaff, Coco de Mer, Reiss, Versace, AGL, Ellie Saab, Rolls Royce, Sightsavers, French Connection, Mustang.
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Skills
- Art Direciton
- Directing
- Photography
- Editing
- 5. Illustration
- Graphic Design
- 10. Indesign
- Copywriting
Education
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(BA Hons) Graphic Design and PhotographyKingston University
- Kingston upon Thames, United Kingdom
Awards
Y
Y
Silver AwardYoung Directors Awards
In 2016, I won Silver at the Young Director Award in Cannes, affiliated with the Cannes Lions Festival.S
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Shots - Best New Director ShortlistShots Awards
In 2015, Vicky was shortlisted for Best New Director at the Shots Awards, one of the UK’s most respected advertising award ceremonies