Victor Minchev




About me

A junior copywriter with ink-filled veins and ambition to turn even ordinary brief into an extraordinary advertising. I am a great believer in the power of advertising – I have graduated Law and worked in this field for two years (for the telecom Telenor), before switching, because I was certain this will give me a greater chance to create a better life for a lot more people. I scan tirelessly the exciting world in which we live, dedicated to the mission to present the client with the most effective possible solution. I have the courage to call myself a visionary – I don’t tolerate dubious authorities and am not afraid to walk against the crowd and stand tall in the frontlines to defend my ideas if necessary.


  • Ad Copywriting
  • Editing
  • Analytical Thinking
  • Conceptual Thinking
  • Idea Generation
  • Presentation Skills
  • Concepting Ideas
  • Film Criticism
  • Creatie Writing

Work history


Junior Copywriter

reforma advertising

Oct 2015
  • Sofia, Bulgaria
  • Full Time
  • I was proactive, sending in a CV and (a very) amateur portfolio. I was lucky enough to be given a chance and after a three-month period I was appointed permanently on a full-time job. What I do on a daily basis is coming up with creative concepts, editing advertising copies and press releases, developing ideas into communication channels, writing headlines and presenting in front of clients. For my first year and a half I've been the sole copywriter for the most successful campaign of the telecommunication operator bob to date and was part of the team who has won the pitch for bet365 as well as numerous other campaigns for Mastercard®, Chivas Regal and Coca-Cola among others.



Master of Laws (ll.m

Sofia University "St. Kliment Ohridski"

Oct 2009 - May 2015
  • Sofia, Bulgaria
  • Although my education seems irrelevant for my chosen professional path, my years in university and working in this field taught me numerous valuable skills – I always check all the facts, I'm good with deadlines, I work with precision, I can prioritise, I'm diplomatic and flexible, I don't crack under pressure and I am responsible. I have a certain amount of level-headiness not very common for creatives and can see a problem from business point of view.