Senior brand designer and creative director with over 15 years experience working closely with clients to build, design and continuously evolve every expression of their brand, from identity and strategy through to website and e-commerce, social media, photography, print and packaging and all forms of implementation.
Having worked in fast-paced digital agencies in New York servicing global brands such as Getty Images, Aol, Coach and Iberostar Hotels & Resorts, I developed an intimate understanding of brand systems, digital design across screens and devices, website build and implementation, digital marketing, digital project management, and Social Media campaigns.
Additionally, having worked as the Creative Director of two of South Africa’s largest and most prominent model agencies, I extended traditional branding and design practices into Social Media and worked closely with many models to position them as influencers through content creation, agency campaigns and brand partnerships.
As a modern-day entrepreneur and co-founder of online multi-brand skincare platform undonestore.com, I understand the complexity of having your brand scattered across multiple third-party platforms and the budget constraints that come with starting a new business and building a new brand.
At HELLOVLAD DESIGN STUDIO and work collaboratively with clients to define, design and continually evolve every aspect of their brand.
Projects
- CONOR MCCREEDYSwiss-based South African artist best known for his large scale blue paintings and the creation of his unique shade of blue which he calls Mccreedyblue. We were commissioned by the artist to design a clean and modern, museum-style website to showcase his artworks and projects, as well as an online shop to sell his limited edition book collaboration with Assouline. https://conormccreedy.com
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Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything46
- UNDONEUNDONE is an online store for innovative, high-performance skin care powered by natural ingredients & clean formulations. View more — https://undonestore.com Case study coming soon2
Work history
Co-FounderUNDONE
Sofia, BulgariaFull Time
UNDONESTORE.COM is a multi-brand online store with a purpose and commitment.
We believe that the future of skincare is clean, natural, sustainable and transparent.
Our aim is to bring to you the finest selection of clean and natural skincare products by the world’s leading brands that are pioneers in innovation, science, technology, sustainability and transparency.
To us clean, natural, cruelty-free and non-toxic is a gold standard. We only partner with brands that adhere to the strictest standards of safety, and reflect our values of responsible sourcing, natural and clean formulations and sustainability in both product and packaging.
We maintain that you should never have to choose between health and results. The skincare of tomorrow must meet the demands of modern living and bring smart, innovative and safe solutions to common skin problems.
Rising urbanisation, environmental pollution, digital overexposure and toxic product formulations are all culprits of issues such as skin irritation, sensitivity, inflammation, dehydration, pigmentation and premature ageing. For those reasons, we purposefully curate products that are formulated with clean, natural, gentle and non-irritating ingredients that are effective on all skin types, including sensitive skin.
Our Commitment to the Environment:
We take our commitment to sustainability a step further by shipping all orders in our fully recyclable cardboard boxes printed with water-based ink.*
*Our boxes are biodegradable, compostable, plastic-free and made from a minimum of 90% recycled paper pulp that’s sourced from responsibly managed forests and mills.
FounderHDS
Zürich, SwitzerlandFull Time
High-end brand design studio and creative partner to brands in the world of art, fashion, beauty and digital commerce, servicing a global marketplace.
In an age of digital distraction we put order to chaos with a sharp focus on process and design execution. Working closely with our clients we define, design and continuously improve upon brand experiences.
Over the years we have worked on projects from branded environments and social media campaigns for large companies to elegant and bespoke design solutions for individuals and small businesses.
Skills
- Digital Design
- Web Design
- Social Media Marketing
- Frontend Development
- Creative Direction
- Print Design
- E-commerce
- Website Development
- Packaging Design
- Squarespace