Work history
Digital Marketing Manager
Milan, ItalyFull Time
Getting into the company's culture and mechanisms, at the moment I am trying to bring my support mainly on the planning part of the e-commerce operations, social media and generally on marketing initiatives.
In details:
- Helping the managing of the web store
- 2017 Social Media Planning
- 2017 Online Marketing Planning
- E-mail Marketing Campaigns
- Supporting external Marketplace operations (Farfetch)
- Helping on the creation of a new e-commerce (Back-end, Front-end)
- Helping the online Customer Service Team (website technical support & Clients complaints handling)
E-commerce Manager
- Miami, United StatesFull Time
Overseeing the retail company's online sales and presence, I was mainly responsible for conveying a consistent brand image that attracted customers by encouraging sales on our e-commerce store.
I managed a marketing team made up of 6 members and I was reporting directly to the CEO (and later on, once hired, to the Marketing Director).
Together with the team, we planned and implemented successful online strategies that allowed us to achieve great results in terms of sales and brand awareness.
The main marketing strategies we used are the PPC model, re-marketing, SEM & SEO (we got 1st on Google, Yahoo! and Bing by typing "Anatomie), affiliate programs, e-mail marketing, organic social media marketing, Facebook ads, blogging and PR.
Moreover, during my three years at Anatomie I managed different teams of web developers (all located in India) and a team of web designers located in Santa Monica, California whom designed our new e-commerce store.
I started a Online Customer Service project through a web live chat where, at first, I worked by myself to then hire more people who helped me make customers happy before, during and after the purchase.
I started and MANAGED the entire PROJECT for the NEW E-COMMERCE STORE back in 2014.
It started with buying the URL anatomie.com, finding the IT and design team to build the site and handling the relationship with those along the partnership, deciding the graphics to convey the brand's image to the online and follow through all the operations of the different teams from the beginning to the end.
Last but not least, I have given my contribution to the company's offline marketing strategy, established partnerships with celebrities, assisted the opening of new pop-up shops in different cities, represented the company in different social events.
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