Will Thomas

Will Thomas

Art DirectorLondon, United Kingdom
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Will Thomas

Will Thomas

Art DirectorLondon, United Kingdom
About me
Creativity has gigantic potential for good. I’m motivated by the possibilities that creativity unleashes within the lives of those it’s used effectively for. By understanding the social issues, pain points and frustrations of those we look to communicate with, we can add real value to their lives and our own. I endeavour to develop my conceptual ability and continually immerse myself in all new technology, art, design and behaviours in order to lead big ideas from the drawing board to the user.
Projects
  • Colgate - Foundation of your look
    Colgate - Foundation of your lookCHALLENGE : Define Colgate Expert White within beauty and make up routines. INSIGHT : A white smile is the perfect foundation for any look ROLE : Junior Art Director
Work history
    Art Director
     - Sydney, AustraliaFreelance
    Seeking a new adventure and opportunity to test myself, I travelled to Australia and was quickly snapped up by Isobar. I worked across Paypal, Hershey’s and Premier Foods, showing my speed at adapting to a new brand and ability to bring my enthusiasm for innovation right from the offset. I was offered a sponsorship to continue working in Australia, however with my intention to return to London, I had to gratefully decline. Paypal Immediately having a great rapport with their current copywriter, I worked in a team across Social Campaigns and product launches to deliver a wide array of different digital media. Supporting Paypal’s position as an innovator in business technology. Hershey’s Delicious, fun, engaging social content across three different products all with their own visual world and brand behaviours. I took each idea from concept through to production, using my skills in animation and video editing to create rapid socially reactive work.
    VMLY&R logo
    VMLY&R logo
    Junior Art DirectorVMLY&R
     - London, United KingdomFull Time
    I was acknowledged for my strong contribution to the agency and dedicaton to best practice with a promotion. This allowed me to focus my skills and development on conceptual work and bringing together campaigns and projects with holistic approach. Colgate Digital Campaign Working in a team I worked to develop a strong narrative for a Content-focused global campaign. I lead the video production of the concept film that lead to us getting the green light to start production. Bentley Connected Car Digital Portal Digital Designer creating the Digital Portal that took Bentley customers into the new era of car ownership. Fantasy Premier League App Launch Lead the creative work on a CRM Email & Social Campaign to promote the launch of the brand new fantasy league app.
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Skills
  • Advertising
  • Film
  • Art Direction
  • Design
  • Online Campaigns
  • Indesign
  • Photoshop
  • Adobe After Effects
  • Adobe Premiere Pro
  • Sketch
Education
    BA Graphic Communication
     - Norwich, United Kingdom