Victoria is an enthusiastic marketing specialist with a commercial mindset, holding over 5 years marketing experience and a 1s class BA (Hons) Business Management and Marketing degree. She has international and local market experience in both client and agency side within an array of sectors including fashion apparel and accessories, non-profit, digital agency, automotive, telecommunications and private care. Victoria’s core marketing experience spans across retail marketing, PR, copywriting, ATL advertising, social media management, blogging, brand guardianship, content and email marketing. Aside from her full-time role in marketing, she runs an Asian fashion, London dining and Bollywood blog called ‘London Ki Ladki’.
Projects
- London Ki Ladki Blog Victoria launched London Ki Ladki (Girl from London) in 2014 with an aim to inspire British Asians who look for unique Asian fashion and bring their attention to both British Asian and international designers who think out of the box in today’s industry. Alongside this, she aimed to support British Asian fashion brands to gain more exposure and credibility within the fraternity. From a food perspective, the blog focuses on discovering distinctive restaurants and cafés in London to inspire others when eating out in London town. She also has a huge passion for South Asian films, so the blog share news on the latest Bollywood films.
Work history
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Marketing AssistantSwatch Group UK
London, United KingdomFull Time
Manage roll-out of point-of-sale campaigns (i.e. Tour de France, Six Nations, Christmas) to the wholesale network across UK and Ireland (i.e. John Lewis, Goldsmiths, Ernest Jones and Beaverbrooks)
Collaborate with Marketing Manager and media agencies on above-the-line, below-the-line advertising and programmatic to submit media briefs and have assets created and submitted to relevant publishers
Manage collaborations with retailers to implement local promotional activities (i.e. competitions, promotional windows, and events)
Schedule, build and send email newsletters via SmartFocus to approximately 20,000 subscribers
Update Tissot’s website visuals and products and submit e-commerce analysis reports
Manage design agencies on the creative concept, production, and installation of window concepts at Tissot’s flagship boutique
Organise in-store promotional activity and events at Tissot’s flagship boutique
Project manage Shop-In-Shops (SIS) and manage the installation of 20 new SISs a year
Manage PR sample requests and assist PR Manager in press events
Achievements
RBS 6 Nations 2017 social media campaign generated 6m Twitter and 12m Facebook impressions. Overall the campaign resulted in 15.6% sales increase vs. the same time last year.
Collaborated with the Digital Marketing Executive to implement Black Friday promotional activity, a first for Tissot UK. I project managed the 5 day Black Friday event (including marketing this event online) at Tissot’s flagship store that achieved a 23.9% sales increase vs. last year, which surpassed Tissot’s online sales; we achieved phenomenal sales despite not offering any discounts.
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Social Media ExecutiveDisturb Digital
- London, United KingdomFreelance
Schedule organic Facebook and Instagram content for clients including East Shopping Centre, Europe's largest South Asian shopping mall
Create blog post content for clients
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Skills
- Marketing
- Blog Content
- Social Media Marketing
- Email Marketing
- Adobe Photoshop
- Microsoft Office
- Google Analytics
- Agency Management
- SEO
- Magento Ecommerce
Education
BA (Hons) Business Management - MarketingUniversity of Westminster
- London, United Kingdom
Degree Classification Achieved: 1st Class Honours
Key Modules: Principles Of Marketing, Online Entertainment Management, Marketing Communications Theory, Brands And Branding, Marketing Research, Making Management Decisions, Value Creation For Customers, Marketing Management, Digital And Direct Marketing, Entrepreneurship Theory Into Practice, Marketing Planning And Strategy, Marketing Communications and Strategic Perspectives
Awards
Recognition of Achievement AwardUniversity of Westminster
In January 2012 Victoria received the University Recognition of Achievement Award for obtaining a 1st Class in her first year of University study.