Currently available for freelance, part or full-time opportunities @williamdornLocked Pro Plan feature
Clients: Longchamp, Carolina Herrera, Victorinox, Vince, Stephen Webster, Sea NY, The Sustainable Angle, ClearPay, Elephant West, Harlan + Holden
Luxury Ready-to-Wear and Accessories clients include: Wooyoungmi, A.W.A.K.E. Mode, R.M. Williams, Furla, BAUME (Richemont Group), Fashion East, ASAI, Chrome Hearts, Hogan, The Fashion Awards/British Fashion Council Global press management and coordination to include strategy building, pitching, features, sample trafficking, press days, runway shows, brand events, coverage management, reporting Runway show preparation and on-site management for both Men’s and Women’s ready-to-wear weeks in Paris and London (guest lists, invites, seating charts, on-site, arrivals) in both French and English Red carpet coordination and management (media planning, on-site) VIP/Celebrity/Influencer Marketing experience with strategy building and brand placements Building and maintaining industry relations across all levels Strong awareness of industry trends, news and competitors to influence potential brand innovation strategies which are presented to the client International travel as required
Assistant to the Media Department and to the Director of Digital and CRM, part of the UK Region (Canada, Mexico, Brazil, Latin America and South Africa) Contributed to the print and digital media launch of 'Gabrielle', the first perfume released by the company in over 15 years, in addition to seasonal Fashion, Watches & Fine Jewellery and Fragrance & Beauty division campaigns. Detailed internal and external professional diary management and meeting organisation for all team members, as well as coordination of domestic and international travel arrangements.
Global PR and content creation internship with a focus on digital influencer relationship management and curation. Assisted clients L’Oréal Paris, Moët & Chandon, Dom Pérignon, L’Oréal Kérastase, and 3Suisses France. Experience with strategic client recommendations, creative ideation and process management, copywriting, press inquiries, showroom management and French-to-English translation. Festival de Cannes (2016) attendance for L’Oréal Paris, which included multi-month strategic preparation, on-site coordination and direct handling of senior international press, celebrity spokespeople, and VIPs. Production experience with top-tier global press and media teams for cover and editorial/main fashion photoshoots, video, international social media, live coverage and social media strategy.
Conducted sales on an individual client basis and facilitated consistent excellent customer experience in both French and English. Ambassador to brand tradition and culture, represented to a wide array of international visitors. Contributed to team dynamic at LV’s third-highest-grossing retail location (2013). Attended corporate interactive training sessions at the Louis Vuitton global head office in Pont Neuf, Paris.
Research interests: Design thinking, Future-building, Co-creation, Digital innovation, Service design, Consumer insight and engagement, Sustainability, Experiential design, Growth stratgies, Luxury branding Dissertation: “Luxury Engagement: Increased value creation through experience management, arts curation and open innovation”