Wylie Price

Business Development Partnerships Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Marketing PR
  • Account Management
  • Business Development
  • Marketing
  • Project Management
  • Powerpoint
  • Digital Marketing

Work history

Currently

Business Development Partnerships Executive

Pottermore

Jan 2015
  • - Account management of Harry Potter eBook and digital audio book portfolio of retail partners, which includes global retailers like Amazon, Google and Barnes & Noble - Account management of key stakeholder relationships integral to the brand e.g. Warner Bros. Universal, Sony - In depth knowledge of eCommerce and digital marketing - Working closely with our internal and partner eCommerce and Digital Marketing teams to run global campaigns to drive revenue and marketing uplift to Pottermore.com - Management and ownership of the affiliate network: on-boarding new retailers and guiding them through the approval process to live status. I work closely with key retailers in this network to optimise revenue analytical tools like Google Analytics - Compiling research on new emerging markets in order to evaluate the commercial viability of new territory launches - Creating dynamic presentations and pitch materials for new deals and commercial opportunities - Confidence speaking to and pitching ideas to all levels of management in a clear and influential manner - Project management of marketing campaigns/ brand partnerships and approvals - Contract review, due diligence and financial analysis of opportunities In addition to this I also assist on projects across the brand cross section e.g working with publishers, Warner Bros , Sony and other key stakeholders to deliver Harry Potter content in new and exciting digital formats. In summary I assist in the development of a digital future for Pottermore and the Harry Potter brand as a whole. Working on projects across the brand to deliver Harry Potter content in new and exciting digital formats.

Education

2010

English Literature

University of Sheffield

Aug 2006 - May 2010
  • English Literature