Victoria Godfrey

Lead UX Designer

  • LocationDagenham, Romford, United Kingdom

About me


Enthusiastic, intelligent, highly creative and widely experienced UX and Interaction Designer, Information Architect, Visual Designer and Team Lead/Manager. Strong usability, accessibility, communicative, intuitive, branding and typographic skills. Proven management skills with the ability to inspire others, work with and train staff of various abilities and to learn new skills quickly when necessary. Due to finish current contract in July 2015. Then looking for new opportunities. Central London based roles only.



  • Branding
  • Print Design
  • Art Direction
  • Mobile
  • Websites
  • Design
  • Web Design
  • Creative Direction
  • Interactive Design
  • Illustrator
  • Indesign
  • Photoshop
  • UX Design
  • UI Design
  • Axure RP

Work history


Lead UX Designer

Parliamentary Digital Service Houses of Parliament

Mar 2015
  • Contract role for the recently formed Parliamentary Digital Service – serving both the House of Lords and House of Commons, and ongoing work for • Design and prototyping of the My Constituency tablet and mobile apps working with external app development teams based in the US • Working with stakeholders to refine requirements and the prototyping and redesign of main parliamentary calendar on Improved design allows more information to be included with the creation of event pages and integration of video and live streaming of events • Overseeing the design and UX of external agency work on a new responsive parliamentary TV site Previous role: Principal UX Consultant/Designer - Dept of Information Services - Houses of Parliament - April 2012 - March 2015


Principal User Experience Consultant & Designer

Department of Information Services Houses of Parliament

Mar 2012 - Mar 2015
  • Contract role for the Houses of Parliament: Department of Information Services, working on a variety of contracts for different teams and • Design and prototyping of the Lords and Commons daily Order Paper iPad app working with external app development teams in London • Providing user flows, wireframes, designs and prototypes for redesign of various key site elements and linked pages: Find an MP/Lord, email alerts, parliamentary calendar, parliamentary questions/answers/written statements (Q&As) and committee and inquiry homepages - working with key stakeholders • Redesign and prototyping of Parliamentary Tours website – online booking system and ticketing • Prototyping and design of new parliamentary search functionality for A/B testing with users through external user testing consultancies • Redesign and prototyping of intranet restaurant pages, catering index and new special diet and restaurant rating tools for all internal catering facilities within Parliament • Researching, wireframing and prototyping the new homepage and mega-menus Department of Information Services merged with other teams to become the Parliamentary Digital Service.


Interaction Designer


Aug 2012 - Dec 2012
  • Short contract role for the BBC – continuing work on a previous project I worked on for ITACU - the BBC standards and compliance department • UX specification documentation for the English Regions Radio compliance portal and wireframing for compliance form upload interface • Wireframing and prototyping a new compliance system add on - a scheduling calendar tool for BBC management to view details of current and future competitions, votes, text campaigns and competitions for all ITACU-managed BBC output • Wireframing and prototyping a new competitions wizard to allow BBC staff to create and manage competitions • Winner selection portal for internal and external competition panel judges to securely score, leave feedback or shortlist entrants and an automatic winner selection tool and vote-based winner-selector Left to take up a contract with BBC World Service.


Senior Interaction Designer

BBC World Service

Dec 2011 - Mar 2012
  • Contract role for the BBC World Service, working on their Live Text Pages project. • Wireframing and prototyping new Live Text Page functionality for the BBC’s multilingual content management system • UX Lead on Live Text Page (rolling news, tweets and other social media as it happens) project • Marking up front-end designs: pages and modules for Latin, Chinese, Arabic, Mundo and other languages across the BBC World Service portfolio Left to take up a contract with The Houses of Parliament.


UX Consultant Openeyes Project

Moorfields Eye Hospital

Feb 2011 - Aug 2011
  • Contract role for Moorfields – working on the OpenEyes project - A new electronic patient records system. • Provide usability and design services to OpenEyes team: Creating wireframes, detailed and fully functioning Axure prototypes and visual design (branding, look and feel etc) • Design of cms/admin system using role based access control methodology (RBAC) for the various user groups to allow them to manage accounts and settings • Research, requirements gathering and integration of existing hospital systems • Running workshops, writing user testing scripts, creating prototypes and performing user testing in-house with various teams and departments and producing video highlights to help resolve any internal differences of opinion • Agile environment Left to take up a contract with BBC.


User Experience Interaction Designer

Global Radio

Jul 2010 - Feb 2011
  • Contract role for Global Radio – working across their portfolio of sites. • Main duties include - Problem solving and providing detailed UX specifications and prototypes to assist design and development team members on the creation of the new Capital FM site • Creating specifications, user-flows and wireframes for the new Capital and Heart single-sign-on system • Writing user testing scripts, creating prototypes and performing user testing in-house and around the UK, then producing video highlights and reports based on the findings and presenting them to other departments and senior managers Left to take up a contract with Moorfields Eye Hospital.


