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I am a choreographer of interaction. As a creative hybrid, I've been crafting content, strategies, and experiences for brands in Brazil, USA, and Netherlands. I have a background in video creation/direction, working for major beverage brands in Brazil, a design strategy mindset tailored with a Masters in Interactive Communications from New York University, and experience collaborating in places like Crispin, Porter + Bogusky (USA), VICE (Brazil), and 72andsunny (Amsterdam). Hidden in all job titles I ever had, there is a magician, a storyteller, a dancer. I am currently based in Amsterdam where I started a creative practice Imagination of things, mixing narrative design and creative technology to spark cultural impact.Locked Pro Plan feature
IoT is a creative studio designing content, experiences, and innovation consultancy in collaboration with partners like MOBGEN, Metabolic, Maastricht Academy of Media Design and Technology, and Baltan Laboratories. We use narrative design and creative technology to spark cultural impact. Reel: https://vimeo.com/175001450
72U is a creative residency that lives within 72andSunny and is designed for makers and creative hybrids who want to make a positive impact in Amsterdam and beyond. Key projects: https://vimeo.com/195646749 https://vimeo.com/193893113 Press: http://citiesintransition.eu/interview/vitor-freire
I worked for Virtue in Brazil (Vice's advertising and brand strategy arm), creating concepts, content strategies, and directing pilots for brands like FUSION Energy Drink (Ambev). Key projects: https://vimeo.com/162594464 https://vimeo.com/189426150
I worked shaping the creative and disruptive personality of the CI&T brand, a global technology company headquartered in Brazil. Key projects: http://www2.ciandt.com/webnews/thinktransform/ https://www.youtube.com/watch?v=8U2s1GSNaGc https://www.youtube.com/watch?v=ggilU8k1CiA https://www.youtube.com/watch?v=lu_6RrKWtqU
Mixed Reality Lab. A mix of innovation lab and a place to inspire the agency with new perspectives, speculate new behaviors and technologies, pushing the boundaries to find room for more possibilities. I worked developing concepts, brand inventions, and prototypes.
In 2010 I founded a creative studio in Sao Paulo focused on branded content and social strategy, working for clients like Guaraná Antarctica, Fusion Energy Drink, ESPM, Cyrela and DM9DDB. I was leading a talented team of screenwriters, strategists, designers, and video producers. After 2013, the company became the platform for my work as a creative consultant for clients like Ambev and SapientNitro Brasil. Case study: https://vimeo.com/31353967
I worked as a Transmedia Director, connecting the digital agency and the content production studio, working on integrated projects involving branded content and digital strategy. We developed projects for clients like Guaraná Antarctica, Banco do Brasil, Petrobras, and O Boticario.
ITP is a two-year graduate program located in the Tisch School of the Arts whose mission is to explore the imaginative use of communications technologies — how they might augment, improve, and bring delight and art into people's lives. Perhaps the best way to describe us is as a Center for the Recently Possible.
BA - Multimedia Communications