Victoria Gerberding

Marketing Intern

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Brand Management
  • Market Research
  • Excel
  • Powerpoint
  • Word

Work history

Currently

Marketing Intern for Aramis & Designer Fragrances

The Estee Lauder Companies

Oct 2014
  • Aramis and Designer Fragrances, Marketing Intern - Support the Aramis and Designer Fragrances Men’s Brands Marketing team with launches, promotions, and ad hoc tasks - Competitor Activity – produce monthly reports on key competitor activity - Point of Sale & Artwork Assets – assist the Marketing team in the briefing of collateral for new launches and artwork for media support - Budget – liaise with suppliers to obtain quotes and aid the Marketing team with keeping within budget for launch support production - Non-Saleable Allocations – liaise with Regional Sales teams on launch support allocations and collate total quantities - Logistics – liaise with Estée Lauder Companies warehouse to arrange national orders and shipping for new launches and promotions. - Launch analysis – provide insight and qualitative feedback for New York head office - Retailer support – Develop and provide retailers with Marketing strategy books and assist Product Managers during biannual retailer strategy meetings - Online/Social – Support the LAB SERIES & Online SERIES website and social media channels

2015

Summer Intern

Fragrance Resources Incorporated

May 2011 - Jun 2015
  • - Created a presentation for the trends of Fall 2011 - Researched fragrance preferences of people in my age group - Went on outings to department and brand name stores to research trends - Sat in on client meetings

2013

Sales & Marketing Intern

Downtown Magazine

Jun 2013 - Jul 2013
  • - Contacted companies for potential advertising - Set up and attended sales meetings - Worked alongside CEO and Publisher on sales - Managed sales interns - Wrote sales proposals and contracts - Built up and maintained DOWNTOWN’s client database, Salesforce

Education

2014

International Relations and Management

University of St Andrews

Aug 2010 - May 2014
  • International Relations and Management