Vinki Li

  • LocationLondon, United Kingdom



  • Fashion
  • Print Design
  • Design
  • Photoshop
  • Illustrator
  • Photoshop
  • Research and Development
  • Merchandising
  • Excel Advanced
  • Indesign
  • Microsoft Excel Word Publisher Powerpoint
  • Brand Creative Strategy
  • Pattern Cutting and Drafting
  • Sage 50 Accounts Professional
  • Sales Assistant

Work history


Design & Studio Assistant

Field Grey Limited, London

Aug 2013 - Apr 2014
  • Contributing to pitches, research design ideas and evaluating most suitable uniform solutions for our clients Working on projects in hospitality, travel and leisure sectors for a diverse range of clients including Dunhill, South Place Hotel, Hawksmoor, Titan Airways and Tom’s Kitchen. Able to translate fashion trends into cooperate wear design concepts and managing projects for our clients Have a practical understanding of the production capabilities of the supply base Participate in all design meetings throughout projects Work to deadlines, and manageable with own time and work under pressure


Design & Sales Assistant

Horiyoshi The Third, London

Jan 2013 - Jul 2013
  • Working closely with Creative Director to create outstanding new print designs onto desirable product ranges as well as being a in-house sales assistant at the boutique Stay abreast of fashion trends and design research for the company by carrying out regular market assessments Ability to create graphics as required illustrating new print designs or styling developments that are to be considered to enhance the product Observe our customers and designing the right print product range as to meet our customers requirements and standards Give support and develop commercial and innovative print designs for the womenswear Spring/Summer 2014 collection


Freelance Childrenswear Design

Stefbella London

Sep 2012 - Mar 2013
  • Producing design and detailed technical sketches Communicating technical and creative ideas to designers Providing design support with research using relevant fashion resources to identify key trends and presenting my findings to the team on a regular basis Develop range plans, flat drawings, specification sheets and design patterns to be ready for production Participating in meetings with customers and fabric agents Demonstrate my commercial understanding of Childrenswear design for our consumers


Admin Intern & Part Time

David Coffin Management, London

Sep 2011 - Dec 2011
  • Calling in magazine tear sheets for artist portfolio directly from Magazine Houses Updating and maintaining artist portfolios, keeping a track of portfolio that get sent out to clients and arranging couriers for them to get there. Assisting the Director of the company where necessary and helping the production department with any necessary shoot production. Capable in website maintenance, uploading and editing portfolio photographs for all artists under David Coffin Management and making sure it is up to date. Acknowledge how a fashion photographic agency works from the inside and how to deal with clients which include Jaeger, Burberry, L'Oreal, COS and Bloomingdales to name.


Design Intern

Vivian Luk Atelier, Hong Kong

Jun 2011 - Aug 2011
  • Working closely with the Designer, creating new ideas and fashion research development Involved in the process from design sketching to draping to hand encrusting embroidery pieces relevant to Designer’s directions Sourcing ideas from the textile trade and suppliers Create customise design wedding and evening gowns for the high society clients of Hong Kong and other parts of Asia Built from strong relationships with manufacturers, locating suitable textiles and trims for final design garments


Assistant for Vogue Fashion Night Out

Roland Mouret, London

Aug 2011 - Aug 2011


Design Intern

Erderm Moralioglu, London

Jan 2011 - Mar 2011
  • Being part of the design development team Producing toiles, final garments and hand sewing samples for Womenswear collection Quality control with all the garments for the collection, delivering final garments to manufacturers for final embellishments Organising production packs to send over to international manufacturers for production Amending garments patterns after fitting and graded designs, as well as assisting pattern cutters Followed the technical process of the creation of a new collection Participated at the AW 2011 Collection in the London Fashion Week


Design Intern

J Maskery, London

Jan 2010 - Feb 2010
  • Working closely with J Maskery, Designer. Learning the different techniques to create an individual designer’s collection. Preparing sample production notes. Assisting the Autumn/ Winter London Fashion London Fashion Week 2010 collection.


Assistant Merchandiser

Bellagio Hong Kong Limited

Mar 2008 - May 2008
  • Working closely with the head of merchandise, acquired invaluable skills, liaising with international clients. Gained an insight in the retail sector and customer preferences in terms of garment’s style and functionality. Built an excellent understanding in merchandising, its capabilities including garment production/development process, pricing, logistics and distribution channels. Developed a strong communication skill whilst dealing with international clients including buyers, manufacturers and distributors.



Master’s Degree Fashion and Luxury Brand Management

Istituto Marangoni

Sep 2014 - Feb 2015


    Bachelor Honours Fashion Technology and Design in Surface Textile and Womenswear

    University of the Arts, London

    Aug 2009 - Jun 2012


      Foundation Diploma in Art Design

      University of the Arts, London

      Aug 2008 - May 2009