Projects
- Campaign/Videos: Papier Stationery Addict ConfessionsToo much stationery is never enough according to personalised stationery brand Papier in this autumn 2018 campaign. Featuring creative individuals such as writer Dolly Alderton, chef Jackson Boxer and activist Scarlett Curtis, this campaign was a bolder, more humorous and fun take on the brand. Employed across social, paid ads, and the website, it was big on video content, GIFs, and wry art direction. See it all at papier.com/stationery-addicts
- Video: The Colourful World of Luke Edward HallIn summer 2017, as he released a new personalised stationery collection with Papier, I launched their new online magazine, The Fold, with this video shot in his studio. Working in close collaboration with photographer/DoP Toby Lewis Thomas, I directed the video and wrote the accompanying feature.
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Work history
Content EditorPapier
London, United KingdomFull Time
- Write and direct video content
- Create brand campaign concepts
- Write, edit and commission the online magazine The Fold
- Create content ideas for social media channels
- Oversee and edit all copy produced by copy team
- Art direct photo shoots
M
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Content ManagerMurdock London
- London, United KingdomFull Time
— Create and art direct online and in store campaigns. This includes creating the concept, all lead copywriting, working with designers on the artwork, designing the store window and retail displays, art directing photography shoots, occasionally being the photographer, and managing developers on building content pages.
— Edit The MurdockMan blog. Writing, commissioning and proofing posts on a variety of topics that encapsulate the interests of a MurdockMan, drive traffic through SEO, emphasise Murdock as experts in their industry and successfully establish the brand personality to increase sales and bookings. It currently has 25k UMU.
— Work in conjunction with the E-com and CRM teams to create a high performing e-newsletter strategy. Creating the concepts, writing the copy and directing designers.
— Write and art direct website bannering, content pages and retargeting ads.
— Manage the E-com, Editorial and Social executives to ensure they remain on brand with website and promotional copy and design.
— Art direct brand shoots for web, press and Social. Photograph some myself.
— Write and produce How To, promotional campaign and brand videos alongside creative agencies and directors.
— Write and art direct printed promotional materials and instore POS.
— Worked alongside designers, developers and E-com manager on two site redesigns.
— Create concepts for promotional events, often with other brand partners. Such as Murdock Mixology with Sacred Gin (cocktails based on the Murdock colognes), Gentleman’s Academy series of events with Liberty London and new product launches.
— Manage partnerships for great PR and CRM gains with brands including Hackett London, Bombay Sapphire, Albam, Shortlist, Mr & Mrs Smith and Mortdecai (movie).
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Skills
- Copywriting
- Content
- Brand Strategy
- Art Directing
- Video Directing
- Editing Copy
- Editorial Copy
- Campaign Concept
- Video Scriptwriting
- Print Campaigns
Education
French and Philosophy
- Leeds, United Kingdom