About me
I'm an experienced Strategic Marketing and Business Development expert specialised in Strategy and Development for the Fine Arts sector. Skilled in digital marketing strategy and implementation, corporate partnerships, events management, Office suite and Adobe Photoshop. Strong professional with an Art Business Masters (focused on Law, Marketing and Ethics) from Sotheby's Institute of Art. Currently looking for new projects, I'm passionate about lending my expertise to help start-up and small businesses establishing their brand as well as to support the growth and expansion of already established ones.
Work history
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Co-Founder and Board TrusteeEasel London
London, United KingdomFreelance
Easel is a charity set up to help further equal opportunity and accessibility within the art industry and support and encourage people of all backgrounds to consider it a viable career choice. We intend to counter the trend that a career in the art world is exclusively for the elite by providing a free resource to guide and advise all students who wish to pursue a career in the arts but lack the contacts, knowledge or funds.
Marketing and Business Development DirectorMutualArt
- London, United KingdomFull Time
Marketing & Business Development Director, MutualArt
• Defining the company’s strategic vision and product roadmap, in close collaboration with the CEO, with the aim of elevating the brand’s offer, and increasing outreach and awareness
• Managing teams globally and liaising with all offices to ensure close collaboration between departments
• Directing HR and managing hiring processes internationally, including assessing team requirements
• Managing the company budget, and preparing activity reports for the CEO and Board of Directors
• Developing all marketing and communications strategies and overseeing their successful implementation, working closely with product, development, design and sales teams, to improve the look and feel of products and overall website functionality, with a goal to driving engagement and revenue
• Developing a growth strategy centered around content marketing and strategic partnerships, with the aim of expanding the company’s digital footprint, generating inbound traffic, leads and subscriptions
• Collating and analyzing data for traffic through email and content marketing efforts, including online editorial content and email newsletter
• Planning and directing activations and events to support the company’s growth
• Launching new products in close collaboration with global teams
• Devising and implementing paid social media strategies and other online promotions, aimed at converting existing customers to higher membership tiers and deepening engagement, and converting new customers
• Working with the company’s PR agency to announce new product launches, and provide commentary for publications including Forbes and the BBC, as well as feeding information to relevant publications, including blogs and tastemakers, to generate coverage and raise brand awareness
• Directing partnerships and sponsorships, identifying and collaborating with relevant external brands to create new opportunities.
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Skills
- Marketing Strategy
- Business Development
- Brand Partnerships
- Digital Marketing
- Brand Developent
- Team Management
- Project Management
Education
MA Art BusinessSotheby's Institute of Art
- London, United Kingdom
MA Art Business validated by the University of Manchester
Awarded Distinction
Specializing in finance, marketing, business development, auction research
Art Law Summer ProgramSotheby's Institute of Art
- New York, United States
Sotheby’s Institute of Art, New York
Art Law Summer Program
Learned the basic skills for copyright and artist resale rights
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