Owner of a travel business – company in Ukraine for independent travellers “Viva la visa” since March 2016 till present time.
Responsible for providing European tourism information both B2B (travel agencies, corporate clients) and B2C (clients involved by advertising) segments. Marketing strategies and campaigns. Development of new processes, business strategies and standard operating procedures Public Relations and advertising Web and print content development; Social media management, copywriting Networking and business meetings Organization of seminars for travel agencies providing them with the most up-to-date information about visas Consulting service to clients and visa support on a daily basis Business management In the field generating sales on a daily basis Recruitment, training and motivation of team members to ensure targets were achieved in line with allocated budget Generation of new business
Responsible for marketing communications of 3 clothes and jewelry boutiques network “Couture”. Increased sales by 15-20% each year through implementing marketing campaigns. Research of competitive environment and target markets Development of new strategies in emerging markets Support the event management team in making timely arrangements for successful execution of the fashion shows Organized fashion shows and managed promotional activities of new products Implementing marketing campaigns into social media platforms and websites Organization of PR events, including targeted press releases to specialized magazines and newspapers Collaboration with art directors, ramp choreographers, models, music and visuals director, photographer, etc. Overseeing design and production of booklets, leaflets, calendars and other promotional materials Management of direct mail campaigns to defined target audience CRM system management to ensure marketing information is up to date Negotiation of supplier agreements and management of supplier database (Italy, France)