Will Cope

Head of Motion Graphics/Moving Image

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMotion Graphics Designer - Account Manager - Art Director

About me

I’m an award-winning Animation/Live Action Director, Producer and Animator. I’m passionate about design, film, animation and telling stories. I have over 8 years experience in broadcast design, film making and animation. Clients include BBC, UEFA, CISCO, UK Sport, Sport Scotland, The Open, Heineken, Manchester United, Mercedes Benz and Nike. In my personal time I enjoy immersive experiences, new technologies, medium format photography, cycling and beer tasting.


  • Film
  • TV
  • Art Direction
  • Compositing
  • Commercials
  • Promos
  • Title Sequence
  • Design
  • Motion Design
  • After Effects
  • Cinema 4D
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Photoshop

Companies I’ve worked with

View all
  • BBC


    • TV
  • Designwerk


    • Design & Creative

Work history


Head of Motion Graphics & Moving Image


Jun 2013
  • - Lead Motion Account Manager on main client - UEFA - Produced and Directed the Official UEFA Champions League Film, ‘Champions’. Shown in festivals around the world - Produced and Directed the UEFA Europa League Brand film shown across Europe by HBs. - Directed and created multiple campaigns/promos/brand films and animations for Heineken, UK Sport, Glasgow Council, UEFA/TEAM, The Open, the FIA and CISCO - Technical lead on all projects, Xpresso, TP, X-Particles, V-Ray etc - Creative Strategy advice on major international brands - Lead a varying team up to 10-15 people across multiple projects and disciplines - Produced and directed shoots in multiple locations and countries - Responsible for budgeting and account handling for all projects - Create style-frames, animatics and technical advice to team - Responsible for recruitment of all design/motion job roles either perm/freelance - Contributed to multiple award winning re-brands, Clio Awards etc


Motion Graphic Designer


Dec 2012 - Jun 2013
  • -Award winning Motion Designer (2 x Promax Africa and Europe Awards) - Working across EMEA producing and designing promos for Documentaries, Children’s, Drama, Entertainment and News -Launch and created brand guidelines for channel launches for multiple languages including English, Italian and Polish - Created promos on key projects for the BBC for David Attenborough’s Africa, Dragons Den and CBeebies Deadly 60 - Acted as brand guardian for BBC brands including BBC HD, CBeebies and other international channels, created developing style guides for on air branding - Designed logos and artwork for print designers and created other assets for Mobile and Web- Lead and coordinated small projects with designers and illustrators on channel campaigns - Developed existing technical infrastructure including network rendering and developed libraries for sharing content - Always multitasking and working to strict deadlines and briefs, developed strong relationships with Producers and clients


Motion Graphic Designer

Manchester United

Feb 2008 - Nov 2012



Award Winning Motion Designer (2 X Promax Africa and Europe Awards) Working Across EMEA Producing a

Staffordshire University

Aug 2005 - Mar 2008
  • Everything from script to screen



Promax Europe x 2


  • Two award winning campaigns for BBC. Attenborough's Africa and Life and Death Season