Vikki Ross
Available

Vikki Ross

Copy ChiefLondon, United Kingdom
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Vikki Ross
Available

Vikki Ross

Copy ChiefLondon, United Kingdom
About me
I’ve been writing copy for major global brands for 24 years. I specialise in branding and tone of voice, and tell agencies and businesses how to talk. I learnt the real beauty of copywriting at The Body Shop. Left for Virgin Media, then switched to Sky. Went around the world with Expedia before my love of TV took me back to Sky – I’ve been their lead TOV Consultant for 10 years, working on all the big brand stuff like the launches of Sky Atlantic, Sky Store, Sky Studios, Sky Q and NOW TV. Just this year, I’ve had a brilliant time working with Spotify, Harper Collins, Sony Music, Twitter and FIFA. And I co-created the new 42 Courses copywriting course with Steve Harrison: https://www.42courses.com/courses/copywriting I’m a D&AD masterclass trainer, I run bespoke copy and TOV sessions, and I speak at industry events – most recently: Zee Melt in Mumbai, AIGA in USA, SEMPL in Slovenia and IMARK in Reykjavik, and at brands and agencies – most recently: Adidas, Jaguar Land Rover, Publicis Langland and Zenith Media. I'm @VikkiRossWrites on Twitter where I created #copywritersunite and @copynights to connect copywriters. I also created #CopySafari to give brands and agencies a new way to learn. It's a walk around town looking at words in the wild because it’s one thing to look at work on screen, but it’s another to consider it as consumers do. In 2016, Andy Maslen and I created Copy Cabana and Copy Capital – the industry’s biggest event dedicated to copy. For three years, we welcomed leaders and legends to entertain and educate a sell-out audience of 200 copywriters and copy lovers. I'd love to bring this event back so please get in touch if you'd like to sponsor it. In 2017, Creative Equals named me one of their Top 30 Female Creative Leaders. In 2019, Women in Marketing gave me a Special Award for Outstanding Contribution to Marketing (Agency). In 2020, The Dots named me one of their Top 100 Trailblazers redefining the creative industry. Want a word? Please email me at vikkirosswrites@mail.com Want a workshop or a talk? Please email James at vikkirosswritesPA@mail.com
Projects
  • #copywritersunite
    #copywritersunite
  • Event Host, Speaker and Masterclass Trainer
    Event Host, Speaker and Masterclass TrainerI travel the world telling brands and agencies how to talk, and I speak at industry events and conferences
  • Ladies First
    Ladies FirstWe always talk about the Advertising legends and the Copywriting greats, which is great. But often, we only talk about the men.‬ ‪This International Women's Day, I’m putting ladies first - female Copywriters who celebrated firsts in Advertising history.‬ Sources: Google, Wikipedia, AdAge, Adweek, Advertising Hall of Fame, New York Times, Ad Women by Juliann Sivulka
  • Black History Month 2021
    Black History Month 2021Small summaries of big lives in advertising: meet some of the industry’s first Black Copywriters who led the way to change. Please add who or what you know – I’d love to keep building on this.
  • Bland Guidelines
    Bland GuidelinesWhy stand out when you were born to fit in? So many brands default to bland, so they’ll never be noticed or remembered. If you like to be bland and stay safe with no distinctive direction or attributable assets, Designer Paul Mellor and I will make sure you never stand apart from the competition, or stand out. And we get by with a little help from our friends. We invited industry experts in Creative, Strategy, Diversity, Trends, Social, SEO and PR to be bland too. As you’d expect, everything’s
  • Sky.com
    Sky.comCopy for a brand new website design
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Projects credited in
  • The Bland Book
    The Bland BookBrief: Bored of constantly seeing mundane, “bland” identities that rarely work, we wanted to highlight this to our industry in a truthful, compelling way. Solution: The result is the answer to every single branding brief. After months of hard work, it was first shared by Campaign for their April Fools coverage. Introducing a new and efficient branding guide designed to disrupt the industry. My role: Ideas, creative and design. Credits: Copy: Vikki Ross Art Direction: Paul Mellor Creative: Gr
  • Nikky Lyle Creative presents with Industry Leaders
    Nikky Lyle Creative presents with Industry Leaders
  • International Women’s Day 2020, meet 100 trailblazers redefining the creative industry
    International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book
  • 'How Do You Like Your Copy In The Morning?'
    'How Do You Like Your Copy In The Morning?'An event series (and proud pun) run by Sonder & Tell which acts as part creative breakfast and part talk/Q&A with leading content creators, copywriters and brand storytellers. Hosted at your new favourite glasses brand Bailey Nelson, we had freelance Copywriter Vikki Ross (Sky TV, ITV, The Body Shop, Virgin), and next we'll have Monzo's writer Harry Ashbridge and Creative Strategist at eatbigfish, Benjamin Cooper to complete the series.
  • Top career advice from 20 icons in design, photography, fashion & more
    Top career advice from 20 icons in design, photography, fashion & moreLooking for career advice? A mentor? Some friendly and constructive feedback? We got you! Excitingly 30+ incredible industry experts across publishing, photography, design, creative, fashion, music, marketing, digital, tech and more are on-hand to help answer your burning career-related questions in our Asks hub. Meet 20 of them below and discover their top tips! So, if you have a career question that you’d love the best in the business to help with, hop this way.
  • Get career advice from It’s Nice That, Dazed, D&AD, Rankin & more
    Get career advice from It’s Nice That, Dazed, D&AD, Rankin & moreLooking for career advice? Excitingly 30+ incredible experts from across the creative industries have generously agreed to help answer your burning career-related questions. So, if you have a career question (examples below) that you’d love the best in the business to help with, just post it here on our Asks hub! Our ‘Asks experts’ include: Priya Matadeen - General Manager, Commercial, Dazed Holly Tucker - Founder, Holly & Co Alex Bec - Co-founder, It's Nice That Gemma Greaves - Chief Executive
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Work history
    V
    V
    Copy ChiefVikki Ross Writes Ltd
    London, United KingdomFull Time
    Brand, TOV and Copy Consultant
Skills
  • Copywiting
  • Brand Copywriting
  • Creative Copywriting
  • Advertising Copywriting
Awards
    The Dots logo
    The Dots logo
    Top 100 TrailblazersThe Dots
    In 2020, The Dots named me one of their Top 100 Trailblazers redefining the creative industry.
    W
    W
    Women In MarketingWomen In Marketing
    In 2019, Women in Marketing gave me a Special Award for Outstanding Contribution to Marketing (Agency)
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