I am passionate about creating work that engages, connects and inspires others through meaningful design. I’m a sharp eyed bright spark, and creative thinker. I have the ability – and desire – to create, evolve, and push boundaries. My intuitive nature and open-mindedness enables me to see things from unconventional perspectives. This comes from my love of photography and travel (especially when mixed!), which has shaped my career in graphic design as a Creative Artworker.
- Coffee BrandI was given a day to come up with a new label for a UK version of a Dutch brand of coffee. The clients heritage was important to them, so I researched and took inspiration from some of their original packaging from around 200 years ago. The shop on the label is their original shop, still owned today and running as a museum. I was also asked to photograph the packaging, complete any retouching, including removable shadows.
- Menu projectThis was a huge project which I worked on over the course of six months. The initial main menu design came from an external agency and which I used as a guide for the other menus and POS items, adding live content and making the design work across the board. The collateral was to appear in 37 different restaurants, each with its own price banding and targeted POS. I worked closely with the F&B team over the course of the project and forged strong and lasting relationships.
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- Adobe Indesign/illustrator/photoshop