Victoria Ap Gwynedd Marketing Director | The Dots
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Victoria Ap Gwynedd

Marketing DirectorLondon, United Kingdom
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Victoria Ap Gwynedd

Marketing DirectorLondon, United Kingdom
About me
Accomplished professional with over a decade of experience leading and developing a deep understanding of the Brand Purpose and business strategies to deliver high quality Omni-channel creative campaigns, and experiences within the high-end retail sector.
QuestionsProjectsExperienceTeam
Projects
  • Heal's Panel DiscussionPartnered with Google to launch a series of live Google+ Hangouts to discuss working in design, from studying to careers. The event was held at Google HQ in London and 21k people watched on air.
  • Heal's Fabrics LaunchTo celebrate the launch of the Heal's Fabrics collection, I produced this short film where I interviewed the specific designers. This was integrated with a series of events with the designers, including a talk by iconic designer Zandra Rhodes. Part of the online content strategy and PR strategy to launch the collection
  • Women's Collection Launch AW18Launch of new women's collection at Oliver Sweeney. Project included phase 1 of website redesign that included new category pages and content pages focusing on the customer journey. The photoshoot was planned with a focus on the shoes, partnering with likeminded fashion brands. An automated email campaign was created to assist with the acquisition strategy to build a dedicated women's customer database.
  • AW18 CollectionTelling the AW18 stories across all media, including catalogue, emails, vm and digital channels
  • SS18 Catalogue48+4 page catalogue to launch new season collections. Mailed to customers, and available in store. Lifestyle imagery used across emails, vm and digital channels for complete consistency
  • AW17 Catalogue48+4 page catalogue showcasing the new season collection, pulling out specific stories. Mailed to Sweeney database and available in store. Lifestyle & still life shoot all produced in house.
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Projects credited in
  • Heal's re-brandA re-brand of Heal’s, a furniture maker, a retailer and symbol of great British design for over two hundred years. Heal’s wanted to revisit their past and look at the logo that was used in 1930s when the business was originally named Heal & Son. Revisiting their heritage and history allowed Heal’s to better connect with its customers based on simple, clean and honest craftsmanship values.The main strategic and creative direction was to create a brand that connects Heal’s with the rich heritage,
  • Oliver Sweeney - Spring Summer Catalogue 2017
Work history
    Marketing DirectorBalance Me
    London, United KingdomFull Time
    Head of Brand CreativeOliver Sweeney
     - London, United KingdomFull Time
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Skills
  • Marketing
  • Marketing Strategy
  • Copywriting
  • Digital Marketing
  • Creative Direction
  • Strategic Planning
  • Advertising
  • Brand Management
  • Social Media Marketing
  • Brand Marketing
Education
    C
    C
    BA Jewellery DesignCentral Saint Martins College Of Art and Design
     - London, United Kingdom