Wayne Smith

Senior Copywriter

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  • LocationLondon, United Kingdom

Projects

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About me

 

Personally- I like running, cycling, music, clubs, craft beer, being creative and eating out. I think we live in one of the most amazing cities on earth and if you don't treat your eyes, ears and taste buds to everything it offers then you are selling yourself short. As Andy Weatherall once said " I live in one of the best cities in the world and walking to work I can hear great music, be influenced and pop into bookshops. The rents are high, the rewards are many and the museums are free" And if I've still got your attention here's my professional bit. I'm an award-winning writer with years experience across all sectors and industry. My client list includes Reckitt Benckiser, Unilever, GlaxoSmithKline, Nike, BA, Lexus, Skoda, Ford, Diageo, Coca-Cola, P&G, Samsung, Nokia, Sky and various Government sectors including the Army to name but a few. I'm conceptual, creative and comfortable working on everything from million pound and cross media pitches to the everyday 'bread and butter' copy. I'm not shy of the odd presentation either. I currently work for Global Radio as a Senior Writer but don't let the 'radio' part put you off as we work across other platforms and I love to come up with media firsts and big ideas that constantly challenge and blur the lines between media. I'm regularly invited in front of agencies and industry sectors to talk about all things creative. If you like what you've read so far get in touch.. even for a copy test. After all this industry should be about calculated risks. PS don't hate on the radio bit. I can write.

Skills

 

  • Advertising
  • Radio
  • TV
  • Digital
  • Word

Work history

Currently

Copywriter

Global

Sep 2008
  • -Experience on radio, digital, mobile and social platforms -Conceptual creative work across all major media channels -Brand activation and experiential -Consult and work along side creative agencies ? -Explore new opportunities across all platforms with RSVP (IPC, MTV, Global Radio) ? -Present and conduct media presentations spanning radio, mobile, digital, s&p, -Identify non-traditional opportunities for creative ? -Top line creative concepts ? -Experience with Blue-chip clients, motors, banks, FMCG -Client face and pitch ?

2014

Copywriter

Capital Radio Group

Mar 2004 - Oct 2014
  • -Responsible for award winning radio creative across the UK -Identify non-traditional opportunities for creative

2008

Copywriter

GCAP Media/ Canvas

Apr 2005 - May 2008
  • -Worked for in-house creative agency as Copywriter? -Experience on web content copy?Worked on the ONE NETWORK radio group -Re-brand including logo design? -Worked with digital team and designers on creative campaigns -Creative for home page takeovers ? -Responsible for award winning radio creative across the UK -Identify non-traditional opportunities for creative ? -Experience on international campaigns? -Experience with Blue-chip clients? -Creative led sell ?Sonic and Music composition

2003

Copywriter

C91.3

Sep 2001 - Dec 2003
  • -Established new creative procedures within new station -Drive creative led sell to win business -Managing production budgets and casting. -Directing all creative produced on site. -Assisting the sales team with new pitches -Creating all station branding and promo content as well as commercials. -Mentoring junior creative writers -Rationalise all creative. -Maintain credible partnerships with clients. -Create an open door policy for sales team and clients alike.

2001

Group Copywriter

RG Capital Radio

Mar 2001 - Sep 2001
  • -Creative writer for 5 North Queensland radio stations. -Duties included writing creative to fit the 5 different brands. -Establish new methods of briefing writers. -Promoting the creative led sell. -Consistently producing great radio creative with zero production money. -Educate clients and sales team on good radio creative. -Hiring of creative staff . -Rationalise creative work in a strategic manner -Able to Motivate production team and maintain high standards -Work and manage department.

2001

Copywriter

Hottfm

Dec 1997 - Mar 2001
  • -Joined as the HOD on their first week of full-time broadcasting. -Implemented systems and briefs for sales team -Established the station creatively in a new market. -Drive direct and non-direct revenue through creative

Education

1996

Creative

Austral Asian Writers AND ART Directors School

Mar 1996 - Sep 1996
  • Was accepted into both the Brisbane and Sydney classes on separate years. AWARD School is a special course run by AWARD for people who want to become copywriters/art directors in the advertising industry. It's like the young guns program

Awards

2014

AOP Digital and Publishing Awards

AOP

  • The XFM, Clear Channel and CBS initiative involves a unique real time promotion, using outdoor technology enabled by Grand Visual across the entire summer with XFM, celebrating the start of the weekend and inviting listeners to share their plans to get their weekend up and running in style courtesy of Bulmers. Powered by #beginwithabulmers, presenter Jon Holmes will produce a guide to what listeners are up to every Friday evening, based on their Tweets. http://creativepool.com/waynesmith/projects/bulmers-for-bulmers

2014

2014 Arqiva Commercial Radio Awards. Winner

Arqiva

  • The XFM, Clear Channel and CBS initiative involves a unique real time promotion, using outdoor technology enabled by Grand Visual across the entire summer with XFM, celebrating the start of the weekend and inviting listeners to share their plans to get their weekend up and running in style courtesy of Bulmers. Powered by #beginwithabulmers, presenter Jon Holmes will produce a guide to what listeners are up to every Friday evening, based on their Tweets. http://creativepool.com/waynesmith/projects/bulmers-for-bulmers

2013

LIA Awards- Silver

LIA

  • The XFM, Clear Channel and CBS initiative involves a unique real time promotion, using outdoor technology enabled by Grand Visual across the entire summer with XFM, celebrating the start of the weekend and inviting listeners to share their plans to get their weekend up and running in style courtesy of Bulmers. Powered by #beginwithabulmers, presenter Jon Holmes will produce a guide to what listeners are up to every Friday evening, based on their Tweets. http://creativepool.com/waynesmith/projects/bulmers-for-bulmers

2012

Media Week

  • Was a Writer and Director on this project. Please click the links below. Here's one example of the many ads done and below is the full story behind this award winning work. Press article here http://www.thedrum.com/news/2012/06/21/cannes-lions-cyber-design-radio-and-press-lions-winners-announced Ad example here and full awards entry below in PROJECT LINK https://www.youtube.com/watch?v=C8wVRyR0bzc https://www.youtube.com/watch?v=fgscfOBuBek

2012

Cannes Lion- Bronze

Cannes Lions

  • Was a Writer and Director on this project. Please click the links below. Here's one example of the many ads done and below is the full story behind this award winning work. Press article here http://www.thedrum.com/news/2012/06/21/cannes-lions-cyber-design-radio-and-press-lions-winners-announced Ad example here and full awards entry below in PROJECT LINK https://www.youtube.com/watch?v=C8wVRyR0bzc https://www.youtube.com/watch?v=fgscfOBuBek

2012

Sony Radio Academy Awards- Gold

  • Was a Writer and Director on this project. Please click the links below. Here's one example of the many ads done and below is the full story behind this award winning work. Press article here http://www.thedrum.com/news/2012/06/21/cannes-lions-cyber-design-radio-and-press-lions-winners-announced Ad example here and full awards entry below in PROJECT LINK https://www.youtube.com/watch?v=C8wVRyR0bzc https://www.youtube.com/watch?v=fgscfOBuBek

2011

Mobius Awards- Best in Show nomination

2010

Mobius Awards- Gold