Weestar Wei

Weestar Wei

Design DirectorChina
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Connections
Nicole Chui
Ellen Turnill Montoya
Alex Bec
Weestar Wei

Weestar Wei

Design DirectorChina
Projects credited in
  • Nothing Beats A Londoner
    Nothing Beats A LondonerClient: Nike London & Wieden+Kennedy Service: Ethnographic research & strategic insight Date: January - September 2017
  • Nike - SNEAKRS
    Nike - SNEAKRSOne year of SNEAKRS, one day of heat. On 08.08, Nike celebrated the SNEAKRS app’s first anniversary with a high-heat restock of 8 of their most hyped shoes. We collaborated with the Nike brand team to engage the SNEAKRS community: teasing the drops with a short film, launching with 8 clues to unlock, and watching sneakerheads everywhere rise to the challenge.
  • Nike - Tn FM ''Lines Of Power''
    Nike - Tn FM ''Lines Of Power''We rolled out a brand campaign for the new Nike Tn trainers throughout a fictional London based radio station called Tn FM. It showcases an unapologetic street heritage of London and what Tn means to the people from the city. Major thanks to: YGG Sir Spyro Tertia May Jyoty Ministry Of Sound
  • Nike - 'Never Ask'
    Nike - 'Never Ask'Nike Russia World Cup 2018
  • Public speaker + Consultant
    Public speaker + ConsultantI did a talk with my sister to Nike's women's sports journalism course. Discussing social media, starting your channels up, and being a freelancer in today's society. It was a great experience and met some highly inspiring women.
  • NIKE TIGHTS x FKA TWIGS
    NIKE TIGHTS x FKA TWIGSThis project objective was twofold; to launch the new Zonal Strength Tights across 30 UK stores, including global flagship Nike Town London (NTL), and to achieve an empowering, personal connection with the Nike Womens’ consumer. Nike required a supercharged, immersive display concept to mirror the hyper-creative collaboration with artist, FKA Twigs. Seen Displays identified that in this case, Nike’s need was to pair unexpected novelty and cultural relevance to mirror the values of their intended
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