William Hutchins

William Hutchins

Content & Video Creator, CopywriterLondon, United Kingdom
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William Hutchins

William Hutchins

Content & Video Creator, CopywriterLondon, United Kingdom
About me
I write and direct video and editorial content for brands and create campaign concepts. Currently, I'm Content Editor at stationery brand Papier.
  • Laila Tara H x Papier
    Laila Tara H x PapierDirected this film to launch Papier's collaboration with the British-Iranian artist Laila Tara H.
  • Papier spring 2021 campaign film
    Papier spring 2021 campaign filmWrote and directed this campaign film to launch Papier's cottagecore inspired spring 2021 stationery collection.
  • Campaign Video: Papier x Hoste by Laura Jackson
    Campaign Video: Papier x Hoste by Laura JacksonIn October 2020, to launch TV presenter and supper club host Laura Jackson's collection of dinner party stationery with Papier, I wrote and directed this fun campaign video based on a great initial premise from Laura and her team.
  • Campaign/Videos: Papier Stationery Addict Confessions
    Campaign/Videos: Papier Stationery Addict ConfessionsToo much stationery is never enough according to personalised stationery brand Papier in this autumn 2018 campaign. Featuring creative individuals such as writer Dolly Alderton, chef Jackson Boxer and activist Scarlett Curtis, this campaign was a bolder, more humorous and fun take on the brand. Employed across social, paid ads, and the website, it was big on video content, GIFs, and wry art direction. See it all at papier.com/stationery-addicts
  • Video: The Colourful World of Luke Edward Hall
    Video: The Colourful World of Luke Edward HallIn summer 2017, as he released a new personalised stationery collection with Papier, I launched their new online magazine, The Fold, with this video shot in his studio. Working in close collaboration with photographer/DoP Toby Lewis Thomas, I directed the video and wrote the accompanying feature.
  • Video: Florence Saumarez of Inq
    Video: Florence Saumarez of InqBath-based marbling artist Florence Saumarez and her brand Inq, collaborated with Papier on a stationery collection in early 2020. For the launch, I directed this video and wrote the accompanying feature on The Fold, the brand's online magazine.
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Work history
    Papier logo
    Papier logo
    Content EditorPapier
    London, United KingdomFull Time
    - Write and direct video content - Create brand campaign concepts - Write, edit and commission the online magazine The Fold - Create content ideas for social media channels - Oversee and edit all copy produced by copy team - Art direct photo shoots
    Content ManagerMurdock London
     - London, United KingdomFull Time
    — Create and art direct online and in store campaigns. This includes creating the concept, all lead copywriting, working with designers on the artwork, designing the store window and retail displays, art directing photography shoots, occasionally being the photographer, and managing developers on building content pages. — Edit The MurdockMan blog. Writing, commissioning and proofing posts on a variety of topics that encapsulate the interests of a MurdockMan, drive traffic through SEO, emphasise Murdock as experts in their industry and successfully establish the brand personality to increase sales and bookings. It currently has 25k UMU. — Work in conjunction with the E-com and CRM teams to create a high performing e-newsletter strategy. Creating the concepts, writing the copy and directing designers. — Write and art direct website bannering, content pages and retargeting ads. — Manage the E-com, Editorial and Social executives to ensure they remain on brand with website and promotional copy and design. — Art direct brand shoots for web, press and Social. Photograph some myself. — Write and produce How To, promotional campaign and brand videos alongside creative agencies and directors. — Write and art direct printed promotional materials and instore POS. — Worked alongside designers, developers and E-com manager on two site redesigns. — Create concepts for promotional events, often with other brand partners. Such as Murdock Mixology with Sacred Gin (cocktails based on the Murdock colognes), Gentleman’s Academy series of events with Liberty London and new product launches. — Manage partnerships for great PR and CRM gains with brands including Hackett London, Bombay Sapphire, Albam, Shortlist, Mr & Mrs Smith and Mortdecai (movie).
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  • Copywriting
  • Content
  • Brand Strategy
  • Art Directing
  • Video Directing
  • Editing Copy
  • Editorial Copy
  • Campaign Concept
  • Video Scriptwriting
  • Print Campaigns
    French and Philosophy
     - Leeds, United Kingdom