Projects
- Qatar 2022 - Official Match BallTo launch the 2022 World Cup ball, I hosted footballing influencer, Billy Wingrove from The F2 out at our adidas head office in Herzogenaurach. To land the moment with Gen Z across social media platforms where the brand has less presence, we wanted to work with Billy to provide a 'Behind The Scenes' look at our adidas HQ and produce a vlog on his experience. From archive tours discussing the history of World Cup balls, to testing out the 2022 ball 'Al Rihla' in our innovation lab with our ro
- adidas UK - Euro 2020 Twitter SpacesIn an innovative and bold adjustment to our traditional reactive publishing, we capitalised on our partnership with UEFA to create a live fan forum - titled as 'The Afters' - for discussing England Euro2020 matches on social media. Inspired by Radio 5 Live and TalkSport fan call in shows, we created a Twitter Space with some of London's hottest entertainment and sporting names, such as; Elz The Witch, Yung Filly, Craig Mitch, Danny Welbeck, Katie Zelem and more. It was a brand first, and crea
- adidas UK - Team GB OlympicsThe Tokyo Olympic Games were an experience like no other. With Covid-19 restrictions impacting athlete preparation and no fans in attendance, we had a role to play as a brand in championing our individual contracted athletes and the Team GB partnership. Utilising pre-shot imagery, video and audio, we created bespoke pre-competition cuts for athletes, which were published across adidasUK and adidasLondon. We wanted to hype up our athletes but also bring awareness to their schedule by publishing
- adidas UK - Harlequins Women ChampionsAs part of the brand's game plan to double down on Women's sport, we wanted to upweight our support of key London partner, Harlequins, to drive hype towards their league final and land the brand narrative of 'Seeing Possibilities'. The key objectives were to: - Authenticate our partnership with the club and key athletes. - Elevate women's sport as part of our 'Own The Game' game plan. - Win with the winners. - Support London Creators and embody our 'Key City Ethos'. We executed the social camp
- Two Woods Four Quarters: A Harlequins PodcastIn January 2021, amidst the coronavirus pandemic, my cousin and I decided to ditch the WhatsApp back and forth for recorded discussions on our beloved rugby team, Harlequins. As a fan podcast for the club, it was incredibly well received by supporters in a time where the desire to consume Harlequins related content was incredibly high, as covid restrictions meant people were forced to remain indoors and prevented fans from attending match days. We wanted to offer an outlet and form of escapsi
- adidas Europe - Impossible Is Nothing#ImpossibleIsNothing is back. Our first global brand campaign of the new business cycle, Impossible Is Nothing returned with an impact as we activated over 1000+ partner athletes and artists across Europe to ensure the campaign was unmissable. Tasked with driving mass awareness, we worked with a huge portfolio of partners from global icons to next gen superstars in order to land the message of 'Seeing Possibilities'. A message particularly relevant as the world begins to reopen after Covid rest
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Projects credited in
- Stormzy x Adidas Originals 'Merky' launchA true day long celebration of London’s creative community curated by Stormzy for Adidas Originals. Celebrate the real London moments, people and locations that make Stormzy who he is. Some of us hide from our background, Stormzy uses it as his spirit to push forward and make a difference. It's a point of pride, inspiration and drive. During the evening four local youth groups (Orchestra, BAME Choir, Amateur Dramatics, Dance Collective) were commissioned to re-create iconic Stormzy songs into 1
- Adidas x Merky "Original SPRT" launch eventin December Adidas Originals launched a special new partnership with Stormzy. Branded as Adidas Originals SPRT, or Adidas x Merky, the new collection will see a series of ongoing collaborative projects, celebrating urban youth culture and creativity inspired by the artist’s London roots. Fanatic was commissioned by Broadwick to document the unique launch in London. For the launch day Stormzy surprised four London schools to partake in Q&A's and then invited the lucky students to an intimate eve5
Work history
Social Media SpecialistAdidas Group
London, United KingdomFull Time
Education
Sports MarketingLeeds Beckett University
Leeds, United Kingdom