About me
I’m an Art Director who loves to think before to design.
Projects
- Almo Nature - Cats'LandThere are tons of videos with cats. This one is truly for cats! Almo Nature takes care of cats and their nature, that's why they craft food according to what cats actually are: felines. Almo Nature's brand value is so truly respectful that when they asked us to promote the product line they also asked us to avoid the way internet makes light of cats. Music and scenography have been designed to meet feelings of our real commitment!
- Personal project - Heart MeINSIGHT: Medical devices have ugly design. That's why people dislike to wear them, because they give a feeling of shame. Heart Me is a personal project developed between 2012 and 2013 and based on that insight. It is about a fashionable bracelet with a sensor able to take bio-data like the heartbeat and to send them to your smartphone, warning in case of anomalies. All that in real time! I've studied the naming, the corporate identity and the strategy for the communication, built a road map to launch the product and designed the mobile app. With the partnership of an engineer we've built the prototype. Read The tale of a start-up the blog created to tell the road map of the project.
- BPH Bank - ProtectionBPH Bank asked to communicate the launch of its new account aimed to students: young people who were about to face the adult life beginning the college. The challenge was to engage young people who are not really interested in banks. In order to reach their attention the solution was to play with a message relevant for them: protection! Agency: Ogilvy&Mother Budapest Release: Not Published Media: Guerrilla Marketing My involvement: Concept, Art Direction, Graphic Design, Copywriting
- Theodora Mineral WaterAn exciting taste from Balaton Upland. The advertising campaign was spread in Hungary using prints and outdoor ads. The illustrations have been used also to realize a special label edition driving the message to million of Hungarians home. Agency: Ogilvy&Mother Budapest Release: Published in 2012 Media: Print, Outdoor, Packaging My Involvement: Concept, Art Direction, Graphic Design
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Skills
- Advertising
- Film
- Print Design
- Art Direction
- Digital
- Concept
- Final Cut Pro
- Illustrator
- Indesign
- Photoshop
- Digital Advertising
- Integrate Campaign
- Strategy and Insight
Education
Art Direction
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Communication and Multimedia
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Awards
ADCI Awards
Integration Jury Member for ADCI Awards
Member of the Italian Art Directors Club Jury for the Integrated category in 2015.
http://www.italiansfestival.it/ADC*E
Nomination
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