Walfrido Neto
Available

Walfrido Neto

Creative DirectorLondon, United Kingdom
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Walfrido Neto
Available

Walfrido Neto

Creative DirectorLondon, United Kingdom
About me
20+ years experience in a wide range of creative and visual design services including (but not limited to): Branding, Advertising, Print Media, Packaging, Point-of-purchase, Corporate Ambient Design, Experiential Marketing, Endomarketing, Pitch Design, Interaction Design & Prototyping, Information Architecture, Web Design, Web Development, User Experience (UX), User Journey Mapping, Inbound Marketing, User Research & Testing, App Interface (UI) and micro-interaction (notifications and dialogs), Motion Design (video and animation), Social Media Assets, User Aquisition Ads, A/B Testing. 6+ years experience in team management as a Creative Director, managing designers and copywriters, directing cross-media/cross-channel marketing campaigns and executing brand recognition to increase market share. Own the creative process from end to end - from ideation and storyboarding to production, proofing and distribution. Proven agile team leader with aptitude to collaborate with stakeholder pipeline and strategically contribute to robust marketing plans. Knowledge of how all the main areas of Digital Marketing work and what it would take to improve creative activities involved in each of them. Bachelor of Art in Marketing & Advertising Mackenzie University, Sao Paulo, BR-SP Professional Photography Certificate Abra School of Art & Design Interaction Design (UX) Specialization Online non-credit course authorized by University of California San Diego Offered through Coursera Courses in the specialization: • Information Design • User Experience: Research & Prototyping • Social Computing • Input and Interaction • Design Principles: an Introduction • Human-Centered Design: an Introduction P R O F E S S I O N A L E X P E R I E N C E Additional experience as Art Director with Segmento in Curitiba and Graphic Designer with Sun MRM (McCann Relationship Marketing) Quick Courses: 3D animation, Web Design, HTML+CSS, Using Notan and Rebatement in Composition and Design. BBLENDER, Rio de Janeiro, BR Owner / Creative Director, August 2010 - December 2015 Maintained strong collaborative relationships with clients to ensure products were aligned with objectives. Designed agency workflows from prospecting and price setting to automating work time estimates and client feedback. Initiated design changes without workflow interruption. Liaised between clients, developers, social media analysts, and content creators. Created overarching concepts and led brainstorming sessions to plan branding, graphic design, copywriting, and video editing. Key Achievement: Started company from scratch; catapulted staff from two to a team of 23 professionals in five years with global clients like L'Oréal, Rede Globo, Duloren, and SENAC. W77, Rio de Janeiro, BR Owner / Creative Director, January 2016 - July 2018 Multitasked in fast-paced agency as designer, project manager, and creative director for multiple global clients like TBD Advertising, Nelson Mandela Foundation, OBA! Homes, Verônica Einloft, and MediList. Designed websites, planned interface for mobile application, created videos, arranged static assets and ads for social media. Researched market trends and competitors’ creative work to develop additional client benefits. Key Achievement: Created the BrazilUSA magazine web news portal; increased visits to the website from 2K to 10K monthly. PSAFE TECHNOLOGY, Rio de Janeiro, BR Creative Director, August 2018 - January 2019 Supported growth and profitability though collaboration with Marketing VP in San Francisco, CA during weekly report meetings; reviewed creative pipeline and defined strategic plans. Integrated agile team with all marketing departments and digital channels to strengthen user base. Architected solid brand while focusing on improving productivity and performance to increase profitability. Brainstormed creative concepts; developed artwork and copy; connected products to user needs and emotions. Key Achievement: Directed eight highly-skilled staff of graphic designers, motion designers, and copywriters in four cities, two countries, and two time zones; employed agile systems to track team activities. walfrido@w77.me www.w77.me linkedin.com/in/walfrido77 +44 20 3488 1514 behance.net/w77 Ground Floor Flat, 32B Weston Road - London - Uk Keri Buchanan Head of Product Marketing at Google A fast thinker and hands-on problem solver. Strategic thinking and planning. A highly organised and detail-oriented self starter. Calmness under pressure. Ability to deliver in tight deadlines. Proactively removing barriers to delivering results. Resilient and accepting of change. Comfortable working collaboratively across divisions and with diverse teams. Continually finding ways to deliver more value to the business with less effort. Entrepreneurial and flexibleapproach to activities.
Skills
  • Graphic Design
  • Illustration
  • Adobe Creative Suite
  • Photography
  • Branding Design
  • Motion Design
  • Project Management
  • Digital Design
  • Creative Direction
  • Advertising