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As Murdock London’s lead creative and copywriter, I write and direct all content and communications. Over the last five years I have helped grow and position the brand from a few barbershops into an international leader of the male grooming retail market by creating a unique, brand voice and visual personality.Locked Pro Plan feature
— Create and art direct online and in store campaigns. This includes creating the concept, all lead copywriting, working with designers on the artwork, designing the store window and retail displays, art directing photography shoots, occasionally being the photographer, and managing developers on building content pages. — Edit The MurdockMan blog. Writing, commissioning and proofing posts on a variety of topics that encapsulate the interests of a MurdockMan, drive traffic through SEO, emphasise Murdock as experts in their industry and successfully establish the brand personality to increase sales and bookings. It currently has 25k UMU. — Work in conjunction with the E-com and CRM teams to create a high performing e-newsletter strategy. Creating the concepts, writing the copy and directing designers. — Write and art direct website bannering, content pages and retargeting ads. — Manage the E-com, Editorial and Social executives to ensure they remain on brand with website and promotional copy and design. — Art direct brand shoots for web, press and Social. Photograph some myself. — Write and produce How To, promotional campaign and brand videos alongside creative agencies and directors. — Write and art direct printed promotional materials and instore POS. — Worked alongside designers, developers and E-com manager on two site redesigns. — Create concepts for promotional events, often with other brand partners. Such as Murdock Mixology with Sacred Gin (cocktails based on the Murdock colognes), Gentleman’s Academy series of events with Liberty London and new product launches. — Manage partnerships for great PR and CRM gains with brands including Hackett London, Bombay Sapphire, Albam, Shortlist, Mr & Mrs Smith and Mortdecai (movie).