20+ years experience in a wide range of creative and visual design services including
(but not limited to): Branding, Advertising, Print Media, Packaging, Point-of-purchase,
Corporate Ambient Design, Experiential Marketing, Endomarketing, Pitch Design,
Interaction Design & Prototyping, Information Architecture, Web Design, Web
Development, User Experience (UX), User Journey Mapping, Inbound Marketing, User
Research & Testing, App Interface (UI) and micro-interaction (notifications and
dialogs), Motion Design (video and animation), Social Media Assets, User Aquisition
Ads, A/B Testing.
6+ years experience in team management as a Creative Director, managing designers
and copywriters, directing cross-media/cross-channel marketing campaigns and
executing brand recognition to increase market share.
Own the creative process from end to end - from ideation and storyboarding to
production, proofing and distribution.
Proven agile team leader with aptitude to collaborate with stakeholder pipeline and
strategically contribute to robust marketing plans.
Knowledge of how all the main areas of Digital Marketing work and what it would take
to improve creative activities involved in each of them.
Bachelor of Art in Marketing & Advertising
Mackenzie University, Sao Paulo, BR-SP
Professional Photography Certificate
Abra School of Art & Design
Interaction Design (UX) Specialization
Online non-credit course authorized by University of California San Diego
Offered through Coursera
Courses in the specialization:
• Information Design
• User Experience: Research & Prototyping
• Social Computing
• Input and Interaction
• Design Principles: an Introduction
• Human-Centered Design: an Introduction
P R O F E S S I O N A L E X P E R I E N C E
Additional experience as Art Director with Segmento in Curitiba
and Graphic Designer with Sun MRM (McCann Relationship Marketing)
Quick Courses: 3D animation, Web Design, HTML+CSS, Using Notan and Rebatement
in Composition and Design.
BBLENDER, Rio de Janeiro, BR
Owner / Creative Director, August 2010 - December 2015
Maintained strong collaborative relationships with clients to ensure products were
aligned with objectives. Designed agency workflows from prospecting and price setting
to automating work time estimates and client feedback. Initiated design changes
without workflow interruption. Liaised between clients, developers, social media
analysts, and content creators. Created overarching concepts and led brainstorming
sessions to plan branding, graphic design, copywriting, and video editing.
Key Achievement:
Started company from scratch; catapulted staff from two to a team of 23 professionals
in five years with global clients like L'Oréal, Rede Globo, Duloren, and SENAC.
W77, Rio de Janeiro, BR
Owner / Creative Director, January 2016 - July 2018
Multitasked in fast-paced agency as designer, project manager, and creative director for
multiple global clients like TBD Advertising, Nelson Mandela Foundation, OBA! Homes,
Verônica Einloft, and MediList. Designed websites, planned interface for mobile
application, created videos, arranged static assets and ads for social media. Researched
market trends and competitors’ creative work to develop additional client benefits.
Key Achievement:
Created the BrazilUSA magazine web news portal; increased visits to the website from
2K to 10K monthly.
PSAFE TECHNOLOGY, Rio de Janeiro, BR
Creative Director, August 2018 - January 2019
Supported growth and profitability though collaboration with Marketing VP in San
Francisco, CA during weekly report meetings; reviewed creative pipeline and defined
strategic plans. Integrated agile team with all marketing departments and digital
channels to strengthen user base. Architected solid brand while focusing on improving
productivity and performance to increase profitability. Brainstormed creative concepts;
developed artwork and copy; connected products to user needs and emotions.
Key Achievement:
Directed eight highly-skilled staff of graphic designers, motion designers, and
copywriters in four cities, two countries, and two time zones; employed agile systems to
track team activities.
walfrido@w77.me
www.w77.me linkedin.com/in/walfrido77
+44 20 3488 1514
behance.net/w77
Ground Floor Flat, 32B
Weston Road - London - Uk
Keri Buchanan
Head of
Product Marketing
at Google
A fast thinker and hands-on problem solver.
Strategic thinking and planning.
A highly organised and detail-oriented self starter.
Calmness under pressure.
Ability to deliver in tight deadlines.
Proactively removing barriers to delivering results.
Resilient and accepting of change.
Comfortable working collaboratively across divisions and with diverse teams.
Continually finding ways to deliver more value to the business with less effort.
Entrepreneurial and flexibleapproach to activities.
Skills
- Graphic Design
- Illustration
- Adobe Creative Suite
- Photography
- Branding Design
- Motion Design
- Project Management
- Digital Design
- Creative Direction
- Advertising