WengYee Hu

Blogger/Editor

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  • LocationUnited Kingdom

About me

 

I am a passionate, pro-active and responsible postgraduate, who's just finalised her M.A. in Advertising and Marketing at University of Leeds. I have worked in-house and at agencies where I've gained experience in the areas (digital) marketing communication, advertising, social media and PR. As of 3 years ago, I started my own blog, where I share my thoughts and knowledge in terms of beauty —showing that my passion and interest goes beyond my professional experience. Other areas of interest include tech, luxury brands, sports, wellbeing, fashion and FMCG. Peers and colleagues know me as a pro-active, creative, trustworthy, well-spoken and organised individual. Through working in different (fast paced) environments, I have gained and developed the skill to work under pressure and with tight deadlines, as well as the ability to work in and lead a team. Currently looking for challenging (digital) marketing communication or luxury branding related opportunities.

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Editing
  • Blogs
  • Presenting
  • Business Development
  • Direct Marketing
  • Creative
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Fashion Beauty
  • Luxury Branding
  • Copywriting

Work history

Currently

Blogger & Editor

9outoften.com

Apr 2012
  • Responsibilities: i.a. copywriting, creating and editing relevant beauty/lifestyle features, discovering new beauty and wellbeing trends, interacting with readers, liaising with PR agencies and brands, utilising social media to increase traffic and exposure. Achievements: • Gained a loyal following across the blog and various social media channels • Established the blog's tone-of-voice • Successfully stimulated purchases through product/brand features • Became the touch-point for consumers with regard to (green) beauty, fashion and lifestyle products and brands

2015

Intern

BBH London

Aug 2015 - Sep 2015
  • Responsibilities: i.a. administrative tasks, market research, pre-pitch prep, image searching, creating voxpops, brand/trend watching.

2015

Social Media Manager

Pure Beauty Brands

Mar 2015 - Sep 2015
  • Responsibilities: i.a. managing social media platforms for the brands Happy Sunshine, Institut Karité and SAMPAR, establishing the brands’ tone-of-voice and online identity, writing newsletters, ensuring leads to webshop and retailers, stimulate newsletter subscribers, generate giveaways and competitions for respective brands.

2014

Global Digital Communication Intern

Squaahlified

Jun 2014 - Aug 2014
  • Responsibilities: i.a. establishing the client’s global digital communication, blogger and social media strategy, managing and creating social media content, performing market research, writing brand proposals, pitches and press releases Achievements: • Set up an online media plan • Pre-scheduled and created various social media content • Established the client's online identity • Wrote a business plan for a magazine spin-off

2014

Marketing Communication Graduate Trainee

Teva Pharmaceuticals/ahava

Feb 2014 - Jun 2014
  • Responsible for Marketing Communications regarding cosmetics brand AHAVA, whilst creating a cross-channel marketing communications plan to increase its brand awareness and sales in the Netherlands. Responsibilities: i.a. administrative support, co-creating brand activation plans, coordinating (blogger) events, strategising to increase traffic to consumer workshops, writing newsletters and a new communication policy. Achievements: • Led and represented AHAVA as ambassador at annual Beauty Gloss Party (national event) • Developed a research, advice and implementation plan to measure, gain and increase (online) brand awareness • Pitched latest launches to Beauty Editors of major glossies

2013

Beauty Consultant

Truly Yours

Jul 2012 - Dec 2013
  • Responsibilities: i.a. discovering new beauty trends/brands/products, updating on new product launches in the industry, and brainstorming/consulting about new themes for future beauty boxes. Achievements: • Secured products, samples through trend forecasting product pitching and market research • Created various beauty box themes

2013

Public Relations Intern

Amazing PR Ltd

Feb 2013 - Jul 2013
  • Responsibilities: i.a. administrative tasks, assisting in writing and executing proposals, contacting (online) press, led new interns, managing social media channels, monitoring press clippings of clients, organising and co-hosting press days/events, sending out press mailings, writing blog posts and press releases. Achievements: • Handled beauty account ‘Beetox’ • Oversaw Beetox’s Twitter activity and consumer interaction • Set-up Beetox’s Twitter platform

2012

Communication Intern

Truly Yours

May 2012 - Aug 2012
  • Responsibilities: i.a. administrative tasks, customer relations/services, arranging goodie bags, creating mood boards, find and anticipate beauty/fashion trends, preparing mailings, presentation pitches, social media related tasks. Achievements: • Led and organised a focus group • Set up print-press database

Education

2015

Advertising Marketing

University of Leeds

Aug 2014 - Aug 2015

    2014

    International Communication Studies

    HAN University of Applied Sciences

    Jul 2010 - Jun 2014

      2013

      Luxury Brand Management

      INSEEC Paris

      Aug 2012 - Jan 2013

        Awards

        2015

        Best Advertising Campaign

        • Campaign written for Audi A1 Sportback, as given by BBH London. Official brief: To devise an advertising campaign that will attract audiences to the Audi A1 Sportback through an impactful campaign for 2016. The campaign was built on Audi's 'Vorsprung durch Technik' and prestige credentials, as well as, supporting the A1

        2012

        Runner-up Business Management Game

        • During the Business Management Game, business knowledge, inter cultural skills and professional aptitude were applied. The 'game' was recreating a stimulation of how working in a 'management team' would be, whilst making executive decisions in a multicultural group. This stimulation took place on campus for 3 days.