About me

London based digital media creative with experience in content creation and social channel management for global brands.

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Work history

Content EditorLittle Dot Studios
Jan 2021London, United KingdomFull Time
Managing several top-earning YouTube channels for popular NBC shows. While in this role I have planned and executed numerous social video campaigns, my most successful being a Presidential Election I ran for The Office US. This campaign garnered over 700K votes and over 500K views (Oct 2020-present). Through the use of interactive campaigns, relatable content, and aligning these with current popular topics, this channel has seen a 40% increase in engagement which I’m really proud of. The launch of NBC's own streaming service 'Peacock' has meant overseeing the rebranding of all my channels in order to promote it while also making sure that marketing their new service does not infringe on the integrity of the channels and upset fans. While under my care thechannels I run have seen exponential growth; meeting and surpassing targets and consolidating competitor channels to become the sole youtube channels for their shows.
Junior Content EditorLittle Dot Studios
Nov 2019London, United KingdomFull Time
Running top-earning NBC YouTube channels. Generating ideas and campaigns that engage with audiences and fans. Working closely with my client to create top-quality content and raise brand awareness.

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Skills

• Adobe Premiere/photoshop/indesign
• Social Media
• Concept and Ideation
• Teamwork
• Youtube
• SEO
• Graphic Design
• Video Content

Education

BA (Hons) Fashion MarketingUniversity of The Arts London (UAL)
Oct 2014 - May 2017London, United Kingdom
Gained a comprehensive knowledge of traditional and digital marketing, branding, social media, strategy, and creative marketing. Collaborated on industry projects with John Lewis and Hard Rock. Completed an 11,000 word dissertation on whether Gender Fluidity is an effective way to market to Generation Z.