About me
This is how we do it.
No, not like the song I bet you’re singing in your head right now.
“this-is-how-we-do-it, baaa-by”.
Well, it may also be a little bit of that.
We do it in so many ways, that we may end up there.
Because we do it for the brief, for the idea.
We do it for the audience. The one standing at home and the one standing at the Palais.
We do it with soul, with passion, with love.
With brains and with purpose.
We do it finding the write angle, the right solution.
We do it together, as one.
We do it because we understand each other.
And love each other. In and out of the ads.
So yeah, this is how we do it.
Projects
- we do it freshAfter the media crises back in 2008, newspapers and magazines started losing readership at a breakneck pace. To try to reverse this trend, Portuguese newspapers and magazines began including weekly give away promotions, from CDs to DVDs, books, shades and even little statues of saints. This time, we had to promote their selling of 8 airtight containers, in both print & online, with a (really) low-budget. How we did it We imagined how historical pieces of food would be nowadays if they were s
- we do it happyWhat’s the secret of happiness? This is the question everyone wants to see answered. So why wouldn’t Coca-Cola as the brand that embraces Happiness, try to find it out? How we did it Creating a platform where people can tell which is the secret of happiness for them. They can even illustrate it thanks to a gallery of magical drawings that we prepare for everyone. The most voted and shared secret will be printed in beautiful bottles and cans to spread the secret of happiness to the world.
- we do it useful with a twistNestle Cereal Drinks is a range of soluble drinks to mix with hot water. It is the perfect solution to avoid the coffee ‘kick’ and its resultant change in our rhythm. Being made of natural cereals and ingredients, it makes us in line with our rhythm, the nature’s rhythm. How we did it Being in line with nature’s rhythm is all about accepting and enjoying what nature has to offer us. Either in a great sunny day, a real fresh breeze or even a rainy day. And we all know how hard it can be to be glad with a rainy day. So, to help customers get the most of their rainy days, we’ve created the Musical Umbrella.
- we do it warmerAfter all the magic and boozing after Christmas and New Year, winter is here for good. Cold and wet days, the grey sky, floods, snow. It’s all over the place. To help customers get away from this winter blues, Thomas Cook Airlines offers great prices to hotter destinations, that can make us prevent winter to take over our life. To promote this sale for TCA we wanted to create a different kind of media. How we did it Taking advantage of all the buzz around ad-blockers we created the first ever Winter Blocker: a Chrome plug-in that can block winter away from your computer. It will prevent any winter image from appearing in front of you, while it inspires you with some warm and desirable summer destinations that you can go with Thomas Cook Airlines.
- We do it to teachRecent studies show that by 2025, 1.5 million 11-year-olds will be unable to read properly in the UK alone. Studying has become more boring than ever. All kids prefer going outside play ball than staying in and study. How we did it Playing football and outdoor activities is important. As important as studying and improving our knowledge. To improve kids' will to study and give them play time, we’ve created Nike Brainy Ball, a ball which encourage them to study.
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Work history
Creative Team
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Integrated creative team, working for brands such as Thomas Cook Airlines, Condor, Maurice Lacroix and What Car? .
Creative TeamOgilvy
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Integrated creative team, working for international brands such as Coca-Cola,
Nestle, Parmalat, Ford, Emirates, Lidl, BirdsEye, Nestea, Vogue and several national brands.
Skills
- Advertising
- Film
- TV
- Art Direction
- Radio Commercial
- Copywriting
- Design
- Illustration
- Online Campaigns
- Print Campaigns
- Creative Thinking
- Activation
- Advertising Campaigns
Education
Design
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Best student of her years class.
Design and Visual Culture
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Design and Visual Culture Post Graduation
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Awards
Bronze at Maputo International Advertising Festival
Bronze for a film to a mobile company - Unitel t+ - to promote their special offers during the Women's Month (March).
Gran Prix Cape Verde at Sapos Awards
Grand Prix award for a film to a mobile company - Unitel t+ - to promote their special offers during the Women's Month (March).
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