About me
Accomplished professional with over a decade of experience leading and developing a deep understanding of the Brand Purpose and business strategies to deliver high quality Omni-channel creative campaigns, and experiences within the high-end retail sector.
Projects
- Heal's Fabrics LaunchTo celebrate the launch of the Heal's Fabrics collection, I produced this short film where I interviewed the specific designers. This was integrated with a series of events with the designers, including a talk by iconic designer Zandra Rhodes. Part of the online content strategy and PR strategy to launch the collection
- Women's Collection Launch AW18Launch of new women's collection at Oliver Sweeney. Project included phase 1 of website redesign that included new category pages and content pages focusing on the customer journey. The photoshoot was planned with a focus on the shoes, partnering with likeminded fashion brands. An automated email campaign was created to assist with the acquisition strategy to build a dedicated women's customer database.
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Projects credited in
- Heal's re-brandA re-brand of Heal’s, a furniture maker, a retailer and symbol of great British design for over two hundred years. Heal’s wanted to revisit their past and look at the logo that was used in 1930s when the business was originally named Heal & Son. Revisiting their heritage and history allowed Heal’s to better connect with its customers based on simple, clean and honest craftsmanship values.The main strategic and creative direction was to create a brand that connects Heal’s with the rich heritage,
Work history
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Skills
- Marketing
- Marketing Strategy
- Copywriting
- Digital Marketing
- Creative Direction
- Strategic Planning
- Advertising
- Brand Management
- Social Media Marketing
- Brand Marketing
Education
C
C
BA Jewellery DesignCentral Saint Martins College Of Art and Design
- London, United Kingdom