xavier Sole

xavier Sole

ArtistUnited Kingdom
+ Info

182

Connections
Pip Jamieson
Sophie Howe
Conaill O'Dwyer
xavier Sole

xavier Sole

ArtistUnited Kingdom
Projects
  • Vichy Catalan
    Vichy CatalanVichy Catalan is a company of carbonated water based in Barcelona. Traditionally, Vichy had been always served in a glass bottle. After more than 170 years, the brand wanted to launch its first can and use it as an excuse to rethink the graphic personality of Vichy. TRENCADÍS - Brittle Vichy has always been related to classic fine arts, and specially to the Catalan Modernism. To create the design, we took the “Trencadís” technique, mostly used by Gaudí. We took the concept of destroying objects
  • Gas Natural  - Xmas Greeting
    Gas Natural - Xmas GreetingGas Natural Christmas Card.
  • SImpleBlisters
    SImpleBlistersMr Blister Company and its distributor, Assegraf, briefed us to create a new brand to connect with the new needs of the Spanish market: high quality at low cost, but avoiding to mention that the price is the only reason. It’s a change in the production process, not only a price war. The product is different from that of the competitors: it’s self mounting. It allows companies to pack by themselves in small quantities. With these inputs, we created the namimg and the claim as a statement of the brand: “SimpleBlisters, the easiest, simplest and quickest way to pack all your products.” My responsibilities were the creative direction and the project management to develop all the brand communication: logo, the website www.simpleblisters.com, built in HTML5 and iPad Friendly, mailing forms, invoice sheets, catalogues and all the communications for the brand.
  • Pumpers (dodot) - Admired by everyone
    Pumpers (dodot) - Admired by everyoneWhat mummies are most proud of is their babies. They love to show their pictures to everyone. So, what about putting them in all the screens of the most popular square in Tokyo? In a Facebook app, the mums had to upload their baby’s photo and name. After this, they could connect with Tokyo to see everyone’s reaction when looking at the photograph of their kids. The results overcame all the expectations, achieving all the goals of Dodot’s social media marketing for all 2012 in just one week.
  • Gas Natural - The Motivs
    Gas Natural - The MotivsThe economic situation of Spain makes everyone feel sad, so the campaign had to be full of optimism and motivation. That’s why we created “The Motivs”: tiny characters made of positive energy. In a Microsite, the users could create their own Motiv, set up the messages, animations, the tone and send it to their friends. It has been the most re-sent Christmas Card in Gas Natural’s History.
  • ING - the Professional Fan
    ING - the Professional FanThe Professional Fan Changing reality to create a dream job The Brief: In 2008, Fernando Alonso came back to Renault F1 Team. ING, as Renault’s main sponsor wanted to communicate Alonso’s sponsorship through a campaign to generate awareness and publicity. The concept was focused on creating a link between the celebrity and his supporters. To achieve this challenge, we created a new job position: The Professional Fan. His work involved following Fernando Alonso all over the world during the F1 World Championship and writing the last updates of the Championship in the Professional Fan’s Blog. To find the best candidate we started a real selection process. ING Published the offer in recruitment sites and in traditional media, giving credibility for such an unbelievable job. The campaign lasted 2 years creating branded and interesting content that linked ING with Fernando Alonso, and with his supporters.
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Work history
    Barbican Centre logo
    Barbican Centre logo
    Resident ArtistBarbican Centre
    Resident digital artist developing new body of work for the series
    F
    F
    Creative DirectorFreelance
    Responsible of Concept and Strategy. I have worked in projects for Odigeo Travel Group, Catalunya Bank, Vodafone and Random House Mondadori.
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Skills
  • Advertising
  • Marketing PR
  • Visual Arts
  • Copywriting
  • Multi-media Artist
  • Digital Artist
  • Strategy
  • Arduino
Education
    MA Fine Art Digital
     - 
    Advertising PR
     -