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I am a founder of the design brand Straight which focuses on interior and product design as well as the creative strategy behind the design. My latest product is a vase produced by the Swedish producer Klong and one of my latest projects is creating brand guidelines, graphic profiles and creative strategies for the newly started, Stockholm based, PR firm Grand Relations. Last year, I started up a unique design agency (Made & Merged) that enables up-and-coming designers to be exposed through press releases, presence at design exhibitions and soon a web shop to offer these limited and unique design objects for sale.
THE ESSENCE OF STRAIGHT LIES IN THE INTERIOR AND PRODUCT DESIGN THAT STANDS FOR STRAIGHT LINES, FUNCTIONAL FURNITURE, EXCITING SHAPES AND UNEXPECTED SOLUTIONS. STRAIGHT WORKS WITH EVERYTHING FROM THE SMALL EVERYDAY PRODUCT TO LARGE INTERIOR DESIGN PROJECTS, BUT ALSO CREATIVE SOLUTIONS SUCH AS PROFILING AND BRANDING. VIKTOR ERLANDSSON IS THE HEAD OF STRAIGHT SINCE THE SPRING OF 2014 WITH A CROSS-BOARDER VISION TO WORK WITH DIFFERENT DESIGNERS AND DIFFERENT PROFESSIONS. STRAIGHT WAS FOUNDED IN 2012 AS A RESULT OF A NUMBER OF SUCCESSFUL COLLABORATIONS BETWEEN DESIGNERS ANDREAS BEIJER AND VIKTOR ERLANDSSON. STRAIGHT IS ALWAYS CURRENT WITH NEW PRODUCTS, COLLABORATIONS AND EXHIBITIONS. ONE OF THE LATEST PROJECTS IS THE NEW EXHIBITION CONCEPT MADE AND MERGED.
This course explores how design expertise can be used to contribute to sustainable development. In sustainable development, we satisfy our needs without compromising the ability of future generations. To accomplish this, we must quickly find new forms of production and consumption. The course is therefore based on an understanding of both technology and behavior, how they interact and how to effect positive change in these areas.
The course aims to enable students to achieve an aesthetic, historical and cultural understanding of the concept design. The question of what design is and how design operates and affects society has become increasingly important, but also increasingly difficult to answer. The course also gives a broad introduction to the different design approaches and perspectives that are represented within the department of arts, culture and communication and is based on lectures and seminars with the teachers, researchers and doctoral students. The goal is that student will be able to orient themselves in a variety of design area theories, concepts and perspectives to better understand and be critical and constructive to design value-creating practice.