Victoria Buchanan, Creative Director at Tribal Worldwide London, started her career in digital more than two decades ago. An interactive artist turned coder she found her sweet spot in innovative digital ideas. A pioneer in pure digital, she is obsessed with interactive behaviour and passionate about creating work that allows people to experience brands in new ways. Victoria is a multi-award winning digital queen with clients across the board from Volkswagen, Harvey Nichols, O2, Guinness, Fitness First, Hasbro, Philips, Oxfam, Boots, The Guardian and Unilever. Victoria has helped grow a VW connected user experience over her years and has broken new grounds with sites, apps, services and even a future VR showroom. Victoria is one of the few female Creative Directors in the industry. She won the IPA Woman of Tomorrow Award earlier this year to become a beacon for aspiring Creatives. She is an ambassador for Creative Equals and is passionate about championing diversity to help develop more female leaders and Creative Directors.