About me

I’m continually fascinated by the impact the written word has on driving connection, and love working with tech startups and SMEs to use this to develop consistent tone of voice and style through concise, engaging content and copy for their audience. Weirdly, I thrive when working to deadlines and my positivity and organisation means I enjoy working on multiple projects at once. I’ve been praised for my personable nature and adaptability making team collaborations really enjoyable and extremely productive, and the relationships long lasting and fruitful. I am also a journalist with a great social interest in bringing mental and emotional health discussions into the everyday with both compassion and humour.

QuestionsProjectsExperienceTeam

• Looking for: Experienced freelance copywriter and strategist for Gen-Z wellbeing/mental health support start up
• I would love to get some portfolio and CV feedback from fellow writers/editors/marketers.
• Possibly a silly Q: I'm not getting responses on my DMs on here, are they delivering? Or maybe the other person doesn't want to respond?

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Projects

• Business Launch - Vikki's Space Baby MassageOn launching my own baby massage business, I created all content including design and photography and all copy using SEO for the website and on social. I continue to manage this and all marketing aspects on a regular basis. www.vikki.space/babymassage
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  Website Restyle and Relaunch - Cloud ConformityI was the UX copywriter assigned to restyle and relaunch the business website after Series A funding. I worked closely with designers, product and marketing for all web pages using wireframes, research and data. Cloud Conformity was acquired by Trend Micro in 2019 after this relaunch.
• 15 by Hamish HendryWorked as Editor on '15', the third book by Hamish Hendry discussing yoga philosophy. Hamish is a globally recognised Astanga yoga teacher.

Work history

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CopywriterDashbird
Jun 2020London, United KingdomFreelance
Copywriting blog articles, thought leadership pieces, UX website copy, case studies
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CopywriterFitch Ratings
Feb 2020London, United KingdomFreelance
Copywriting quarterly telecoms reports, using internal data analysis and own industry research

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Skills

• Copywriting
• Proofreading
• Editing Copy
• Content Marketing
• Brand Identity
• UX Copy
• Research
• Interviewing

Education

Journalism and Contemporary History BAQueen Mary University of London
Sep 2008 - Jul 2011London, United Kingdom