William Dorn

@williamdorn | Fashion PR | Innovation Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Currently available for freelance, part or full-time opportunities @williamdorn

Locked Pro Plan feature

Skills

  • Luxury Branding
  • Advertising
  • PR
  • Creative Consulting
  • Branding
  • French
  • Experience Design
  • Business Development
  • Curation
  • Management

Companies I’ve worked with

  • Edelman

    Edelman

    • Marketing & PR
  • Starworks Group

    Starworks Group

    • Fashion and Textiles
  • Louis Vuitton

    Louis Vuitton

    • Fashion and Textiles
  • CHANEL

    CHANEL

    • Fashion and Textiles

Work history

2020

Account Executive

ModusBPCM

Oct 2019 - Mar 2020
  • London, United Kingdom
  • Full Time
  • Clients: Longchamp, Carolina Herrera, Victorinox, Vince, Stephen Webster, Sea NY, The Sustainable Angle, ClearPay, Elephant West, Harlan + Holden

2019

Account Executive

Starworks Group

Nov 2018 - Aug 2019
  • London, United Kingdom
  • Full Time
  • Luxury Ready-to-Wear and Accessories clients include: Wooyoungmi, A.W.A.K.E. Mode, R.M. Williams, Furla, BAUME (Richemont Group), Fashion East, ASAI, Chrome Hearts, Hogan, The Fashion Awards/British Fashion Council Global press management and coordination to include strategy building, pitching, features, sample trafficking, press days, runway shows, brand events, coverage management, reporting Runway show preparation and on-site management for both Men’s and Women’s ready-to-wear weeks in Paris and London (guest lists, invites, seating charts, on-site, arrivals) in both French and English Red carpet coordination and management (media planning, on-site) VIP/Celebrity/Influencer Marketing experience with strategy building and brand placements Building and maintaining industry relations across all levels Strong awareness of industry trends, news and competitors to influence potential brand innovation strategies which are presented to the client International travel as required

2017

Media Assistant

CHANEL

Aug 2017 - Nov 2017
  • London, United Kingdom
  • Internship
  • Assistant to the Media Department and to the Director of Digital and CRM, part of the UK Region (Canada, Mexico, Brazil, Latin America and South Africa) Contributed to the print and digital media launch of 'Gabrielle', the first perfume released by the company in over 15 years, in addition to seasonal Fashion, Watches & Fine Jewellery and Fragrance & Beauty division campaigns. Detailed internal and external professional diary management and meeting organisation for all team members, as well as coordination of domestic and international travel arrangements.

2016

International Press Relations Internship

Edelman

Jan 2016 - Jul 2016
  • Paris, France
  • Internship
  • Global PR and content creation internship with a focus on digital influencer relationship management and curation. Assisted clients L’Oréal Paris, Moët & Chandon, Dom Pérignon, L’Oréal Kérastase, and 3Suisses France. Experience with strategic client recommendations, creative ideation and process management, copywriting, press inquiries, showroom management and French-to-English translation. Festival de Cannes (2016) attendance for L’Oréal Paris, which included multi-month strategic preparation, on-site coordination and direct handling of senior international press, celebrity spokespeople, and VIPs. 
 Production experience with top-tier global press and media teams for cover and editorial/main fashion photoshoots, video, international social media, live coverage and social media strategy.

2013

Client Advisor

Louis Vuitton

Jul 2012 - Mar 2013
  • Paris, France
  • Full Time
  • Conducted sales on an individual client basis and facilitated consistent excellent customer experience in both French and English. Ambassador to brand tradition and culture, represented to a wide array of international visitors. Contributed to team dynamic at LV’s third-highest-grossing retail location (2013). Attended corporate interactive training sessions at the Louis Vuitton global head office in Pont Neuf, Paris.

Education

2018

Jul 2016 - Jul 2018
  • London, United Kingdom
  • Research interests: Design thinking, Future-building, Co-creation, Digital innovation, Service design, Consumer insight and engagement, Sustainability, Experiential design, Growth stratgies, Luxury branding Dissertation: “Luxury Engagement: Increased value creation through experience management, arts curation and open innovation”

2016

BA Global Communications

The American University of Paris

Jul 2011 - Jul 2016
  • Paris, France