William Hutchins

Creative & Content Manager, Copywriter

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Content Manager - Creative Manager


  • football, pr, digital, social media, e commerce, Streetwear, fashion, Music, design

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Do you really want to delete project The Life of Pogba?

  • Digital Marketing, Video, social media, Advertising, Digital media, e commerce, London, male grooming, Barbers

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Do you really want to delete project The Murdock London Experience?

  • male grooming, poster design, Retail, copywriting, branding, tone of voice, graphic design

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Do you really want to delete project Something For The Weekend? ?

  • photography, e commerce, Christmas, campaign, male grooming, flat lay, Copywriting, digital, poster design

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Do you really want to delete project Dashing In The Snow?

About me

As Murdock London’s lead creative and copywriter, I write and direct all content and communications. Over the last five years I have helped grow and position the brand from a few barbershops into an international leader of the male grooming retail market by creating a unique, brand voice and visual personality.

Locked Pro Plan feature


  • Copywriting
  • Digital
  • Editing
  • Social Media
  • Content
  • CMS
  • Photoshop
  • Indesign
  • Campaigns
  • Brand Strategy

Work history


Content Manager

Murdock London

Oct 2012
  • London, UK
  • Full Time
  • — Create and art direct online and in store campaigns. This includes creating the concept, all lead copywriting, working with designers on the artwork, designing the store window and retail displays, art directing photography shoots, occasionally being the photographer, and managing developers on building content pages. — Edit The MurdockMan blog. Writing, commissioning and proofing posts on a variety of topics that encapsulate the interests of a MurdockMan, drive traffic through SEO, emphasise Murdock as experts in their industry and successfully establish the brand personality to increase sales and bookings. It currently has 25k UMU. — Work in conjunction with the E-com and CRM teams to create a high performing e-newsletter strategy. Creating the concepts, writing the copy and directing designers. — Write and art direct website bannering, content pages and retargeting ads. — Manage the E-com, Editorial and Social executives to ensure they remain on brand with website and promotional copy and design. — Art direct brand shoots for web, press and Social. Photograph some myself. — Write and produce How To, promotional campaign and brand videos alongside creative agencies and directors. — Write and art direct printed promotional materials and instore POS. — Worked alongside designers, developers and E-com manager on two site redesigns. — Create concepts for promotional events, often with other brand partners. Such as Murdock Mixology with Sacred Gin (cocktails based on the Murdock colognes), Gentleman’s Academy series of events with Liberty London and new product launches. — Manage partnerships for great PR and CRM gains with brands including Hackett London, Bombay Sapphire, Albam, Shortlist, Mr & Mrs Smith and Mortdecai (movie).



Murdock London

Sep 2011 - Oct 2012
  • London, UK
  • Full Time



Murdock London

Jul 2011 - Sep 2011
  • London, UK
  • Internship



Dancing Brave Pictures

Feb 2011 - Apr 2011
  • London, UK
  • Internship


Creative Intern

Venue Publishing

Jan 2011 - Feb 2011
  • Bristol, UK
  • Internship



French and Philosophy

Leeds University

Sep 2006 - Jun 2010
  • Leeds, UK