Vikki Ross Copy Chief | The Dots
Mentor

Vikki Ross

Copy ChiefLondon, United Kingdom
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Mentor

Vikki Ross

Copy ChiefLondon, United Kingdom
About me
I’ve been writing copy for major global brands for 24 years. I specialise in branding and tone of voice, and I travel the world telling businesses how to talk. After great gigs at The Body Shop and Virgin Media, I joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago and I’ve been their Lead TOV Consultant ever since, working on the launch of Sky Atlantic, Sky Witness, Sky Store, Sky Q, Sky Backstage, Sky Studios and NOW TV, and the re-brand of Sky One, Sky Arts and Sky Cinema. When I’m not with Sky, I’m working with other brands. I’m also a D&AD masterclass trainer, and I run bespoke TOV and copy sessions across Sony Music Entertainment, ITV and Spotify. I speak at industry events too – most recently: Zee Melt in Mumbai, AIGA in USA, SEMPL in Slovenia and IMARK in Reykjavik, and at brands and agencies – most recently: Adidas and Zenith Media. I'm @VikkiRossWrites on Twitter where I created #copywritersunite and @copynights to connect copywriters. I also created #CopySafari to give brands and agencies a new way to learn. It's a walk around town looking at words in the wild because it’s one thing to look at work on screen, but it’s another to consider it as consumers do. In 2016, Andy Maslen and I created Copy Cabana and Copy Capital – the industry’s biggest event dedicated to copy. For three years, we welcomed leaders and legends to entertain and educate a sell-out audience of 200 copywriters and copy lovers. In 2017, Creative Equals named me one of their Top 30 Female Creative Leaders. In 2019, Women in Marketing gave me a Special Award for Outstanding Contribution to Marketing (Agency). In 2020, The Dots named me one of their Top 100 Trailblazers redefining the creative industry. Want a word? Please email me at vikkirosswrites@mail.com Want a workshop or a talk? Please email James at vikkirosswritesPA@mail.com
Projects
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Projects credited in
  • The Bland BookBrief: Bored of constantly seeing mundane, “bland” identities that rarely work, we wanted to highlight this to our industry in a truthful, compelling way. Solution: The result is the answer to every single branding brief. After months of hard work, it was first shared by Campaign for their April Fools coverage. Introducing a new and efficient branding guide designed to disrupt the industry. My role: Ideas, creative and design. Credits: Copy: Vikki Ross Art Direction: Paul Mellor Creative: Gr
  • Nikky Lyle Creative presents with Industry Leaders
  • International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book
  • 'How Do You Like Your Copy In The Morning?'An event series (and proud pun) run by Sonder & Tell which acts as part creative breakfast and part talk/Q&A with leading content creators, copywriters and brand storytellers. Hosted at your new favourite glasses brand Bailey Nelson, we had freelance Copywriter Vikki Ross (Sky TV, ITV, The Body Shop, Virgin), and next we'll have Monzo's writer Harry Ashbridge and Creative Strategist at eatbigfish, Benjamin Cooper to complete the series.
  • Top career advice from 20 icons in design, photography, fashion & moreLooking for career advice? A mentor? Some friendly and constructive feedback? We got you! Excitingly 30+ incredible industry experts across publishing, photography, design, creative, fashion, music, marketing, digital, tech and more are on-hand to help answer your burning career-related questions in our Asks hub. Meet 20 of them below and discover their top tips! So, if you have a career question that you’d love the best in the business to help with, hop this way.
  • Get career advice from It’s Nice That, Dazed, D&AD, Rankin & moreLooking for career advice? Excitingly 30+ incredible experts from across the creative industries have generously agreed to help answer your burning career-related questions. So, if you have a career question (examples below) that you’d love the best in the business to help with, just post it here on our Asks hub! Our ‘Asks experts’ include: Priya Matadeen - General Manager, Commercial, Dazed Holly Tucker - Founder, Holly & Co Alex Bec - Co-founder, It's Nice That Gemma Greaves - Chief Executive
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Skills
  • Advertising
  • Writing
  • Copywriting
  • Editing
  • Creative
  • Web Content
  • Word
  • Content and Media Writing
  • Copywriting
Awards
    Top 100 TrailblazersThe Dots
    In 2020, The Dots named me one of their Top 100 Trailblazers redefining the creative industry.
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    W
    Women In MarketingWomen In Marketing
    In 2019, Women in Marketing gave me a Special Award for Outstanding Contribution to Marketing (Agency)
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