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Aramis and Designer Fragrances, Marketing Intern - Support the Aramis and Designer Fragrances Men’s Brands Marketing team with launches, promotions, and ad hoc tasks - Competitor Activity – produce monthly reports on key competitor activity - Point of Sale & Artwork Assets – assist the Marketing team in the briefing of collateral for new launches and artwork for media support - Budget – liaise with suppliers to obtain quotes and aid the Marketing team with keeping within budget for launch support production - Non-Saleable Allocations – liaise with Regional Sales teams on launch support allocations and collate total quantities - Logistics – liaise with Estée Lauder Companies warehouse to arrange national orders and shipping for new launches and promotions. - Launch analysis – provide insight and qualitative feedback for New York head office - Retailer support – Develop and provide retailers with Marketing strategy books and assist Product Managers during biannual retailer strategy meetings - Online/Social – Support the LAB SERIES & Online SERIES website and social media channels
- Created a presentation for the trends of Fall 2011 - Researched fragrance preferences of people in my age group - Went on outings to department and brand name stores to research trends - Sat in on client meetings
- Contacted companies for potential advertising - Set up and attended sales meetings - Worked alongside CEO and Publisher on sales - Managed sales interns - Wrote sales proposals and contracts - Built up and maintained DOWNTOWN’s client database, Salesforce
International Relations and Management