Wofai Eyong

Creative Director

  • LocationMorden, United Kingdom


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About me


A highly versatile and diligent Creative Director & Model with a multidisciplinary background. I have great proficiency heading and working in teams, and independently liaising with persons of all industry levels. From a solid fashion retail and marketing background, I am a quick learner eager to further expand my knowledge, my skills and utilise my commercial awareness.



  • Fashion
  • Acting
  • Model
  • CRM
  • Marketing Strategy
  • Online Campaigns
  • Visual Merchandising
  • Commercial Awareness
  • Communication Presentation
  • Database E-marketing
  • Data Analytics Trend Anallysis
  • Brand Specialist
  • Proofing Copy Editing
  • OTB Planning

Work history




May 2015
  • Executive Producer role at the creative arts group. Also Creative and Assistant Directorship - responsibilities include: • Project Management; co-ordinating, organising and liaising with both internal and external members of (pre and post) production teams • Creative Directing; conceptual creation and development • Event Management & Planning • Editing; editor and proof-reader for copy, content and media • Marketing; developing and implementing marketing strategies


Marketing Officer

Coaching Nation

Apr 2014 - Sep 2015
  • • Marketing Analysis; analysing metrics to identify cause-effect relationships between financial outcomes and marketing actions to raise profitability • CRM; databasing and data-entry • Digital Marketing; developing and managing digital marketing campaigns • B2B Marketing • Business Development; building corporate relationships with customers and industry/market facilitators. • Lead Generation; increasing brand awareness through the utilisation of relevant channels • Ad hoc duties


Brand Specialist


Apr 2013 - Aug 2014
  • • Worked within both the contemporary and designer sections of the shoe and fashion galleries. • Familiar with numerous stock rooms and all EPOS operations. • As a Brand Specialist also head of visual merchandising for the concession, dressing windows and mannequins. • Encyclopaedic product knowledge • OTB planning and co-ordination with managers • Further responsibilities include money-mapping, training team members and liaising with other store teams within the region.


Product Team Lead

River Island

Aug 2011 - Apr 2013
  • • Headed a team of 6 all the while meeting and exceeding KPIs. • Gained extensive knowledge of the store layout/logistics and encyclopaedic product knowledge. • Responsible for resolving customer inquiries, liaising with the visual merchandisers, press and operations team and generally supporting the sales team (the support role entails all EPOS duties etc. expected from the sales team). • Frequently dressing and updating mannequins following my own creativity. • For over 5 months in the role I was also part of the small team responsible for training new managers and other team members, both for our store and others in the region. • Unofficial stylist to many loyal customers, as well as colleagues and managers alike.



Professional Marketing

BPP University

Jun 2014 - Dec 2015


    Cert.he Economics Accountancy

    City University London

    Sep 2009 - Jun 2012
    • The course was initially undertaken as a BSc degree. After taking a year out, I left the course early with enough successfully completed modules to be merited with a Cert.HE.