About me
I’ve been writing copy for major global brands for 26 years. Specialising in branding and tone of voice, I tell agencies and businesses how to talk and show them how to write.
I learnt the real beauty of copywriting at The Body Shop. Left for Virgin Media, then switched to Sky. Went around the world with Expedia before my love of TV took me back to Sky – I’ve been their lead TOV Consultant for 12 years, working on all the big brand stuff like the launches of Sky Atlantic, Sky Store, Sky Studios, Sky Q and NOW TV.
Last year, I had a brilliant time working on the launch of ITVX and FIFA+. I'm now working with STV and IMAX, and I’ve been out in Europe doing copy workshops with Adidas and Pandora. Other recent clients include Spotify, Harper Collins, Sony Music and Twitter.
I co-created the new 42 Courses copywriting course with Steve Harrison: https://www.42courses.com/courses/copywriting. I’m a D&AD masterclass trainer, I run bespoke copy and TOV sessions, and I speak at industry events – most recently: Zee Melt in Mumbai, AIGA in USA, SEMPL in Slovenia and IMARK in Reykjavik.
I'm @VikkiRossWrites on Twitter where I created #CopywritersUnite and @copynights to connect copywriters. I also created #CopySafari to give brands and agencies a new way to learn. It's a walk around town looking at words in the wild because it’s one thing to look at work on screen, but it’s another to consider it as consumers do.
In 2016, Andy Maslen and I created Copy Cabana and Copy Capital – the industry’s biggest event dedicated to copy. For three years, we welcomed leaders and legends to entertain and educate a sell-out audience of 200 copywriters and copy lovers. I'd love to bring this event back so please get in touch if you'd like to sponsor it.
In 2017, Creative Equals named me one of their Top 30 Female Creative Leaders. In 2019, Women in Marketing gave me a Special Award for Outstanding Contribution to Marketing (Agency). In 2020, The Dots named me one of their Top 100 Trailblazers redefining the creative industry.
Want a word? Please email me at vikkirosswrites@mail.com
Projects
- Ladies FirstWe always talk about the Advertising legends and the Copywriting greats, which is great. But often, we only talk about the men. This International Women's Day, I’m putting ladies first - female Copywriters who celebrated firsts in Advertising history. Sources: Google, Wikipedia, AdAge, Adweek, Advertising Hall of Fame, New York Times, Ad Women by Juliann Sivulka
- Bland GuidelinesWhy stand out when you were born to fit in? So many brands default to bland, so they’ll never be noticed or remembered. If you like to be bland and stay safe with no distinctive direction or attributable assets, Designer Paul Mellor and I will make sure you never stand apart from the competition, or stand out. And we get by with a little help from our friends. We invited industry experts in Creative, Strategy, Diversity, Trends, Social, SEO and PR to be bland too. As you’d expect, everything’s
- Sweathead Do-Together Talk2021: If copywriters think like strategists, can strategists write like copywriters? Script here if you prefer to read: https://www.linkedin.com/pulse/copywriters-think-like-strategists-can-write-vikki-ross 2022: Mission Incredible Script here if you prefer to read: https://www.linkedin.com/pulse/mission-incredible-vikki-ross
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Projects credited in
- The Bland BookBrief: Bored of constantly seeing mundane, “bland” identities that rarely work, we wanted to highlight this to our industry in a truthful, compelling way. Solution: The result is the answer to every single branding brief. After months of hard work, it was first shared by Campaign for their April Fools coverage. Introducing a new and efficient branding guide designed to disrupt the industry. My role: Ideas, creative and design. Credits: Copy: Vikki Ross Art Direction: Paul Mellor Creative: Gr
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything45
- The Dots | Year in Review 2022…and that’s a wrap! Thanks to you, our brilliant Dots community for your kindness, positivity and collaborative vibes. See the images below to view our highlights for the year. See you in 2023!18
- Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything61
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Work history
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Copy ChiefVikki Ross Writes Ltd
London, United KingdomFull Time
Brand, TOV and Copy Consultant
Skills
- Copywiting
- Brand Copywriting
- Creative Copywriting
- Advertising Copywriting
Awards
Top 100 TrailblazersThe Dots
In 2020, The Dots named me one of their Top 100 Trailblazers redefining the creative industry.W
W
Women In MarketingWomen In Marketing
In 2019, Women in Marketing gave me a Special Award for Outstanding Contribution to Marketing (Agency)+ Show more