Vinki Li is an interior designer based in Hong Kong. Having earned degrees in fashion design and luxury branding from the London College of Fashion and Istituto Marangoni, Vinki channels a refined, decidedly high fashion sensibility into the design of interior spaces, from the overarching aesthetic concept down to minute details such as fabrics and trimmings. Combined with her experience working in Hong Kong-based hospitality group Maximal Concepts, which includes design-award-winning restaurants such as Mott 32 and John Anthony in its portfolio, Vinki has channeled a sensitivity towards creating a design-led customer experience to complete builds in London, Hong Kong and Guangzhou spanning residences, restaurants, bars, wellness and childcare spaces. Vinki’s multidisciplinary ethos has also seen her engage in creative solutions outside of the field of interior design, including brand building, creative direction, and digital marketing to provide a results-driven approach and big-picture perspective to complement her design strategy. Coupled with customised execution and an acute awareness of the client’s needs, Vinki weaves contextual cues drawn from the culture and history of each city into her projects. In doing so, she imbues each space with a unique and utterly unmistakable soul.
Projects
- REMEDY ME & TEAHOUSE, City Well (市井, 鄉井) WellWellWell restaurant complex, Pacific Place HKThe ideas behind WellWellWell are sprawling, with two separate and overarching brand stories through which to understand the concept. In the first instance, it is a vessel from outer space, carrying a crew of nostalgic spacefarers returning to Earth to mine the history of Chinese cuisine for posterity—a nod to one of Cheung’s major inspirations, Chinese novelist Liu Cixin’s seminal sci-fi title The Three-Body Problem. In Remedy Me salad bar and Teahouse cha chan tang style cafe/bar at night, we
- Auntie ĀYI, the ‘home well’ (鄉井) & heart of WellWellWell restaurant complex, Pacific Place Hong KongCelebrating the humble yet legendary home kitchens across generations, and paying homage to the history of “ma jie” (馬姐) , Auntie ĀYI is a bastion of traditional craftsmanship and cultural rituals, with a passion to innovate and create modern meanings. In Auntie ĀYI, Interior is designed by Nelson Chow of NC Design and Architecture, the dining room features a futuristic, curvilinear chrome ceiling that echoes a spaceship's interior, while patterned velvet banquettes and lush purple carpets evo
- Notting Hill, LondonHoused in a heritage Georgian townhouse near London’s Hyde Park, this project provided a prime opportunity to integrate a subtly luxurious aesthetic into a graceful historic apartment that was once immortalised in the ‘70s in artist David Hockney’s Mr and Mrs Clark and Percy. Light materials such as Calcutta marble, subtly patterned wallpapers and tiling, and a neutral colour palette were carefully orchestrated so as to not detract from the original double-height Victorian windows and intricate
- Out of Office, Speakeasy BarMad Men serves as the main inspiration for this speakeasy bar in a Guangzhou lifestyle and entertainment complex, with a design that evokes the mahogany and machismo of executive boardrooms and gentlemen’s clubs of ‘60s-era New York City. Guests are at first welcomed into an austere, grey-tiled secretary’s office before entering through a secret door into the main space – a cinematic wood-panelled, office-inspired interior separated into a cocktail bar, free sofa seating, and private cubicles. M
- Hoppo HouseThe main restaurant space in a Guangzhou lifestyle and entertainment complex. Named after the role of the head of customs during the Qing dynasty in the 19th century – a time when Canton was an essential port of trade between China and the rest of the world – the design of the restaurant reflects the menagerie of cultural influences that came about during that period, resulting in an aesthetic that is both varied and unique to a distinct time and place in history. Chinoiserie figures prominent
- The Dark Room, Hoppo HouseThe main restaurant space in a Guangzhou lifestyle and entertainment complex. Named after the role of the head of customs during the Qing dynasty in the 19th century – a time when Canton was an essential port of trade between China and the rest of the world – the design of the restaurant reflects the menagerie of cultural influences that came about during that period, resulting in an aesthetic that is both varied and unique to a distinct time and place in history. Chinoiserie figures prominent
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Work history
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Artwork & Props Sourcing and Styling Design ConsultationHong Kong Maxim's Group
Hong KongFreelance
• Performing artwork & props sourcing and styling consultation for 3 different F&B venues
• Assisting in designing, sourcing and selection of well-chosen ‘props’ ranging from furniture, fixtures and equipment through to
accessories that aims to style and enhance the overall ambience of the interior of the 3 F&B venues
• Creating the arrangements of the props, soft furnishing, tableware, serveware (including trolley)
• Building an “atmosphere” of the New Concepts that provides context to the complex, to aid storytelling, reflect the core brand
personality traits and even taint what the customers see psychologically
• Developing the set design aiming to reflect the tastes and aspirations of the customers, to convey a certain atmospheric tone/
mood
• Creating music playlists for the different zones of the 3 venues
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Creative Direction & Interior DesignerPark 10 Social
- Guangzhou, ChinaFreelance
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Skills
- Fashion
- Print Design
- Design
- Photoshop
- Illustrator
- Photoshop
- Research and Development
- Merchandising
- Excel Advanced
- Indesign
- Microsoft Excel Word Publisher Powerpoint
- Brand Creative Strategy
- Pattern Cutting and Drafting
- Sage 50 Accounts Professional
- Sales Assistant
Education
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Master’s Degree Fashion and Luxury Brand ManagementIstituto Marangoni
London, United Kingdom
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