Xandra van Wijk

Senior / Lead Game Designer

United Kingdom
Locked Pro Plan feature


  • Senior / Lead Game Designer
  • Senior / Lead Game Designer
  • Senior / Lead Game Designer
  • Senior / Lead Game Designer

About me

Lead Game Designer at King, '11 Delft University of Technology graduate, MSc Design for Interaction, BSc Product Design Engineering, Ex IGN Benelux host.


  • Game Art
  • Interaction Design
  • User Experience
  • Game Design
  • Mobile Games
  • Video Games
  • Online Gaming
  • Social Games

Work history


Senior & Lead Game Designer


Jan 2016 - May 2016


Game Designer


Jul 2013 - Jan 2016


Game Designer

SPIL Games

Nov 2012 - Apr 2013
  • Lead designer for mobile game targeted at girls' audience between 8-10 years old. Focus on improving gameplay, reward system, replayability and adding in-app purchases. Tasks: user testing, redesign of core mechanics, development of new features, design of screenflows, mock-ups and creating the game design doc. Close cooperation with external developement team.


Host IGN Benelux

HUB Uitgevers IGN

Jun 2012 - Aug 2013
  • On-Camera host for the Weekly Fix at IGN Benelux.


Product Manager Social Games

SPIL Games

Jan 2012 - Feb 2013
  • - Managing new and/or existing products in close cooperation with Game Development; - Analyzing, reporting, and growing end-user revenues; - Optimizing conversion of players to paying users; - Collaborating with game studios to guarantee the creation of fun, engaging, and high-ARPU virtual goods; - Using analytics-based decision making processes to review purchase behavior and to optimize item performance; and - Analyzing competition and defining strategies for future cross-platform integration.


Community Manager

SPIL Games

Jul 2011 - Jan 2012
  • - Building communities through social networks and forums; - Engaging with the community; - Creating regular community updates; - Providing daily feedback to other teams, including reactive feedback (user comments and reviews) and proactive feedback (surveys, player meet-ups, and polls); - Creating new engagement opportunities that promote conversion, recurring payments, player retention, and product loyalty; - Identifying and analyzing issues and trends in customer requests and product performance; - Communicating customer suggestions and providing ideas for product improvement; - QA and localization of weekly social game updates; and - Managing 'ambassadors' (voluntary community representatives/forum moderators).


Content Manager for Kawasaki Motors Europe N.V


Mar 2010 - Nov 2010


Organiser Summer School 2008

TU Delft

Jan 2008 - Dec 2008
  • I worked together with the International Office and Sports & Culture Division of the TU Delft to organise the Summer School 2008, an introduction week for international students. My tasks involved programming activities, logistics management, budgeting, interior design and coordinating.


Jobs & Activities

Game Industry

Jan 2002 - Jan 2008
  • 2004 – 2010: Hostess at various gaming events, including the Festival of Games in Utrecht and the Power Unlimited Gameplay in Amsterdam. 2008: Team member of sponsored female Call of Duty 2 gaming clan Team GX 2007: Internship at Blammo TV production company, Amsterdam Blammo is well known in the Benelux for their TV Show “Gamekings”. My tasks involved redaction, filming, editing and assisting with the production of the ESWC qualifiers. 2006: Shoutcaster at the Samsung Euro Championships at CeBIT, Hannover. For Gamer-FM I gave live comment on the racing matches played on the main stage and broadcasted on the live stream. 2002 – 2006: Writer/Reporter for various online gaming communities, including the Global Gaming League.



OUSSEP Certificate, Osaka University Short-term Student Exchange Program


Jan 2008 - Jan 2009
  • The OUSSEP program offers foreign students the opportunity to study a wide variety of subjects in English at the Osaka University. The program encourages students to study topics outside of their major to broaden their horizons. During this year I have studied a wide variety of topics like modern Japanese history, gender studies, social media and of course the Japanese language.


Design for Interaction

Technische Universiteit Delft

Jan 2008 - Jan 2011
  • The Design for Interaction MSc programme focuses on the interaction between people and products. The course covers topics which include ergonomics, aesthetics, interaction design, psychology and sociology.


Industrial Design

Delft University of Technology

Jan 2002 - Jan 2007