About me

I am a choreographer of interaction. As a creative hybrid, I've been crafting content, strategies, and experiences for brands in Brazil, USA, and Netherlands. I have a background in video creation/direction, working for major beverage brands in Brazil, a design strategy mindset tailored with a Masters in Interactive Communications from New York University, and experience collaborating in places like Crispin, Porter + Bogusky (USA), VICE (Brazil), and 72andsunny (Amsterdam). Hidden in all job titles I ever had, there is a magician, a storyteller, a dancer. I am currently based in Amsterdam where I started a creative practice Imagination of things, mixing narrative design and creative technology to spark cultural impact.

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Projects

• 19

  Party StartersBranded series produced by VICE for Brazilian Energy Drink FUSION. I developed the concept of Party Starters - real people helping to move the Brazilian Electronic Music scene - and directed the first episode (pilot).

Work history

CEO
Feb 2017Amsterdam, NetherlandsFull Time
IoT is a creative studio designing content, experiences, and innovation consultancy in collaboration with partners like MOBGEN, Metabolic, Maastricht Academy of Media Design and Technology, and Baltan Laboratories. We use narrative design and creative technology to spark cultural impact. Reel: https://vimeo.com/175001450
Creative Resident
Sep 2016 - Dec 2016Amsterdam, NetherlandsFreelance
72U is a creative residency that lives within 72andSunny and is designed for makers and creative hybrids who want to make a positive impact in Amsterdam and beyond. Key projects: https://vimeo.com/195646749 https://vimeo.com/193893113 Press: http://citiesintransition.eu/interview/vitor-freire

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Skills

• Brand Storytelling
• Advertising Copywriter
• Concept
• Branded Content
• Strategy
• Social Content Strategy
• Film/video Editing
• Digital Anthropology
• Experiental Marketing
• Brand Activation

Education

Masters
Aug 2012 - Jun 2014New York, United States
ITP is a two-year graduate program located in the Tisch School of the Arts whose mission is to explore the imaginative use of communications technologies — how they might augment, improve, and bring delight and art into people's lives. Perhaps the best way to describe us is as a Center for the Recently Possible.
BA
Feb 2003 - Nov 2006Brazil
BA - Multimedia Communications