Interaction Designer

BBC Future Media Technology and ITACU

Apr 2010 - Jul 2010
  • Contract role for the BBC – working first for FM&T and then asked to work on a project for ITACU - the BBC standards and compliance department. • Provide usability and design services to internal iVote team: wireframes/visual design/Axure prototypes for a global voting widget to be used on all sites across • Design of cms/admin system for both admin users and superusers to allow them to create and manage votes and accounts • Research and integration of existing BBC voting systems, tools and technologies (such as iD) • Compliance portal - Written report/review of current BBC compliance system, suggestions, wireframes and prototypes for ITACU team • Agile environment Left to take up a contract with Global Radio.


Information Architect

Lmax Trading Exchange

Feb 2010 - Mar 2010
  • Contract role for financial services / Market maker LMAX. Responsible for the user experience of the new LMAX trading platform. • Researching and creating wireframes and specifications to detail proposed changes to trading view, dealerboard, share categories/search and deal ticket behaviour • Writing test scripts and conducting in-house usability testing with professional share traders and brokers • Designing and producing clickable prototypes in Axure to showcase new functionality suggestions to developers and the senior management team • Giving regular presentations to managers and staff on latest industry and competitor findings and best practice • Agile environment Left to take up a contract with the BBC.


User Experience Architect

NHS Choices

Jul 2009 - Jan 2010
  • Contract role, responsible for the user experience of a number of projects on the NHS Choices website: • User experience lead on Warwickshire County Council and NHS Choices co-branded project Breaks For Carers. Which included wireframing, getting third-party solutions to work with NHS Choices data, running workshops, card-sorting and brainstorming activities with council staff and groups of care providers and care support workers • Wireframing and analysis work on search results and search filtering site-wide • Conducting monthly usability testing workshops for various stakeholders and producing reports based on this • Designing and producing clickable prototypes and detailed specifications on a wide variety of projects, including: Information Prescription Generator, Email marketing, Find / Rate and Comment on health services, PIMS (content management system for hospital/GP profiles), and NHS Choices personalisation strategy work • Agile environment Left to take up a contract with LMAX Ltd.


Senior Designer

BBC Vision

Feb 2008 - Jun 2009
  • Contract role for the BBC – managing a number of Entertainment and Adult Learning projects, overseeing the work of external agencies and championing accessibility internally and externally, ensuring all work conforms to design/web standards. • Creative-lead on range of television sites and the learning sites Raw and new BBC Disability site: Ouch! - Including wireframing, visual design, research, information architecture, branding/identity and creation of new accessibility widgets and colour/text change functionality. Which was then adopted BBC-wide • Giving regular presentations to other departments, to showcase the accessibility work going on in FM&T Vision • Leading the usability testing on specialist sites such as Ouch! and Raw. Working alongside external companies such as System Concepts and Gamelab • Senior Designer/UX&D (user experience and design) Representative on a number of high-profile TV and Adult Learning sites Left to take up a contract with NHS Choices.


Head of Design & UI

Haymarket Business Publications

Jul 2007 - Jan 2008
  • Responsible for the team producing all design work across 35 business websites, plus managing a team of 8 designers and UI developers. Liaising with clients and ensuring all work conforms to design/accessibility/web standards and expectations. • Design-lead and brand guardian of sites such as: BrandRepublic,, Children & Young People Now, Eye Magazine, Healthcare Republic, PR Week, PrintWeek and more • Integration of third-party applications, documenting design processes, arranging usability testing sessions, chairing meetings and making presentations to Senior Staff members Left to take up a contract with the BBC.


Lead Designer & Head of Design

Intelligent Maintenance Systems

Dec 2005 - Jul 2007
  • Providing guidance to company Directors, plus managing a team of three designers and ten developers. Liaising with clients and ensuring all work conforms to design/accessibility/web standards and expectations • Design/IA of data heavy online web portals (customer and service facing) and IT applications (PDAs/Web based/Touch screen kiosks) for a wide variety of clients including Tesco and Securicor G4S • Chairing meetings and presentations to existing and prospective clients Left to take up a contract with Haymarket Publications.


Senior Designer & Assistant Design Director

The Daily Telegraph

Nov 2004 - Dec 2005
  • Responsible for the day-to-day design needs and ongoing brand development of a newspaper website. • Quickly turning current events and news stories into interactive flash pieces and graphics for use on the site • Design of online advertising campaigns, editorial templates and co-branded solutions (emails/ad creative/advertorial content) for a wide variety of clients and partners • General upkeep of site, branding of white label products from third party suppliers, creation of new graphics for current events across sports, arts, news, travel channels and more Left to work full time for Milton Keynes based company IMS.


In-house Web & Print Designer

Robert Walters

Nov 2003 - Nov 2004
  • November 2003 - February 2004 - contract / February 2004 – November 2004 - Permanent Sole designer for a global recruitment agency. • Redesign of the group's internet and intranet sites globally, including liaison with heads of all country sub-sites in 13 countries – often only via phone and email • Design of Flash marketing tools such as office location maps, online advertising campaigns and screensavers • Creation of micro-sites and banner campaigns for clients such as Phones 4 U, BT and Bulldog Broadband • Conceptualisation, design, site design, identity creation and brand development work for various sub-divisions, companies and sites such as the multi-lingual Walters Interim site • Design and artwork preparation of brochures, advertising, posters, stationary and other printed materials Left to work full time for Telegraph Newspapers.


