About me
Partnerships are what excite me and I get a buzz from igniting collaborations. A natural networker with a wealth of contacts within the premium fashion, lifestyle and hospitality sector from the past 15+ years I live to create campaigns that fuse creativity with commerciality. Culturally curious with a hunger for discovering the new and the next, I have a voracious appetite for music, fashion and the arts and I view my career as a way to blend these passions, by delivering experiences that bring a brand to life.
Work history
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Brand Marketing ConsultantThe Hoxton Hotel
- London, United KingdomFreelance
Consulted on relaunch of The Hoxton Holborn and new restaurant launch alongside annual brand marketing strategy and budget.
Global Head of Cultural MarketingEnnismore
- London, United KingdomFreelance
Lead the cultural events programme across all Hoxton hotels; curated and developed a global over-arching editorial theme for events programming and partnerships strategy across all markets. Reported to Global Brand Director.
• Responsible for global Cultural Marketing budget.
• Managed a team of three Cultural Marketing managers across Europe.
• Worked with the Head of PR & Comms to ensure events were on-brand, drove talkability and positioned The Hoxton as a go-to place for events.
• Worked closely with the Head of Project Management to devise and implement a unified process to deliver events internally.
• Elevated the event programme through partner collaborations including Bumble, i-weigh, Partnership Editions, Campaign Against Living Miserably, Random House, Fashion Roundtable and a global partnership with The Other Art Fair; worked with speakers and moderators including Caryn Franklin MBE, Grace Woodward, Chidera Eggerue, Farrah Storr, Ellie Pithers (Vogue) and Lena de Casparis (ELLE).
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Skills
- Event Promotion
- PR Campaigns
- PR Strategy
- Brand Partnerships
- Influencer Marketing
- Event Curation
- Event Management
- Brand Marketing
- Culture Marketing
- Collaboration