Viki Bingham

Viki Bingham

Creative & CopywriterLondon, United Kingdom
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Viki Bingham

Viki Bingham

Creative & CopywriterLondon, United Kingdom
About me
Hello, I'm Viki. I'm a freelance creative with a penchant for playing with words (and pictures), dreaming up campaign ideas and building brands online. I've worked in agencies for eight years and spent the last four at adam&eve DDB working on John Lewis.
  • Rebranding John Lewis Fashion
    Rebranding John Lewis FashionWhen John Lewis rebranded as John Lewis & Partners in 2018 it meant a whole new collection and a whole new aesthetic for fashion. My job was to create a fresh new look for the collection through films and imagery. The rebrand was all about putting John Lewis Partners (i.e. the staff) at the heart of the brand and raising awareness of the stylists in stores was a massive part of the brief.
  • John Lewis Christmas:  Buster the Boxer
    John Lewis Christmas: Buster the BoxerAs Social Director and Content Creative on John Lewis Christmas, my role was to bring the ad to life online. For Buster, we created a bespoke Snapchat lens which launched along with the ad. For Buster the Boxer, the brief was all about audience interaction. This meant bespoke thank you videos, working with motion designers to make the animals ‘bounce’ with the nations’ pets and collaborating with Snapchat to create a bespoke lens; a project which I led right through from initial ideas to roll ou
  • John Lewis Home
    John Lewis HomeJohn Lewis Home encompasses so much - from interiors to recipe how-to's, my role involved coming up with fun ideas of how to show off the offering.
  • Working with Influencers
    Working with InfluencersCreating content with influencers was a big part of my role and something I built from nothing up to a full influencer program four and a half years later. I love working with talent, from collaborative scripting with bloggers and editors to directing and interviewing designers and experts to get the best performance out of them. From Emma Hill, Liv Purvis and Erica Davies on fashion to Sali Hughes, Ruth Crilly and Sarah Chapman on beauty, I was lucky enough to work with some really interesting
  • John Lewis Christmas: Monty the Penguin
    John Lewis Christmas: Monty the PenguinSpending three months as Monty the penguin on Twitter was so much fun. From getting into character writing and plotting out the penguin love story week by week, to counting down to Christmas with a fish finger countdown clock. Here’s a little taster of what I got up to…
  • Bobbi Brown
    Bobbi BrownIt was no secret that Meghan Markle’s wedding look was created by Bobbi Brown. Plus, we all saw her doing her make up with Bobbi Brown herself in the back of a cab back in 2016. So I jumped at the chance to do a Meghan Markle inspired wedding look with the legendary range and a model that might just have been Meghan’s very distant cousin…
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Work history
    Freelance Digital CreativeNew Commercial Arts
    London, United KingdomFreelance
    CopywriterOlivia Burton
     - London, United KingdomFreelance
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  • Ad Copywriting
  • Creative Direction
  • Art Direction
  • Blogging
  • Copywriting
  • Social Media Advertising
  • Social Media Management
  • Content Creation
  • Strategy
  • Branding
    BA English LiteratureUniversity of Sheffield
     - Sheffield, United Kingdom