December 2002 February 2004

Mulalley Company Ltd

Dec 2002 - Feb 2004
  • Freelance in house creative for a large building contractor. • Complete design, production and planning of company internet and intranet sites (including the development of an online content management system) using HTML, Javascript and SQL programming languages • Design and artwork preparation of advertising, newsletters, magazines, brochures and promotional items Left to work full time for Robert Walters.


Design Manager & Senior Designer

Biomni Ltd

May 2015 - Nov 2002
  • Brand guardian and manager of a busy team of three designers, plus external agencies and illustrators. • Conceptualisation, design, identity creation and brand development work for many clients • Production of optimised web-ready graphics, flash games, user interface design, and other content for the Biomni internet/intranet and client sites, including the design and creation of customer e- commerce sites and portals – many of which were multi-lingual for roll-out in a number of countries • Meeting and giving presentations to customers on-site including pharmaceutical, IT and government clients • Taking a brief from clients and translating client ideals into slick, working solutions • Design of all Biomni software products and attended focus groups to ensure the needs of users were being met Made redundant due to Marketing and Design work being outsourced.


Web Designer & Assistant Head of Design

Express Newspapers

Sep 1999 - Jan 2001
  • Responsible for the daily design needs and brand development of five large database-driven consumer websites. • Key member of team organising migration of sites to a new content management system • Launched three new sites from scratch, from concept through to completion • Occasional sub-editor and copy writer, with an ability to quickly turn headlines into online games and other website content and features • Arranging and attending usability and focus group sessions to ascertain public levels of awareness and our placing in the market, including the breakdown and analysis of web stats for all sites • Design of many advertising campaigns, games and co-branded features for clients such as Guinness, Debenhams, Tango, Eidos, various online betting companies, Virgin Money and many more • Management of a team of four in-house design staff and external agencies Made redundant due closure of entire online division due to takeover by Northern and Shell.


Web Designer

Total Accuracy Studios

Jun 1999 - Jul 1999
  • Design and development of an e-commerce web site for Total Accuracy guitar tuition packages. Integration of Shopping Basket software.


Interactive Designer

Abbey Road Interactive

May 1999 - Jun 1999
  • Design and creation of interactive CD-Extra content, in Macromedia Director, for various EMI recording artists.



Hobsons International

Jun 1998 - May 1999
  • Project management, design and development of a web site for the leading voice over agency in the UK. Liaising with sound technicians and high profile voiceover artists, creating interactive showreels and CD cover artwork for stars of the stage and screen. I also art-directed client photo shoots with photographers.



ABC Direct

Mar 1998 - May 1998
  • Contracting for both the London and Cheltenham offices of a direct mail company specialising in fundraising and charity work. Plus, design and artwork for mailers, brochures, newsletters and annual report & accounts for companies such as Intergraph. Including high-end Photoshop retouching work for repro.


Interactive Designer

The Presentation Company

Jan 1998 - Mar 1998
  • Conceptualisation, development, and design work on the first versions of the Homebase, Michael Page Recruitment and Marks & Spencer websites were just some of the projects I worked on whilst contracting for this busy "dot-com-boom-era" new media agency. Including the design and coding of presentations and CD Rom material for clients such as: ABN Amro, Merrill Lynch, British American Tobacco, Michael Page and many more.


Brand Designer

Holmes Marchant Corporate Design Consultants

Sep 1997 - Jan 1998
  • Conceptualisation and brand development work assisting a busy team of freelance design consultants for high-profile clients such as Marks & Spencer. Working on the design and creation of artwork for report & accounts, annual reports, company brochures and many items of corporate stationary. Plus attending focus groups and working with market research companies.


Mac Designer

Arthur Gilderson Ltd

Jul 1997 - Aug 1997
  • After leaving college I decided to contract for a while so that I could experience many working environments. My first contract role was in a busy design and print agency and included brochure and newsletter design and artwork preparation, working with clients such as Guinness Flight and Natwest Bank.


Intranet Designer


Mar 1997 - Jun 1997
  • I won this role at Reuters while still at college. My fellow students and I were all encouraged to pitch for the chance to design the Reuters Voice Systems intranet site. My design was selected as the winner. I worked offsite and visited their offices in Fleet Street once a week to supply their developers with graphics.



Usability and Accessibility Training


Aug 2007 - Aug 2007
  • Usability and Accessibility Training


Management Training Course

360 Training

Aug 2007 - Aug 2007
  • Management Training Course


BTEC Higher National Diploma

Newham College of Further Education

Aug 1995 - Jun 1997
  • Design (Interactive Media)


BTEC National Diploma

Barking and Dagenham College

Aug 1993 - Jun 1995
  • Design for Printing & Reprographics